EP 54: Ai4 Podcast - Enterprise AI's "Pilot Purgatory" — and the Deepfake Threat | Kathryn Harrison, Concentrix

This episode was recorded live from the Ai4 conference podcast pavilion, where host Mac Goswami sat down with Kathryn Harrison, Global VP of Strategy in AI Commercialization at Concentrix — and an exited founder who built and sold the B2B SaaS platform MakePay, founded Deep Trust Alliance, and previously helped lead IBM Blockchain — about what it actually takes to turn AI into measurable value across a global enterprise. What's Covered: Humans Plus AI, at Global Scale — Concentrix runs customer and technical support across 75 countries and 150 languages. Kathryn makes the case that the future workforce isn't AI replacing people — it's humans plus AI and automation — and what that looks like across 400,000 employees with segmented AI access. Three Rules for Commercializing AI — Kathryn's framework for doing it at scale: start with outcome-based use cases, redesign the work instead of bolting AI on, and build in guardrails, integration, compliance, observability, and humans-in-the-loop. Plus why she frames "tokenomics" as capital allocation. The Agentic Operating System — How Concentrix uses agentic workflows to recruit and onboard 50,000 hires a year, with a 21-day implementation goal — a real production system, not a demo. From Pilots to ROI — Why most AI stalls before it delivers, how to actually measure return, and where enterprise AI spend most often goes wrong. The Deepfake Threat — Drawing on her work founding Deep Trust Alliance, Kathryn on the rise of deepfake-driven fraud, how it differs from traditional cybersecurity, and the broader societal risks. The Coming Shakeout — Orchestration across messy client tech stacks, consolidation among AI startups, and where Kathryn sees AI and automation heading next. Connect with Kathryn: LinkedIn: https://www.linkedin.com/in/kathrynannharrison/ Concentrix: https://www.concentrix.com/ Deep Trust Alliance: https://www.deeptrustalliance.org/ Follow and subscribe to AsembleAI: Spotify | Apple Podcasts | Amazon Music | iHeart Radio | YouTube | Substack #Ai4Conference #AICommercialization #Deepfakes #AgenticAI #Concentrix #AsembleAI