Unlocking the Power of Face-to-Face Fundraising with Jerome Cheung

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Does face-to-face fundraising feel out of reach for your small nonprofit?  In this episode of The Small Nonprofit, Maria Rio sits down with Jerome Cheung, fundraising expert and Strategic Communications leader at Stratcom Canada, to dive deep into the world of face-to-face fundraising. Jerome reflects on his extensive career in nonprofit fundraising, international development, and grassroots initiatives. Together, they explore the evolution of face-to-face fundraising and its impact on nonprofit organizations.

Jerome shares his experiences with Greenpeace, Ecojustice, and Public Outreach, offering insights into how professionalized face-to-face campaigns have shaped the nonprofit sector. From the challenges of canvassing in harsh conditions to the importance of genuine connections with donors, this episode is packed with actionable advice for nonprofits looking to optimize their fundraising strategies.

Face-to-Face Fundraising - the highlights:

• The origins of face-to-face fundraising and how Greenpeace played a pivotal role in professionalizing it.
• Why face-to-face fundraising remains a valuable donor acquisition method for nonprofits of all sizes.
• The difference between grassroots volunteer canvassing and professionalized agency-led campaigns.
• How smaller organizations can leverage volunteer canvassing to build lists and engage their communities.
• Strategies for creating a seamless donor journey, from initial contact to long-term support.
• The importance of tailoring canvassing strategies to local contexts and reducing barriers for volunteers.
• Tips for smaller organizations to implement face-to-face fundraising without high upfront costs.
• Jerome’s personal experiences managing large-scale fundraising initiatives globally and his advice for nonprofits navigating similar efforts.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Jerome Cheung:

Jerome Cheung is a seasoned fundraiser whose 18-year career has spanned across high-profile charities and agencies. His expertise in monthly giving, telefundraising, face-to-face engagement, and other fundraising avenues has made him a distinguished professional in our field.

Links and Resources:  

• Connect with Jerome on LinkedIn: https://ca.linkedin.com/in/jerome-cheung-a0819912
• Email: jerome.cheung@stratcom.ca
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new
• Watch this episode on Youtube: https://youtu.be/lDuNNHprP9I

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

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