Will AI Replace Human Artists? One Study Says Not Yet

Terms of Service with Clare Duffy

AI-generated art is sweeping the internet. With programs like Midjourney or DALL-E, users can generate images from text prompts in seconds. Should working artists be alarmed by these tools? Sheena Iyengar, a professor at Columbia Business School, says not quite. In a recent study, she had participants rate AI-generated art versus human-made art — and found that people still like human-made art more.

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AI-generated art is sweeping the internet. With programs like Midjourney or DALL-E, users can generate images from text prompts in seconds. Should working artists be alarmed by these tools? Sheena Iyengar, a professor at Columbia Business School, says not quite. In a recent study, she had participants rate AI-generated art versus human-made art — and found that people still like human-made art more.

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2025-06-24 27 min
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