Digiday editor in chief Brian Morrissey
Brian Morrissey, the president and editor in chief of Digiday Media, talks with Recode's Peter Kafka about how the digital media and marketing business is pivoting toward live events and away from Facebook growth-hacking. Morrissey says he's happy to see the end of "flimsy, overly engineered media brands," many of which were overly dependent on outside platforms to make money. Those publishers were naïve if they didn’t think Facebook would eventually put its own interests above theirs, he says, and today it would be "crazy" to make a new business that's similarly reliant on the social giant's algorithm. Plus: Why more technologists need to invest in media subscription-tech.
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Brian Morrissey, the president and editor in chief of Digiday Media, talks with Recode's Peter Kafka about how the digital media and marketing business is pivoting toward live events and away from Facebook growth-hacking. Morrissey says he's happy to see the end of "flimsy, overly engineered media brands," many of which were overly dependent on outside platforms to make money. Those publishers were naïve if they didn’t think Facebook would eventually put its own interests above theirs, he says, and today it would be "crazy" to make a new business that's similarly reliant on the social giant's algorithm. Plus: Why more technologists need to invest in media subscription-tech.
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