Sustainability as an entrepreneurial choice

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Sustainability is a trendy word that is often abused, especially when speaking about chemistry. Most commodity chemicals and their highly integrated value chains remain rooted in the oil feedstock. Until this changes, it will be difficult to move towards truly sustainable technologies. The use of renewable resources to produce valuable chemicals has promised a lot but delivered little so far. Dr. Kevin Barnett aims to change that, and his approach is radical and pragmatic at the same time. No real innovation is possible without commercial attractiveness. The obvious start is something that can be useful and commercially attractive right now. Something that can’t be easily obtained from the established value chain. That something is 1,5-pentanediol, a small but wondrous molecule.

After graduate school, Kevin took the entrepreneurial way and co-founded Pyran, a company focused on the production of useful commodity chemicals from renewable resources and already launched his first commercial product; 1,5-pentanediol of course! In this fascinating discussion, Paolo and Kevin discuss career choices, entrepreneurship as a credible option for chemistry graduates, the present and future of renewable resources, and the promise for a different chemistry of tomorrow.

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