'The Men Can't Be Saved' analyzes masculinity in the world of advertising

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Ben Purkert's novel, The Men Can't Be Saved, follows a junior copywriter with a viral tagline for adult diapers. Is it a modern take on Mad Men? Or its very antithesis? Purkert tells NPR's Sacha Pfeiffer how his own days in the advertising industry – at the same time the TV drama starring Jon Hamm had just premiered – shaped his understanding of ego, drive and manhood in the workplace....and how maybe making partner at a firm is more about finding connection than a fancy title, though his protagonist would never admit it out loud.

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Ben Purkert's novel, The Men Can't Be Saved, follows a junior copywriter with a viral tagline for adult diapers. Is it a modern take on Mad Men? Or its very antithesis? Purkert tells NPR's Sacha Pfeiffer how his own days in the advertising industry – at the same time the TV drama starring Jon Hamm had just premiered – shaped his understanding of ego, drive and manhood in the workplace....and how maybe making partner at a firm is more about finding connection than a fancy title, though his protagonist would never admit it out loud.

See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

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2023-09-07 8 min
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