Inside Rivian’s Strategy to Survive a Hostile EV Market
Kara talks with Rivian founder and CEO RJ Scaringe at a tense time for electric vehicles: domestic sales have cooled, federal EV tax credits are gone, and tariffs are raising costs across supply chains. Rivian’s premium R1S SUV and R1T pickup helped establish the brand — the R1S is now the best-selling premium electric SUV in the country — but the company is still losing money. The R2, Rivian’s midsize SUV will hit showrooms this year, and Scaringe says it will be “an inflection point for us as a business.”
Kara presses him on how to win buyers cross-shopping hybrids and gas vehicles, and what it takes to compete with both Tesla and low-cost, highly capable Chinese EV makers. They also dig into Rivian’s joint venture with Volkswagen Group, the economics of scaling an EV startup, and why Scaringe believes autonomy will eventually become as critical as having “tires on a vehicle.” Plus: Aurora CEO Chris Urmson asks why Rivian doesn't have CarPlay.
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