Discover The Power of Brevity & Clarity in Marketing from Mike Saunders, the Authority on Authority
In this episode, authority-building expert Mike Saunders shares his approach to achieving success through realistic goal-setting and adding focused value. Learn how to establish yourself as an industry leader, set attainable goals, and build credibility in competitive markets. Mike also dives into the power of social proof, the importance of clarity in messaging, and the art of 'chunking' your goals for consistent progress. Whether you're an entrepreneur or a business leader aiming to stand out, this episode offers practical strategies to elevate your game and achieve lasting success.
Watch the Full Episode here: https://youtu.be/n1UYGRdduO4
About Mike Saunders:
Mike Saunders is an adjunct professor, Forbes Coaches Council member, and renowned authority-building expert. As 'The Authority Guy,' he helps entrepreneurs and business leaders position themselves as industry experts, driving growth and influence. With a focus on realistic goal-setting, value-driven leadership, and clear messaging, Mike's strategies empower clients to achieve measurable success and stand out in competitive markets.
Please Click here to learn more about https://www.AuthorityPositioningCoach.com
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook
2024-10-19
8 min
Transcript
2 chapters
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WEBVTT 00:00:00.080 --> 00:00:03.447 <v Speaker 1>No matter what business you're in, you've got a competitor or a thousand. 00:00:03.620 --> 00:00:05.508 <v Speaker 2>The authority guy, mike Saunders. 00:00:05.508 --> 00:00:07.868 <v Speaker 2>He is the authority authority. 00:00:08.000 --> 00:00:10.965 <v Speaker 1>You need to have something that sets you head and shoulders above the rest. 00:00:10.965 --> 00:00:16.088 <v Speaker 1>They need to be seeing and sensing you as that person in a position of authority. 00:00:16.199 --> 00:00:18.408 <v Speaker 2>He's an adjunct professor at many universities. 00:00:18.408 --> 00:00:20.246 <v Speaker 2>He is on the Forbes Council. 00:00:20.500 --> 00:00:25.964 <v Speaker 1>Well, you need to know how to briefly and clearly articulate your solution to your target audiences. 00:00:25.964 --> 00:00:28.507 <v Speaker 1>What is success to Mike Solon? 00:00:28.507 --> 00:00:39.335 <v Speaker 1>My definition is constantly making steps forward toward my attainable goals and always watching to give value back to people along the way. 00:00:39.335 --> 00:00:43.750 <v Speaker 1>When people make the goals too big, they become unattainable. 00:00:43.750 --> 00:00:46.497 <v Speaker 1>People make the goals too big, they become unattainable. 00:00:46.497 --> 00:00:52.246 <v Speaker 1>So if you made $45,000 last year and now you made your BHAG goal 4.5 million, in somewhere internally there's a disconnect. 00:00:52.246 --> 00:00:52.908 <v Speaker 1>You don't believe it. 00:00:52.908 --> 00:01:12.582 <v Speaker 1>So I think that you need to set goals that you believe and maybe make them incremental If you want to make the 4.5 million go from 45,000 to 145 to 445, but make them believable so that you can feel like you're making those steps forward and you're not, like you know, throwing the pebble in the ocean and it doesn't make a difference. 00:01:12.582 --> 00:01:14.587 <v Speaker 1>Yeah, adding value back. 00:01:14.587 --> 00:01:16.311 <v Speaker 1>Take me more into the depths on that one. 00:01:16.560 --> 00:01:20.870 <v Speaker 1>So I think that we need to be watching for giving the results in advance. 00:01:20.870 --> 00:01:31.662 <v Speaker 1>You know, like one of my favorite books and I've interviewed Bob Berg several times but the Go-Giver giving that value so that people almost feel compelled to say, wow, thank you. 00:01:31.662 --> 00:01:32.524 <v Speaker 1>What can I do for you? 00:01:32.524 --> 00:01:36.552 <v Speaker 1>Value sometimes does not have to be a dollar figure. 00:01:36.552 --> 00:01:38.963 <v Speaker 1>Sometimes value can be giving. 00:01:38.963 --> 00:01:44.343 <v Speaker 1>I like to call it in my personal goal setting FHV focused high value. 00:01:44.343 --> 00:01:57.012 <v Speaker 1>Because when I can focus in on talking to someone, when I'm talking to someone on a Zoom or a phone call or a podcast interview, when I am zoned in and zeroed in on them and asking them really detailed questions, they feel valued. 00:01:57.280 --> 00:01:59.325 <v Speaker 2>How do you make sure you're successful? 00:01:59.325 --> 00:02:05.549 <v Speaker 2>What's the step-by-step formula or the methodology that means you know how you're going to be successful. 00:02:05.549 --> 00:02:08.088 <v Speaker 2>You know you're going to be successful because you do these things. 00:02:08.400 --> 00:02:11.548 <v Speaker 1>It's probably a goal-setting methodology called chunking. 00:02:11.548 --> 00:02:20.082 <v Speaker 1>So you have your big old goals and then you chunk them down to quarterly, chunk them down to monthly, and so I open up my goals and I look at them every day. 00:02:20.082 --> 00:02:25.514 <v Speaker 1>And then I look at my weekly goals, weekly, and then on my monthly, I do a further, a deeper dive. 00:02:25.514 --> 00:02:29.311 <v Speaker 1>So really, it's keeping all of your goals in the forefront of your mind. 00:02:29.311 --> 00:02:34.611 <v Speaker 1>And, yes, it it means daily and oops, maybe I miss it one day, but I'm going to get them. 00:02:34.611 --> 00:02:36.338 <v Speaker 1>You know, five days out of seven. 00:02:36.338 --> 00:02:41.151 <v Speaker 1>And then you're you're looking at your broader, longer range goals on a weekly and a monthly basis. 00:02:41.580 --> 00:02:44.169 <v Speaker 2>Tell me, how do we succeed at gaining authority? 00:02:45.219 --> 00:02:46.021 <v Speaker 1>I a weekly and a monthly basis. 00:02:46.021 --> 00:02:47.064 <v Speaker 1>Tell me, how do we succeed at gaining authority? 00:02:47.064 --> 00:02:48.108 <v Speaker 1>I think you need to first start with what it is. 00:02:48.108 --> 00:02:51.723 <v Speaker 1>No matter what business you're in, you've got a competitor or a thousand right. 00:02:51.723 --> 00:02:55.371 <v Speaker 1>There's nobody that has the corner of the market of whatever you do. 00:02:55.371 --> 00:02:58.889 <v Speaker 1>So what sets you apart from your competition? 00:02:58.889 --> 00:03:14.588 <v Speaker 1>You need to have something that sets you head and shoulders above the rest, and many times, because our target audience and our sphere of influence is very busy, they don't have time to kind of sift through all the layers and go eh, brad's pretty cool because, well, let me look at this thing. 00:03:14.588 --> 00:03:26.472 <v Speaker 1>They need to go boom, they need to see it and feel it in an instant, and I think that what has to happen is they need to be seeing and sensing you as that person in a position of authority. 00:03:26.472 --> 00:03:30.129 <v Speaker 1>Many times in my workshops I teach this concept. 00:03:30.860 --> 00:03:58.210 <v Speaker 1>There's a person by the name of Stanley Milgram and he did social psychology experiments, I think, back in Yale in the 50s, and one of the experiences that he did was he had someone that put in a room, kind of like one of those police rooms, you know, rooms where it's like the double-sided window and here's a volunteer um in the other side and someone's at this table with electrodes connected to them and someone is in a white lab coat with the clipboard and they're going okay, you need to ask them these questions on this piece of paper. 00:03:58.210 --> 00:04:00.021 <v Speaker 1>When they get the answer right, green light. 00:04:00.021 --> 00:04:02.265 <v Speaker 1>When they get the answer wrong, buzzer. 00:04:02.265 --> 00:04:16.007 <v Speaker 1>And they're going to get electric shock and each answer they get wrong it's more and more and more shock and the volunteers like, oh, that kind of is weird, but the person in the position of authority with the lab coat and the clipboard at a university is going we must do this. 00:04:16.100 --> 00:04:17.627 <v Speaker 1>This is an experiment for science. 00:04:17.627 --> 00:04:42.985 <v Speaker 1>And so what happened was they discovered that these people that were being asked and coerced to ask these questions now, obviously no one was getting hurt, but because someone was in a position of authority well, how can we as entrepreneurs, business owners, thought leaders, take that concept and position ourselves at that level so that our people kind of subconsciously go yeah, I need to listen to them? 00:04:42.985 --> 00:04:44.648 <v Speaker 1>Many times it's. 00:04:44.648 --> 00:04:52.776 <v Speaker 1>You need to have a good, good, clear, clarity message for your target audience, but you need to have it so that it rises above the noise so people pay attention. 00:04:53.505 --> 00:04:56.375 <v Speaker 2>So let's go back to then the formula brevity and clarity. 00:04:56.375 --> 00:04:57.690 <v Speaker 2>Explain that one to me. 00:04:57.985 --> 00:04:59.891 <v Speaker 1>Knowing how to clearly articulate. 00:04:59.891 --> 00:05:04.314 <v Speaker 1>You know Donald Miller, in his great book Building a Story Brand, talks about when you confuse, you lose. 00:05:04.314 --> 00:05:11.028 <v Speaker 1>Yeah Well, you need to know how to briefly and clearly articulate your solution to your target audience's problem. 00:05:11.350 --> 00:05:12.793 <v Speaker 2>So let's relate that to sales. 00:05:12.793 --> 00:05:14.317 <v Speaker 2>How do we succeed in sales? 00:05:14.685 --> 00:05:18.680 <v Speaker 1>It's the prospect making a buying decision based on what you've taught them. 00:05:18.680 --> 00:05:22.430 <v Speaker 1>And that kind of gets back to telling versus educating. 00:05:22.430 --> 00:05:33.471 <v Speaker 1>And to be a good salesperson or marketer you need to have a teaching educating kind of an approach to where you know all the questions that they're going to ask. 00:05:33.471 --> 00:05:41.516 <v Speaker 1>When you can teach and educate on those, you become an authority because they trust that and it's unique and it's not pushy. 00:05:41.516 --> 00:05:45.994 <v Speaker 1>And then sales happen more frequently because people are coming toward you. 00:05:45.994 --> 00:05:53.146 <v Speaker 1>You're not being a pushy salesperson saying buy this now. 00:05:53.165 --> 00:05:54.029 <v Speaker 2>So let's, how do you succeed at social proof? 00:05:54.050 --> 00:05:55.435 <v Speaker 1>then Because that's another thing I love the way you teach. 00:05:55.435 --> 00:06:07.031 <v Speaker 1>Social proof is what is being said about you, behind your back, next to you, in front of you, online, digital, and you know a lot of people look at social proof like reviews Well, hopefully you've got good reviews out there but also, how about word of mouth referrals? 00:06:07.031 --> 00:06:08.432 <v Speaker 1>That's social proof. 00:06:08.432 --> 00:06:08.872 <v Speaker 1>How? 00:06:08.892 --> 00:06:11.596 <v Speaker 2>do we succeed at marketing with authority? 00:06:11.755 --> 00:06:14.199 <v Speaker 1>You need to research and understand your target audience. 00:06:14.199 --> 00:06:15.401 <v Speaker 1>And how do you find that out? 00:06:15.401 --> 00:06:16.985 <v Speaker 1>Well, interact. 00:06:16.985 --> 00:06:20.956 <v Speaker 1>Maybe listen at some forums or social media, or talk to a client or a prospect. 00:06:20.956 --> 00:06:23.673 <v Speaker 1>Hey, what were you really concerned about before you made the decision? 00:06:23.673 --> 00:06:24.815 <v Speaker 1>What was going through your mind? 00:06:24.815 --> 00:06:33.113 <v Speaker 1>How do we succeed at positioning, given all the noise and all the things that are going on out there? 00:06:33.113 --> 00:06:37.387 <v Speaker 1>Well, you need to know your messaging and your solution all those things we mentioned, but work on getting them positioned on the right platforms. 00:06:38.250 --> 00:06:42.358 <v Speaker 2>How did you go from setting, you know, just normal goals? 00:06:42.358 --> 00:06:45.153 <v Speaker 2>How did you go to setting the big and the massive goals? 00:06:45.153 --> 00:06:46.476 <v Speaker 2>How did you transition? 00:06:46.656 --> 00:06:50.230 <v Speaker 1>I think that it's just kind of dipping the toe in the water and going, ooh, I could do that one. 00:06:50.230 --> 00:06:56.252 <v Speaker 1>And then now I think we get motivated when we see a little bit of success, and then we get a little bit more success. 00:06:56.252 --> 00:07:01.235 <v Speaker 1>I think that we can motivate ourself and set self-monitoring gamification. 00:07:01.235 --> 00:07:06.329 <v Speaker 1>Reward yourself for these little micro wins that get you then to that goal. 00:07:06.329 --> 00:07:07.353 <v Speaker 1>You've got to realize that. 00:07:07.353 --> 00:07:08.625 <v Speaker 1>Okay, well, I made it this far. 00:07:08.625 --> 00:07:11.257 <v Speaker 1>Hey, when I look back, I can go see where I've come from. 00:07:11.257 --> 00:07:14.069 <v Speaker 1>That must mean that I could probably get to the next step and the next step. 00:07:14.290 --> 00:07:16.096 <v Speaker 2>And that's the Big Success Podcast for today. 00:07:16.096 --> 00:07:23.077 <v Speaker 2>Hopefully, you took a lot of notes, learned a whole bunch and, if you need to go re-listen to it, we dropped a lot of information right there today. 00:07:23.077 --> 00:07:25.459 <v Speaker 2>Big success is what it's all about. 00:07:25.459 --> 00:07:28.141 <v Speaker 2>And, by the way, if you haven't subscribed, hit that subscribe button. 00:07:28.141 --> 00:07:32.182 <v Speaker 2>So you're here with us every single week on the Big Success Podcast. 00:07:32.182 --> 00:07:32.983 <v Speaker 2>I'm Brad Sugars. 00:07:32.983 --> 00:07:33.603 <v Speaker 2>That's BS. 00:07:33.603 --> 00:07:35.653 <v Speaker 2>Big success is what we're shooting for. 00:07:35.653 --> 00:07:38.314 <v Speaker 2>Check the show notes for all the links. 00:07:38.314 --> 00:07:41.153 <v Speaker 2>Make sure you follow through, keep learning, keep coming back. 00:07:41.153 --> 00:07:45.447 <v Speaker 2>Oh, and, by the way, share this with any of your friends who you know are up for success. 00:07:45.447 --> 00:07:48.110 <v Speaker 2>I'll see you next week on the Big Success Podcast. 00:07:49.613 --> 00:07:59.286 <v Speaker 3>You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars. 00:07:59.286 --> 00:08:04.798 <v Speaker 3>To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugarscom.