A Straight-Talking Harley-Davidson Dealer
Everybody—everybody—has an opinion on Harley-Davidson. The company, who’s stock, not so many years ago, was a safer bet than gold, has fallen upon challenging times. This from a company—according to analyst Michael Uhlarik—that in its heyday turned a profit of nearly 30 percent on each motorcycle sold, when the industry average is nearer the mid-single digits. In the fat years, Harley-Davidson was indeed a license to print money. But no more. Past Harley CEO’s have tried seemingly everything the right the ship. There’s been the re-wire, the hardwire and the cut-the-wire-in-two. As much fun as speculating on the future of Harley is, this week on the show we speak to someone with skin in the game. A Harley Dealer. George Gatto owns Three Rivers Harley-Davidson near Pittsburgh. Gatto also runs Gatto Cycle, a Honda, Yamaha, Suzuki, Kawasaki, CF Moto and Royal Enfield dealership. On top of all this, Gotto chairs the National Powersports Dealers Association Harley-Davidson dealer council. He’s a busy man. With a bad back. But he made time for us—and we’re chuffed.
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