YouTube's Lyor Cohen on YouTube Music, Childish Gambino and Kanye West
YouTube global head of music Lyor Cohen talks with Recode’s Peter Kafka about the launch of YouTube Music, a $10-a-month music subscription service that will replace YouTube Red. Cohen says giving the consumers the choice of paying with money or “paying with your eyeballs” by watching ads is the right direction for the music industry, and will liberate artists to make music on their terms. He also talks about a now-infamous photo tweeted by rapper Kanye West in which Cohen and fellow music exec Lucian Grainge are hugging with West, who is wearing a “Make America Great Again” hat. Cohen says he’s “disappointed” in many of West’s political views and wants him to focus on music over politics; however, he also argues that consumers don’t understand the suffering artists like West go through, and that social media can exacerbate that pain.
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YouTube global head of music Lyor Cohen talks with Recode’s Peter Kafka about the launch of YouTube Music, a $10-a-month music subscription service that will replace YouTube Red. Cohen says giving the consumers the choice of paying with money or “paying with your eyeballs” by watching ads is the right direction for the music industry, and will liberate artists to make music on their terms. He also talks about a now-infamous photo tweeted by rapper Kanye West in which Cohen and fellow music exec Lucian Grainge are hugging with West, who is wearing a “Make America Great Again” hat. Cohen says he’s “disappointed” in many of West’s political views and wants him to focus on music over politics; however, he also argues that consumers don’t understand the suffering artists like West go through, and that social media can exacerbate that pain.
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