Deborah Wahl (GM) | The Importance of a Narrative
Deborah Wahl is the Global CMO at General Motors. Previously, Deborah has held the role of CMO at companies like McDonald's, Chrysler, and Lexus (just to name a few). Now, as the CMO of General Motors, Deborah oversees marketing for some of the most innovative automobile companies including Cadillac, Chevrolet, GMC, Buick, and more.
In this conversation, Deborah shares how all 5 of her previous CMO roles have shaped her into the leader she is now. She also talks about the challenges of working with companies that do not value marketing and how to change their opinion over time.
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