Why Most People Lose Arguments (Sales Tricks That Made Shelby Sapp $1M/Month at 24)

The Burnouts with Phoebe & Sophia

How did Shelby Sapp go from selling rat poison door-to-door to becoming a 24-year-old founder making 8-figures per year? It's the same trick she uses to win arguments with her fiancé and pick the wedding venue she actually wants... In this episode, Shelby breaks down the tactics she's used that can win over anybody.

Shelby Sapp is a high-ticket sales coach who teaches sales psychology to other women. She started knocking on doors at 18 selling pest control, became the top first-year rep in the entire company, and was making $300K a summer by 21 — before going all-in on remote high-ticket sales and building a training program that turns servers, nurses, and bartenders into five-figure-a-month closers. 

 

Chapters 

00:00 - The Bartender Who Made $62K in Sales Her First Month 

01:16 - Why You Don't Need to Be Extroverted to Sell 

02:16 - From Zero Sales to Breaking the Company Record 

08:07 - Top Confidence Tips 

09:04 - Female-Specific Sales Tips 

10:38 - The Sales Trick That Closes Deals 

13:49 - Why She'll Never Take a Brand Deal 

14:34 - When to Quit Your 9 to 5 

16:28 - From Door Sales to High-Ticket Closing 

19:22 - Why You Have to Be a Psychopath in Sales 

20:14 - Using Sales Tactics in Your Relationships 

29:48 - Making More Than Him 

33:22 - If She Started Over at 20, What She'd Do 

 

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📲 Support What We’re Building 

Phoebe and Sophia aren’t just your hosts—they’re the founders of Phia, a fashion-tech app helping shoppers find the best prices across retail and resale. Download the app and help us grow → https://www.phia.com 

 

About The Burnouts 

The Burnouts brings you raw, unfiltered conversations with today’s top founders, creators, athletes, and culture-shaping entrepreneurs. Hosted by Stanford roommates turned startup co-founders Phoebe Gates and Sophia Kianni, the show goes beyond the headlines to reveal the real stories behind ambitious careers. 

Past guests include Paris Hilton, Chelsea Handler, Kris Jenner, Karlie Kloss, and more. 

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2026-05-07 35 min

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