John Assaraf on Neuroscience and Brain Training: How You Can Rewire Your Brain To Achieve Your Goals

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<v Speaker 1>There's one question I ask every one of my students.

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<v Speaker 1>Somebody tells me I want to achieve a health goal, a wealth goal, a business goal, a money goal, whatever goal.

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<v Speaker 1>Answer this question for me.

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<v Speaker 1>I'll tell you whether you'll achieve it or not.

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<v Speaker 1>Are you interested in achieving that or are you committed to achieve that?

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<v Speaker 2>John Ashraf.

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<v Speaker 1>He'll give you formula after formula, strategy after strategy, of how you train your brain to succeed, we want to have the mindset plus the skill set, plus the behaviors that align with the goals.

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<v Speaker 1>And now we have a formula for the law of attraction plus the law of action to work together.

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<v Speaker 2>What John does brilliantly with us here today is break success down into the internal part of it.

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<v Speaker 2>How do your emotions overtake and how to get back in control so you can have success?

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<v Speaker 2>John, let me start with your definition of success for you, and has it changed over your time?

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<v Speaker 2>Because people need to work out what is success for them, and I think they learn better when they hear other people's theories on what is success.

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<v Speaker 1>So it's definitely changed over time.

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<v Speaker 1>Yeah, when I was uh in my teens and and 20s, I grew up with a family that didn't have a lot of money and everything was measured for me and my family was how much money did you make?

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<v Speaker 1>Because money gave us the ability to do stuff and uh and to not have the fights in the house around money and the screams and the yelling that I heard as a kid.

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<v Speaker 1>So my definition when I was younger was a lot of money, and today it means something totally different.

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<v Speaker 1>Of course, money gives you choice, freedom and some emotional freedom sometimes, but success to me today is having this harmony in my life, where I have the time to do what I want to do, I can stay healthy, I can contribute, I can have an impact, I can have influence, I could be a great father, a great husband, a great friend and somebody who contributes to society, where my life has fulfillment.

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<v Speaker 1>So there's a variety of different ways that I can be fulfilled, and so now, in my early 60s, it's all about fulfillment and training my life for what I love is success for me now so where do you feel in your life?

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<v Speaker 2>you chose success as like your performance standard, or you chose to be successful?

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<v Speaker 1>um, I remember being a young boy, yeah, and my father was a gambler and an alcoholic and good combination yeah, alcoholic gambler and an alcoholic Good combination yeah, alcoholic gambler.

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<v Speaker 1>And he would always spend the money that he made.

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<v Speaker 1>He was a cab driver and so he made about $25 a day back then when I was a little boy, because he used to brag about how much he made, but then he would go to the racetrack and gamble or play cards with his friend and then nine times out of ten he would lose the money.

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<v Speaker 1>And then my mother would ask where's the money so she can buy food, and he would say I'll get it to you tomorrow.

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<v Speaker 1>Yeah, and so I remember feeling like I will never be poor.

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<v Speaker 1>Yeah, I remember feeling that like I will never, ever, ever, want money.

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<v Speaker 1>Now, what's interesting is I became a bit of a rebel when I was a kid.

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<v Speaker 1>I sold drugs, I did breaking and entries, I stole in stores, I did a lot of illegal things so that I would have money in my pocket because I didn't know there's another way to do it legally.

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<v Speaker 2>Yeah, you met your goals.

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<v Speaker 2>Didn't have to be a positive way, but you met your goals.

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<v Speaker 1>I met the goals of having some money in my pocket and I would give my mother some and she would always ask me where did you get that?

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<v Speaker 1>I said, oh, I got it from a friend of mine and she knew something was up.

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<v Speaker 1>But she had a little bit of security from me that she didn't have from my dad.

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<v Speaker 2>So what is the John Ashraf formula for success?

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<v Speaker 2>What are the ingredients, what are the components that make someone successful?

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<v Speaker 1>Without any question.

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<v Speaker 1>There's one question I ask every one of my students that I learned literally 43 years ago and it's defined.

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<v Speaker 1>Everything that I do.

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<v Speaker 1>And it goes like this Somebody tells me I want to achieve a health goal, a wealth goal, a business goal, a money goal, whatever goal.

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<v Speaker 1>I said great, Answer this question for me.

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<v Speaker 1>I'll tell you whether you'll achieve or not.

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<v Speaker 1>And it's the question that was asked of me when I was 19.

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<v Speaker 1>And the question was this are you interested in achieving that or are you committed to achieving?

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<v Speaker 1>And a lot of people, like I did when I was 19, asked my mentor.

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<v Speaker 1>First mentor, like his name, was Mr Brown.

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<v Speaker 1>I said well, what's the difference?

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<v Speaker 1>And he looked at me, squinted the eyebrow and he says if you're interested, you'll come up with all the reasons and stories and excuses why you can't.

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<v Speaker 1>You'll keep repeating the same patterns.

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<v Speaker 1>You keep coming up with people or this is in your way, or circumstance in your way, and you will keep using those as your rules for life and standards, he said.

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<v Speaker 1>But when you're committed, he said, you upgrade your identity to match that destiny, that goal, that vision that you want, and then you upgrade your beliefs and you upgrade your perspective and you upgrade your knowledge and you upgrade your skills and you upgrade your habits, so that that becomes a new standard, the new norm.

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<v Speaker 1>And I remember this as it was yesterday it was.

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<v Speaker 1>We were in a restaurant and he leaned in.

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<v Speaker 1>He said so, now that you know the definition, are you interested or are you committed?

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<v Speaker 1>And I can tell you.

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<v Speaker 1>I said well, Mr Routh, I'm committed.

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<v Speaker 1>And he reached out his hand.

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<v Speaker 1>He said in that case, I will be your mentor, your coach, and I said wow, what's a mentor, so the philosophy of growing into your goals.

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<v Speaker 2>I think a lot of young people in particular don't understand that when you set a goal, you, by nature of setting it, can't achieve it.

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<v Speaker 2>How do you explain to them that you have to grow into your goal or there's a process of becoming the person Sure?

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<v Speaker 1>So, no differently, if I said to most people, young or old, can you jog a marathon right now?

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<v Speaker 1>Put on your running shoes, put on your shorts, put on a t-shirt or a sweatshirt, can you jog a marathon nonstop right now?

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<v Speaker 1>Most people say no.

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<v Speaker 1>I say great.

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<v Speaker 1>But if we set a goal to jog it a year from now, could we learn what we need to do to exercise?

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<v Speaker 1>Even if we don't exercise at all, we learn.

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<v Speaker 1>How many minutes should I do today?

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<v Speaker 1>How much rest should I get?

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<v Speaker 1>What should I eat?

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<v Speaker 1>How much?

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<v Speaker 1>When should I get a massage?

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<v Speaker 1>How much rest should I have?

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<v Speaker 1>We could learn all the how right after we set the goal.

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<v Speaker 1>So first we set the goal, not based on current knowledge, skills, beliefs or circumstances.

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<v Speaker 1>First we set the goal, not based on current knowledge, skills, beliefs or circumstances.

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<v Speaker 1>We set the goal because we want to get our brain locked and loaded on a destination, on a target.

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<v Speaker 1>And then we come back and say, okay, based on where I am now, my knowledge, my skills, my beliefs, my habits, my perspectives on life, what must I start today?

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<v Speaker 1>What must I start today?

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<v Speaker 1>What must I stop today?

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<v Speaker 1>What do I need to believe about myself, in?

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<v Speaker 1>order to make that goal or vision a reality?

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<v Speaker 1>And then, what knowledge do I need?

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<v Speaker 1>What do I need to grow into?

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<v Speaker 1>And then, what are the strategies that are available?

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<v Speaker 1>Like, if I don't know how, that's okay, but in the absence of my own resources, I must be resourceful.

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<v Speaker 1>Oh, yeah, yeah, I like that, so I can go to chat GPT today and I can go.

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<v Speaker 1>Hey, I'm 22 years old, I'm 35 years old, I'm 82 years old.

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<v Speaker 1>I want to achieve this goal.

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<v Speaker 1>I don't have any clue how to achieve it.

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<v Speaker 1>Can you maybe give me an outline of what I would need to learn, what I would need to believe, what I would need to do?

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<v Speaker 1>And in literally in seconds, it spits out I don't committed, and especially now.

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<v Speaker 1>I mean especially the time we live in today.

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<v Speaker 1>But you want to grow a business?

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<v Speaker 1>Go ahead, call Brad, call an action coach.

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<v Speaker 1>You want to get in shape and lose weight and keep it off?

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<v Speaker 1>Not just lose weight, but keep it it off.

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<v Speaker 1>We know how to do that.

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<v Speaker 1>Yeah, um, you want to, um, you know, go across country by bike and do it safely.

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<v Speaker 1>We know how to do that.

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<v Speaker 1>So not knowing how should never, ever, ever be an excuse or a stop sign.

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<v Speaker 2>Um, let's go back, then, to when you and the team put together the secret, the movie and then the book and all that sort of stuff.

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<v Speaker 2>Firstly, explain it to everyone that's never heard of it, I guess, is probably the starting point.

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<v Speaker 1>Yeah, so this gal by the name of Rhonda Byrne had this idea.

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<v Speaker 1>She was a filmmaker in your part of Australia.

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<v Speaker 1>And she said I want to take some of the things that I've read in the books, from the science of getting rich, from Napoleon Hill's Think and Grow Rich, from Maslow's Law, from all the best stuff.

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<v Speaker 1>He said I want to create a movie about this thing called the law of attraction.

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<v Speaker 2>Yeah.

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<v Speaker 1>Right and the law of attraction, from the metaphysical perspective, right is we attract that which we're in resonance with, right.

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<v Speaker 1>And so if I, if I think positive thoughts, if I think about being healthy and wealthy, uh, or I think about finding this parking spot over there, magic's gonna happen.

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<v Speaker 1>And I think it's a bunch of bullshit, to be honest with you, the way that it was mostly taught in the secret.

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<v Speaker 1>Yeah, so in the law of attraction it says like, attract, like.

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<v Speaker 1>That's not how nature works.

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<v Speaker 1>If you go down to the proton electron, you put a positive magnet with another positive magnet, it repels.

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<v Speaker 1>So it doesn't hold true at that level.

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<v Speaker 1>However, if you think about the law of attraction slightly differently and you ask yourself this question about the law of attraction slightly differently, and you asked yourself this question, when I turn on a radio, whether it's plugged into the wall or not, and I tune into rock and roll 95.2, I'm locked on that station.

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<v Speaker 1>So I'm locked into the frequency.

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<v Speaker 1>The tuner in the radio is locked into rock and roll 95.2.

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<v Speaker 1>What if I don't want to be on rock and roll station?

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<v Speaker 1>I need to turn the dial and maybe I go to classical music at 99.5.

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<v Speaker 1>But both of those frequencies are there, I just need to tune into it.

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<v Speaker 1>So the way I like to explain the law of attraction is are you tuning in mentally, emotionally, physically and there's one other piece to it to the thing that you want, or are you focusing on what you don't want, thereby tuning into that station, or are you kind of like on the station there's a lot of hissing and you have a clear signal yeah

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<v Speaker 1>so the first law is absolute clarity, yeah, but with the law of attraction, the last six letters is action.

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<v Speaker 1>As an action coach, good pitch, but action.

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<v Speaker 1>And what I've discovered as well is, if you add the law of attraction with the law of Goya, the G-O-Y-A right, you and I talked about Tommy Hopkins last time we had dinner right, it was the get off your ass.

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<v Speaker 1>Araf Law, yeah, right, but you have to do the right things in the right order at the right time.

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<v Speaker 1>So it's not just action, because you could be busy, busy, busy, busy, busy, doing the wrong things and you'll wonder how come I didn't achieve the results.

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<v Speaker 1>So we happen to live in a physical world, the non-physical too, but there's precision models.

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<v Speaker 1>You want to release weight and keep it off?

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<v Speaker 1>Well, you need to understand some basic math, right?

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<v Speaker 1>Every pound is 3,500 calories.

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<v Speaker 1>If I don't exercise and eat properly and maybe sleep, well, then I may be having the wrong formula.

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<v Speaker 1>So we want to have the mindset plus the skill set, plus the behaviors that align with the goals, and now we have a formula for the law of attraction plus the law of action to work together.

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<v Speaker 2>In, going out and, as you said, there's a lot of misunderstanding around it and you spent years, I think Larry had you on and everyone had you on sort of thing.

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<v Speaker 2>Larry King, larry King, yeah, if you were to sit with someone today and sort of help them understand that you can attract into your life whatever it is that you want, how do you get them to believe that factor?

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<v Speaker 1>Sure, Well, first I like to help people understand the answer to these questions.

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<v Speaker 1>Number one is there's been about 108 billion humans that have been born on planet Earth.

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<v Speaker 1>Oh, really.

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<v Speaker 1>Dang.

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<v Speaker 1>The ones that live now Answer me this question Were any of them born with any beliefs?

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<v Speaker 1>Yes, a positive one or a negative one, a good one or a bad one, one that builds them up, one that tears them down?

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<v Speaker 1>Anybody born with a positive belief or a negative belief?

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<v Speaker 1>Yeah, no, no.

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<v Speaker 1>On that same track, were any of them born with any fears?

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<v Speaker 1>Fear of failure, fear of being rejected, embarrassed, ashamed, ridiculed, judged, abandoned, unloved?

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<v Speaker 1>Anybody born with any fear?

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<v Speaker 1>Nope, no.

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<v Speaker 1>Abandoned, unloved.

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<v Speaker 1>Anybody born with any fear?

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<v Speaker 1>Nope, no.

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<v Speaker 1>What about a self-image or self-worth of how worthy you are, how deserving you are?

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<v Speaker 1>Anybody born with any of that of 107 billion units?

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<v Speaker 1>No, so when I go to so you believe what you believe currently because of, maybe your parents Okay, they did the best they could.

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<v Speaker 1>Maybe your teachers?

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<v Speaker 2>Yeah.

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<v Speaker 1>Maybe your siblings, your brothers, your sisters, maybe your friends, maybe the school you went to?

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<v Speaker 1>So, television, radio, comic books, whatever it is we started to create these beliefs, which, in the brain, is nothing more than cells that got activated and connected.

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<v Speaker 1>And then the beliefs that were reinforced, usually by the environment that we lived in, our homes, our schools, became dominant belief patterns.

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<v Speaker 1>Well, isn't that any different than if you have a shitty computer programmer that doesn't write code properly, you have terrible software versus somebody who knows how to code really well.

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<v Speaker 1>So is it possible that a belief is nothing more a self-image, is nothing more a fear, is nothing more than a pattern that's been reinforced in the brain and, based on the new research of neuroplasticity, we can actually deactivate decommission, get rid of, set aside the disempowering, destructive or negative ones, and we could deliberately and consciously create new ones now.

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<v Speaker 1>So if you want to believe your beliefs, there's a problem, yes, but if you're ready to learn that all my belief is is a reinforced pattern in my brain, and both positive and negative.

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<v Speaker 1>Positive, negative, constructive, destructive, empowering, disempowering, doesn't matter.

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<v Speaker 1>Negative, positive, negative, constructive, destructive, empowering, disempowering it doesn't matter from a pure neuroscience perspective, just leave the emotions out of it, but a pure neuroscience perspective.

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<v Speaker 1>It's nothing more than brain cells that fired and wired together.

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<v Speaker 2>You're on the Big Success Podcast.

00:15:02.946 --> 00:15:04.960
<v Speaker 2>We're going to get back on inner size.

00:15:04.960 --> 00:15:10.985
<v Speaker 2>John Astraf is going to teach you how to change the way you think, the way you go about it and your levels of success.

00:15:11.779 --> 00:15:14.629
<v Speaker 3>From financial advice to hairstyling, fitness training to auto parts.

00:15:14.629 --> 00:15:18.330
<v Speaker 3>No matter what your product or service is, you've got to sell to stay in business.

00:15:18.330 --> 00:15:25.389
<v Speaker 3>In Instant Sales by Brad Sugars, he delivers techniques for infusing your business with a powerful sales ethic and creating super sales success.

00:15:25.389 --> 00:15:27.446
<v Speaker 3>Pick up your copy of Instant Sales today.

00:15:28.307 --> 00:15:28.750
<v Speaker 2>And we're back.

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<v Speaker 2>Innercise John, talk to me about exercising the brain.

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<v Speaker 1>Yeah, just listen, you can exercise your bicep muscles, your quads, your butt, your whatever, and you do sets and reps and different exercises and your hopefully muscular system gets stronger.

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<v Speaker 1>Your muscles get stronger.

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<v Speaker 1>Your cardiovascular system may get stronger.

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<v Speaker 1>For 43 years, just about every single day, I have been reading and or listening to affirmations that I've written.

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<v Speaker 1>I emotionalize it to increase the amplitude of the vibration in my body and then I would do a variety of different visualizations or mental contrasting exercises for my brain.

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<v Speaker 1>And one day, in one of my meditations, while I was innercising doing a few of these sequences, the image of Jack LaLanne popped into my head.

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<v Speaker 1>You remember Jack LaLanne popularized exercise, yeah, right.

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<v Speaker 1>So he was like jumping Jack, yeah, and so he's known a popularized exercise.

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<v Speaker 1>And I said, oh my God, I've been inner sizing every day, training my own brain with a variety of different techniques and tools.

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<v Speaker 1>And when I created my vision and my goals and then I created, let's say, images to represent health, wealth, relationships, career, business, I would look at the images, I would look at my goals, I would read my beliefs, I would close my eyes and feel it.

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<v Speaker 1>And I later found out it wasn't even while I was doing it.

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<v Speaker 1>For over 20 years.

00:17:02.673 --> 00:17:10.061
<v Speaker 1>I later found out that as I was visualizing, it was a mental simulation in the brain.

00:17:10.061 --> 00:17:11.922
<v Speaker 1>Visualization is a simulation.

00:17:11.922 --> 00:17:21.904
<v Speaker 1>As I was emotionalizing, I was actually increasing, okay, those neurons firing and repeating that pattern and adding energy to it.

00:17:21.904 --> 00:17:30.866
<v Speaker 1>And so I came up with, you know, inner size, and I want to understand the mechanics of achieving goals versus the mechanics of setting goals.

00:17:30.866 --> 00:17:42.810
<v Speaker 1>I want to understand the mechanics of why do some people have empowering, strong, powerful beliefs and other people have disempowering, destructive beliefs?

00:17:42.810 --> 00:17:52.873
<v Speaker 1>And then, if it was a pattern in the brain, could I turn off that circuit and deliberately create a new circuit?

00:17:52.873 --> 00:17:55.894
<v Speaker 1>And the answer is absolutely so.

00:17:55.933 --> 00:18:10.617
<v Speaker 1>I created this entire ecosystem and body of work around bursts, you know, like quick 10 minute intersizes and stacks where I would take, let's say, cognitive priming and visualization and mental contrasting and affirmations.

00:18:11.077 --> 00:18:26.196
<v Speaker 1>Just like I would go to the gym and maybe do three different exercises for my biceps, why not do three or four or five different inner sizes around my beliefs or my vision and my goals and my feeling of worthiness and my self-esteem and self-confidence?

00:18:26.217 --> 00:18:37.650
<v Speaker 1>And so I did that and I've had over 100,000 students innersizing in the last eight years and the results they're getting by, working on the inner game while they upgrade their knowledge and skills.

00:18:37.650 --> 00:18:47.847
<v Speaker 1>It's not just do this, but once you believe that you deserve it, once you believe that you can do it, once you believe that there's a path, then you start thinking, well, how can I do it?

00:18:47.847 --> 00:19:05.133
<v Speaker 1>So when you inter size and you strengthen your mindset and you shatter the limitations and the obstacles, and then you upgrade your knowledge and skills of what do I need to do, and then you start develop the right habits and there's inner sizes for that, you can start to achieve what I call is predictable success.

00:19:05.133 --> 00:19:13.126
<v Speaker 1>So we take possibility of success and create a more predictable path for it, and so I just fell in love with Innercise.

00:19:13.126 --> 00:19:20.133
<v Speaker 1>I trademarked it, I have been building this entire ecosystem around it within my app and all that stuff.

00:19:21.280 --> 00:19:22.968
<v Speaker 2>Yeah, I love the app.

00:19:22.968 --> 00:19:24.125
<v Speaker 2>I'm going to get to that in a moment.

00:19:24.125 --> 00:19:26.007
<v Speaker 2>I want to deal with the gorilla first.

00:19:26.007 --> 00:19:31.310
<v Speaker 2>The gorilla, to me, is one of the things that when I read in a size.

00:19:31.310 --> 00:19:33.845
<v Speaker 2>I sat there, I went, there were two things that stuck out to me.

00:19:33.845 --> 00:19:36.721
<v Speaker 2>One is my gut health, and I'll get you to deal with that in a moment.

00:19:36.721 --> 00:19:40.648
<v Speaker 2>Uh, but the different, the dope means, etc.

00:19:40.648 --> 00:19:43.113
<v Speaker 2>But start, fill me with the gorilla.

00:19:43.113 --> 00:19:46.912
<v Speaker 2>Why is, why do we have the gorilla and and how does it play out?

00:19:47.473 --> 00:19:49.119
<v Speaker 1>there's, there's two parts to the gorilla.

00:19:49.119 --> 00:19:52.728
<v Speaker 1>I think everybody that's watching has heard about the conscious mind, right?

00:19:52.728 --> 00:19:55.472
<v Speaker 1>Yeah, conscious, I can choose what I want.

00:19:55.472 --> 00:20:00.711
<v Speaker 1>I can say here's why I want it and here's why I want it and here's how I can achieve it.

00:20:00.711 --> 00:20:01.780
<v Speaker 1>And that's all great.

00:20:01.780 --> 00:20:02.722
<v Speaker 1>And you need that.

00:20:02.722 --> 00:20:04.488
<v Speaker 1>It's no different than you know.

00:20:04.488 --> 00:20:14.436
<v Speaker 1>You need gear one in your car, yeah, and gear one gets you going, um, but if you want to slow down, let's say the engine, and go faster, you go into gear two, then go gear three and four and five.

00:20:14.477 --> 00:20:28.809
<v Speaker 1>So the gorilla, you know, represents the subconscious condition, the subconscious mind, which, by all accounts of the research, now controls 95 of our thoughts, our emotions and our behaviors.

00:20:28.809 --> 00:20:31.815
<v Speaker 1>And the question is why, like why, what's?

00:20:31.815 --> 00:20:33.522
<v Speaker 1>What is this subconscious mind?

00:20:33.522 --> 00:20:36.630
<v Speaker 1>Uh, how did it become trained or conditioned?

00:20:36.630 --> 00:20:37.872
<v Speaker 1>And why is?

00:20:37.872 --> 00:20:40.663
<v Speaker 1>Are so many of the processes automatic?

00:20:40.663 --> 00:20:45.701
<v Speaker 1>And so our creator, whatever you believe, created you and me and everything else.

00:20:45.701 --> 00:20:49.207
<v Speaker 1>I don't care what you call it, but there's this intelligence that's within us and created us.

00:20:50.067 --> 00:20:55.182
<v Speaker 1>I said listen, anything that you repeat a thought pattern, I'm good enough.

00:20:55.182 --> 00:20:55.964
<v Speaker 1>I'm not good enough.

00:20:55.964 --> 00:20:56.546
<v Speaker 1>I'm smart enough.

00:20:56.546 --> 00:20:57.328
<v Speaker 1>I'm not smart enough.

00:20:57.328 --> 00:20:58.701
<v Speaker 1>I'm worthy, I'm not worthy.

00:20:58.701 --> 00:21:00.263
<v Speaker 1>I can do this, I can't do this.

00:21:00.263 --> 00:21:00.724
<v Speaker 1>Anything.

00:21:00.724 --> 00:21:04.820
<v Speaker 1>You repeat and feel over a period of time.

00:21:04.820 --> 00:21:11.953
<v Speaker 1>The brain just says you've done this so much, you've taken this action, or you've procrastinated, self-sabotaged so much, or you've earned this much.

00:21:11.953 --> 00:21:17.392
<v Speaker 1>Okay, I'm just going to automate all of the underlying processes to conserve energy.

00:21:18.361 --> 00:21:23.472
<v Speaker 1>Now, most people don't think of life as you have this brain.

00:21:23.472 --> 00:21:31.665
<v Speaker 1>It's worth about $100 billion or trillion, but most people don't know how to use it and they don't understand that your brain is almost like an orchestra.

00:21:31.665 --> 00:21:45.731
<v Speaker 1>There's an executive director, there's that part of the brain I call that Einstein, but there's another part of the brain that I call either Frankenstein's monster or this gorilla part of your brain that says it doesn't matter what you want.

00:21:45.731 --> 00:21:51.230
<v Speaker 1>You are going to think and feel and behave based on how you've been conditioned think, feel and behave and expect.

00:21:51.230 --> 00:22:03.673
<v Speaker 1>So this 800 pound gorilla has got all of these automated processes so that you don't have to think, you don't have to consume a lot of energy, you're not thinking about digesting, but you're digesting.

00:22:03.673 --> 00:22:07.262
<v Speaker 1>You don't think about what's happening to the air that you're breathing.

00:22:07.262 --> 00:22:08.244
<v Speaker 1>Where does the hydrogen go?

00:22:08.244 --> 00:22:09.046
<v Speaker 1>Where does the oxygen go?

00:22:09.046 --> 00:22:09.807
<v Speaker 1>Where does the nitrogen go?

00:22:09.807 --> 00:22:10.748
<v Speaker 1>Where does the carbon go?

00:22:10.748 --> 00:22:17.265
<v Speaker 1>What happens with the carbon dioxide that comes out of my mouth.

00:22:17.265 --> 00:22:22.036
<v Speaker 1>So all of these automatic processes is this 800-pound gorilla.

00:22:22.696 --> 00:22:30.412
<v Speaker 1>And if the 800-pound gorilla is well-trained, you can achieve anything you want in your life, because it's automatic.

00:22:30.412 --> 00:22:41.605
<v Speaker 1>If I took away all of your success in every area of your life, it wouldn't matter, because you already have the patterns of what it took to get there, got it.

00:22:41.605 --> 00:22:45.664
<v Speaker 1>So you'd automatically I need to think this, I need to strategize this, I need to do this.

00:22:45.664 --> 00:22:47.088
<v Speaker 1>I can call this person, that person.

00:22:47.088 --> 00:22:50.209
<v Speaker 1>You know, don't do this, do this, and that would be automatic.

00:22:50.209 --> 00:22:52.343
<v Speaker 1>And so this 800 pound gorilla.

00:22:52.343 --> 00:23:04.065
<v Speaker 1>In many cases, we just need to retrain the gorilla so that the gorilla aligns with what I consciously want and hence, you know, go back to.

00:23:04.065 --> 00:23:05.809
<v Speaker 1>That's why I created inner sizes.

00:23:05.809 --> 00:23:09.464
<v Speaker 1>That is one of the best ways to train the gorilla.

00:23:10.606 --> 00:23:17.097
<v Speaker 2>I love the aspect of you talk about how the gorilla's goal is to keep me safe and to keep me alive.

00:23:17.097 --> 00:23:18.640
<v Speaker 2>Yeah, where does that come?

00:23:18.640 --> 00:23:19.904
<v Speaker 2>How does that play out?

00:23:19.904 --> 00:23:20.887
<v Speaker 2>I guess, sure.

00:23:21.119 --> 00:23:25.671
<v Speaker 1>So, if you think about again, I'm talking about being human.

00:23:25.671 --> 00:23:29.946
<v Speaker 1>Yeah, okay, what is the number one priority of the human species?

00:23:29.946 --> 00:23:33.808
<v Speaker 1>Stay alive, survival, survival Above all else, survival.

00:23:33.808 --> 00:23:38.369
<v Speaker 1>Number two priority, and this is exactly how the brain makes actually its decisions.

00:23:38.369 --> 00:23:46.233
<v Speaker 1>Number two priority is avoid any pain or discomfort, whether it's real or imagined.

00:23:47.501 --> 00:23:48.285
<v Speaker 2>Real or imagined?

00:23:48.346 --> 00:23:51.230
<v Speaker 1>Okay, so that's number two.

00:23:51.230 --> 00:23:53.099
<v Speaker 1>Number three is conserve energy.

00:23:53.099 --> 00:23:57.588
<v Speaker 1>While you do number one and two, and then number four is gain pleasure.

00:23:57.588 --> 00:24:02.368
<v Speaker 1>Have fun, have great sex, eat great food, eat the stuff you want to eat.

00:24:02.368 --> 00:24:03.954
<v Speaker 1>Go to do the things you want to do.

00:24:04.396 --> 00:24:09.670
<v Speaker 1>So the hierarchy of how our brain makes decisions is is this safe and secure?

00:24:09.670 --> 00:24:11.902
<v Speaker 1>Will this affect my life and hurt me in any way?

00:24:11.902 --> 00:24:12.462
<v Speaker 1>Yes, no.

00:24:12.462 --> 00:24:14.507
<v Speaker 1>Go to the next step.

00:24:14.507 --> 00:24:17.413
<v Speaker 1>Is there any possible danger here?

00:24:17.413 --> 00:24:18.561
<v Speaker 1>Can I lose money?

00:24:18.561 --> 00:24:19.565
<v Speaker 1>Can I lose my time?

00:24:19.565 --> 00:24:20.386
<v Speaker 1>Can I be embarrassed?

00:24:20.386 --> 00:24:21.088
<v Speaker 1>Can I be ashamed?

00:24:21.088 --> 00:24:21.830
<v Speaker 1>Can I be ridiculed?

00:24:21.830 --> 00:24:22.461
<v Speaker 1>Can I be judged?

00:24:22.461 --> 00:24:23.483
<v Speaker 1>Can I be rejected?

00:24:23.483 --> 00:24:24.326
<v Speaker 1>Can I be unloved?

00:24:24.787 --> 00:24:29.949
<v Speaker 1>And if anywhere in your memory bank there's a possibility of that happening, think about it like a radar in your memory bank.

00:24:29.949 --> 00:24:31.473
<v Speaker 1>There's a possibility of that happening.

00:24:31.473 --> 00:24:36.567
<v Speaker 1>Think about it like a radar in your car an early warning detection mechanism.

00:24:36.567 --> 00:24:39.721
<v Speaker 1>Right, if there's a car too close to you, do you want beep?

00:24:39.721 --> 00:24:47.723
<v Speaker 1>You know, on your dashboard, of course, if you're driving on the highway and, uh, the air in the right front tire is low, don't you want?

00:24:47.723 --> 00:24:48.286
<v Speaker 1>Want to signal?

00:24:48.286 --> 00:24:54.226
<v Speaker 1>Well, this part of our brain I call Frankenstein's monster, frankie's monster, is always going.

00:24:54.226 --> 00:24:54.968
<v Speaker 1>What if negative?

00:24:54.968 --> 00:24:55.650
<v Speaker 1>What if you fail.

00:24:55.650 --> 00:24:58.008
<v Speaker 1>What if negative, negative, negative, negative.

00:24:58.008 --> 00:25:16.001
<v Speaker 1>So the Einstein part of the brain says here's what you want, here's how good it will be, here's how you can do it, here's how it will feel, here's who you can help here's feel, here's who you can help.

00:25:16.001 --> 00:25:16.544
<v Speaker 1>Here's, here's how to do it.

00:25:16.544 --> 00:25:17.928
<v Speaker 1>But the other part of your brain is the brakes part of your brain.

00:25:17.928 --> 00:25:19.452
<v Speaker 1>Yeah, you, you always want a car, a brake on your car or your motorcycle.

00:25:19.452 --> 00:25:20.276
<v Speaker 1>Right, you don't just want to have gas.

00:25:20.276 --> 00:25:25.646
<v Speaker 1>So this early warning detection mechanism is a highly sensitive part of your brain that will just give you a signal.

00:25:25.767 --> 00:25:26.667
<v Speaker 1>Now, here's the problem.

00:25:26.667 --> 00:25:29.933
<v Speaker 1>The signals come in the form of feelings.

00:25:29.933 --> 00:25:49.150
<v Speaker 1>So we have this emotion or feeling of fear and the automatic reaction that's biologically embed into every human being run away or be still and freeze.

00:25:49.150 --> 00:26:07.380
<v Speaker 1>So when most people are in a state of fear or doubt or worry or stress or anxiety, left unchecked panic, they don't have the skill of what do I do when this circuit has gone off in my brain?

00:26:07.380 --> 00:26:08.685
<v Speaker 1>It's just a circuit.

00:26:09.705 --> 00:26:11.501
<v Speaker 1>Well, what do you do if you don't want the light on in your room?

00:26:11.501 --> 00:26:12.243
<v Speaker 1>Turn it off?

00:26:12.243 --> 00:26:16.653
<v Speaker 1>Well, what if you don't like a TV channel?

00:26:16.653 --> 00:26:18.183
<v Speaker 1>You change it, right.

00:26:18.183 --> 00:26:24.343
<v Speaker 1>Well, what do you do when you have the stress circuit activated or the fear circuit activated or the worry circuit activated?

00:26:24.343 --> 00:26:29.891
<v Speaker 1>Have you ever considered that it's just a trigger that went off to make you aware?

00:26:29.891 --> 00:26:36.205
<v Speaker 1>And now, if you, let's say, practice an inner size called take six, calm the circuits.

00:26:36.205 --> 00:26:39.401
<v Speaker 1>In less than 60 seconds you could turn off the switch.

00:26:39.401 --> 00:26:52.564
<v Speaker 1>If you practice the physiological sigh 30 seconds, the circuit goes off and the other circuit comes back on the executive director, the CEO of your brain, the orchestra leader.

00:26:53.605 --> 00:26:57.056
<v Speaker 1>Well, the problem isn't fear, the problem isn't stress.

00:26:57.056 --> 00:27:04.711
<v Speaker 1>Stress circuit is only activated when the demand exceeds your current capacity, got it?

00:27:04.711 --> 00:27:13.874
<v Speaker 1>So the question then becomes how do I turn off the circuit first and either A increase capacity or focus on what I want versus what I don't want?

00:27:13.874 --> 00:27:15.904
<v Speaker 1>So we never blame.

00:27:15.904 --> 00:27:26.692
<v Speaker 1>You know the feeling we learn how to be aware of first, then manage, and then we become a master where we've managed long enough.

00:27:28.153 --> 00:27:29.855
<v Speaker 2>Got it Big success.

00:27:29.855 --> 00:27:31.286
<v Speaker 2>Hit that subscribe button.

00:27:31.286 --> 00:27:35.228
<v Speaker 2>John Assaraf is going to take us through good to great when we come back.

00:27:36.039 --> 00:27:41.146
<v Speaker 3>John Assaraf, the brain whisperer, is one of the leading high-performance success coaches in the world.

00:27:41.146 --> 00:27:48.946
<v Speaker 3>Today, he is CEO of MyNeuroGymcom, a neuroscience-based company dedicated to helping individuals strengthen their mindset.

00:27:48.946 --> 00:27:52.327
<v Speaker 3>To learn more about John Assaraf, please visit John and we're back.

00:27:55.059 --> 00:27:56.727
<v Speaker 2>John, good to great.

00:27:56.727 --> 00:28:12.631
<v Speaker 2>When you started out in real estate, way back when you didn't set a goal of doing okay or doing good, you built $4 billion a year plus in sales, 1200 team members.

00:28:12.631 --> 00:28:25.325
<v Speaker 2>Uh, what do you think was the difference between you billions in gold and the average real estate person a couple hundred grand a year in in an income type thing?

00:28:27.307 --> 00:28:30.633
<v Speaker 1>when I first started out in real estate I was 19.

00:28:30.633 --> 00:28:35.940
<v Speaker 1>Uh, may 1980, to put it to perspective.

00:28:35.940 --> 00:28:38.204
<v Speaker 1>Okay, that's when I took my real estate course.

00:28:38.204 --> 00:28:41.613
<v Speaker 1>June 20th, I graduated and got my license.

00:28:41.613 --> 00:28:44.544
<v Speaker 1>At the time I was making well time, I was making zero.

00:28:44.544 --> 00:28:54.715
<v Speaker 1>But I left my 1.65 an hour job and Mr Brown, who was my mentor, said what kind of lifestyle do you want to live?

00:28:54.715 --> 00:28:57.489
<v Speaker 1>I said, well, I'd like to have a four bedroom house.

00:28:57.489 --> 00:29:00.344
<v Speaker 1>I'd like to retire my parents, I'd like all these things.

00:29:00.344 --> 00:29:02.845
<v Speaker 1>And he says, great, that's a good future goal.

00:29:02.845 --> 00:29:06.430
<v Speaker 1>But right now I said, well, I'd love to get my own apartment.

00:29:06.430 --> 00:29:07.884
<v Speaker 1>I'd love to buy my own car.

00:29:08.205 --> 00:29:11.135
<v Speaker 1>I was at the time driving my brother's 1973 Dodge Dart.

00:29:11.135 --> 00:29:14.647
<v Speaker 1>I would drive him to work, to teach tennis.

00:29:14.647 --> 00:29:19.711
<v Speaker 1>I would go to the real estate office, go look at homes, learn what I need to learn, take some action, go pick him up.

00:29:19.711 --> 00:29:22.778
<v Speaker 1>And my first goal was $10,000 a month.

00:29:22.778 --> 00:29:24.282
<v Speaker 1>That was my first goal.

00:29:24.282 --> 00:29:28.714
<v Speaker 1>Is I want to, by the end of 12 months, be making $10,000 a month.

00:29:28.714 --> 00:29:32.727
<v Speaker 1>It might as well have been $10 million a month, because $10,000 a month.

00:29:32.727 --> 00:29:33.827
<v Speaker 1>My father made $25,000.

00:29:33.827 --> 00:29:36.874
<v Speaker 1>So $10,000 a month for me was like a crazy goal.

00:29:36.874 --> 00:29:48.888
<v Speaker 1>But Mr Brown said to me first you pick the goal and then you figure out all the other stuff of beliefs and habits and skills, et cetera, and in the first six months I made $62,000.

00:29:48.888 --> 00:29:51.114
<v Speaker 1>I made $62,000.

00:29:51.114 --> 00:29:53.339
<v Speaker 1>I made $31,000.

00:29:53.339 --> 00:30:04.865
<v Speaker 1>Mr Brown took his 50% of $31,000 for being my coach and mentor, and over the next 12 months I made $150,000 by upgrading my mindset and my skills.

00:30:05.646 --> 00:30:15.271
<v Speaker 1>And so then it was kind of like, okay, I went and traveled around the world for 14 months, 15 months, and then when I came back I was like, okay, I want to get back into business.

00:30:15.271 --> 00:30:16.073
<v Speaker 1>I had zero money.

00:30:16.073 --> 00:30:19.115
<v Speaker 1>I actually owed my sister $17,000 to finish my world tour.

00:30:19.115 --> 00:30:23.317
<v Speaker 1>I spent 75 grand of it $75,000 for my world tour.

00:30:23.317 --> 00:30:25.258
<v Speaker 1>She lent me $17,000 to finish it.

00:30:25.258 --> 00:30:30.592
<v Speaker 1>I ran out of money in Germany, and so when I came back I set a goal for $250,000.

00:30:30.592 --> 00:30:32.326
<v Speaker 1>I was like 23.

00:30:32.326 --> 00:30:35.689
<v Speaker 1>And I hit that goal at 23.

00:30:36.560 --> 00:30:50.712
<v Speaker 1>And then I decided to leave the office that I was in and then I went to work for somebody else who was making tens of millions and his mindset was very, very different than even Mr Brown, who was making millions.

00:30:50.712 --> 00:30:56.471
<v Speaker 1>And so then I started to learn about leverage, right, leveraging.

00:30:56.471 --> 00:31:02.522
<v Speaker 1>And so I said, okay, I want to be an owner of a business because I want to make from hundreds of thousands.

00:31:02.522 --> 00:31:03.627
<v Speaker 1>I want to make millions.

00:31:03.627 --> 00:31:10.414
<v Speaker 1>And so I learned the beliefs, the process to generate millions.

00:31:10.776 --> 00:31:12.019
<v Speaker 1>But that was the beginning.

00:31:12.019 --> 00:31:37.722
<v Speaker 1>I didn't start off with having a goal for generating billions in sales, but as I started to study more about the human brain, my own, my mindset, my beliefs, how that drives perspective and behaviors, as I started to study spiritual laws as well of everything being energy, I'm tuning into whatever frequency I want by what I'm focusing on and my vision and goals.

00:31:37.722 --> 00:31:56.928
<v Speaker 1>Determined what I'm focusing on, every day, I would look at my vision board, my written goals, my visual boards, and I would see and feel myself being able to achieve it, even though when I was doing it, there was a little voice in my head that says bullshit yeah bullshit.

00:31:56.968 --> 00:31:57.410
<v Speaker 1>That's not true.

00:31:57.410 --> 00:31:58.878
<v Speaker 1>You're not making that, you're not earning that.

00:31:58.878 --> 00:32:02.210
<v Speaker 1>And I would learn how to override that inner critic.

00:32:02.210 --> 00:32:06.029
<v Speaker 1>But I was taught what this inner critic is.

00:32:06.029 --> 00:32:11.167
<v Speaker 1>So I started to learn what to do and how to do it and why.

00:32:11.167 --> 00:32:27.443
<v Speaker 1>And so when I bought Remax for the state of Indiana, as I mentioned to you in previous conversations, it failed twice and I set a goal for a billion dollars when I first started and five years later we had $1.2 billion.

00:32:27.443 --> 00:32:31.933
<v Speaker 1>And then we were stuck and I was like why are we stuck?

00:32:31.933 --> 00:32:33.826
<v Speaker 1>There's room for more.

00:32:33.826 --> 00:32:35.412
<v Speaker 1>I know there's room for more.

00:32:35.653 --> 00:32:40.729
<v Speaker 1>And this was actually a turning point in knowing that what I had learned was transferable.

00:32:40.729 --> 00:32:44.259
<v Speaker 1>I took a group of 75 of my agents.

00:32:44.259 --> 00:32:49.488
<v Speaker 1>First I introduced what I was doing for myself to everybody.

00:32:49.488 --> 00:32:53.714
<v Speaker 1>I said who wants to like do three, four, x their income, like this year?

00:32:53.714 --> 00:32:55.526
<v Speaker 1>And everybody's hands went up.

00:32:55.626 --> 00:33:15.684
<v Speaker 1>I said, great, I'm going to put together a six-month training program to train your mind to be able to do that, and it's going to be $3,000 over six months and we're going to meet every week and all we're going to do is do the things that I did to train my own brain and obviously most of the people said no, but 75 people said yes.

00:33:15.684 --> 00:33:31.069
<v Speaker 1>They paid their 3,000 grand and every week for six months I worked with them on creating the new identity, the new beliefs, the new scripts that they needed to record and listen to, and over those next six months we took their incomes for them.

00:33:31.069 --> 00:33:46.961
<v Speaker 1>Previous year same time and over the next six months those 75 agents increased revenue by 100 million more than we did the sales not revenue 100 million more in sales than the same period the year before.

00:33:46.961 --> 00:33:55.781
<v Speaker 1>And so then I taught it to all of my agents for free, and then we went to four and a half billion a year in sales within three years.

00:33:56.494 --> 00:34:02.864
<v Speaker 2>Well, hey there and thanks for listening, I've noticed that 78% of you are brand new, which means you haven't hit the subscribe button yet.

00:34:02.864 --> 00:34:10.168
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00:34:10.168 --> 00:34:12.277
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00:34:12.277 --> 00:34:13.460
<v Speaker 2>It only takes a second.

00:34:13.460 --> 00:34:14.963
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00:34:14.963 --> 00:34:20.987
<v Speaker 2>If you support us, we're going to support your success and help you achieve big success together.

00:34:20.987 --> 00:34:30.518
<v Speaker 2>So when most people, and especially young people, they get in their head, you know where are they going to go, what are they going to achieve with life?

00:34:30.518 --> 00:34:33.065
<v Speaker 2>The b word is massive.

00:34:33.065 --> 00:34:35.356
<v Speaker 2>I, I agree, you know it.

00:34:35.356 --> 00:34:37.601
<v Speaker 2>It seems thousands of million dollars.

00:34:37.601 --> 00:34:39.507
<v Speaker 2>Yeah, it, it's huge.

00:34:39.507 --> 00:34:49.688
<v Speaker 2>Yeah, how do we get people to understand that it is one rung of the ladder at a time type thing, but still have that massive goal around?

00:34:50.068 --> 00:34:56.427
<v Speaker 1>Yeah, the first thing there's two ways to set goals is what I've discovered with certain people.

00:34:56.427 --> 00:35:07.681
<v Speaker 1>When some people set big goals, the fear, the uncertainty, the doubt is so overwhelming it just shuts them down.

00:35:07.681 --> 00:35:14.023
<v Speaker 1>It actually deactivates their motivational center and for other people, it actually excites them.

00:35:14.023 --> 00:35:23.001
<v Speaker 1>So for one person, it might activate dopamine and the anticipatory reward, neurochemical dopamine, and they're like let's figure this out.

00:35:23.001 --> 00:35:27.177
<v Speaker 1>For other people, they are frozen or they sabotage.

00:35:27.177 --> 00:35:33.356
<v Speaker 1>So whenever I work with anybody on setting goals, I also teach them emotional management.

00:35:33.356 --> 00:35:34.478
<v Speaker 1>Why?

00:35:34.478 --> 00:35:39.547
<v Speaker 1>Well, by the very way the brain works, is the brain needs what?

00:35:39.547 --> 00:35:41.976
<v Speaker 1>Give me the specifics of what you want to achieve?

00:35:41.976 --> 00:35:43.179
<v Speaker 1>Great, I'm going to write that down.

00:35:43.179 --> 00:35:43.838
<v Speaker 1>When do you want to achieve it?

00:35:43.838 --> 00:35:44.539
<v Speaker 1>Great, I'm going to write that down.

00:35:44.539 --> 00:35:46.001
<v Speaker 1>When do you want to achieve it?

00:35:46.001 --> 00:35:47.282
<v Speaker 1>Great, I'm going to write that down.

00:35:47.282 --> 00:35:49.445
<v Speaker 1>How are you going to achieve it?

00:35:49.445 --> 00:35:51.889
<v Speaker 1>The brain wants to know how.

00:35:51.889 --> 00:35:57.795
<v Speaker 1>Because in the absence of well, how, like?

00:35:57.795 --> 00:35:59.844
<v Speaker 1>What action steps are you going to take today, this week, this month?

00:35:59.844 --> 00:36:01.431
<v Speaker 1>In the absence of how, the brain says I have doubt.

00:36:01.431 --> 00:36:04.762
<v Speaker 1>And when a brain is in doubt, it activates stress.

00:36:04.762 --> 00:36:05.204
<v Speaker 1>I have doubt.

00:36:05.204 --> 00:36:06.849
<v Speaker 1>And when a brain is in doubt, it activates stress.

00:36:06.849 --> 00:36:12.376
<v Speaker 1>When we're in stress we might activate fear.

00:36:12.376 --> 00:36:14.440
<v Speaker 1>Now, the stress circuit, fear circuit, doubt circuit, is directly connected to the behavioral circuit.

00:36:14.440 --> 00:36:29.164
<v Speaker 1>So when we're in doubt, fear, anxiety, stress, worry the motivational circuit and behavior circuit actually shuts down and the average person doesn't know how do I deactivate that and activate the motive for action, the motivational circuit.

00:36:29.164 --> 00:36:32.445
<v Speaker 1>So what shuts them down is not that they can't.

00:36:32.445 --> 00:36:44.264
<v Speaker 1>What shuts them down is they don't have the skill to manage the energy in motion, emotion called fear or doubt, or stress or worry or anxiety.

00:36:44.264 --> 00:36:49.862
<v Speaker 1>So now, when we help people set big goals, if you want to set big goals, I'm good with it.

00:36:49.862 --> 00:37:02.898
<v Speaker 1>But understand something If you don't have all the pieces of what you're going to achieve, when you're going to achieve it, by how you're going to achieve it, who's going to help you, et cetera, then your brain by default will go into a doubtful state.

00:37:02.898 --> 00:37:03.519
<v Speaker 1>Got it?

00:37:03.519 --> 00:37:12.304
<v Speaker 1>So now, when you are in a doubtful state, what techniques will you use to get out of doubt and into certainty?

00:37:12.304 --> 00:37:18.123
<v Speaker 1>Now, it's a skill set issue, not a goal setting issue.

00:37:18.123 --> 00:37:20.702
<v Speaker 1>So that's how we do it.

00:37:20.702 --> 00:37:30.559
<v Speaker 1>So if you find that setting a billion dollar goal scares you and immobilizes you, freezes you, or you're just, you're frozen, you're sabotaging.

00:37:30.559 --> 00:37:35.023
<v Speaker 1>Lower the goal, lower the goal so that there's enough fear, just enough.

00:37:35.684 --> 00:37:46.331
<v Speaker 1>What most people don't understand is, obviously we have neurochemicals cortisol, epinephrine, norepinephrine, dopamine, serotonin, oxytocin all of these neurochemicals, and there are no different spices.

00:37:46.331 --> 00:37:48.960
<v Speaker 1>So you want spicy?

00:37:48.960 --> 00:37:55.385
<v Speaker 1>You'd never put cinnamon in certain things and you'd never put ginger in certain things.

00:37:55.385 --> 00:38:10.226
<v Speaker 1>Well, the perfect cocktail for goal achievement is a little bit of stress, a little bit of that extra power like little rocket booster fuel, with a little bit of dopamine, serotonin and oxytocin.

00:38:10.226 --> 00:38:14.206
<v Speaker 1>So in the right combination of I don't know exactly how to do it.

00:38:14.206 --> 00:38:19.583
<v Speaker 1>It kind of scares me, it kind of excites me, okay, but the reward is the payoff that I want.

00:38:19.583 --> 00:38:22.684
<v Speaker 1>We want to actually get a really good combination of that.

00:38:22.684 --> 00:38:24.719
<v Speaker 1>And what combination is?

00:38:24.719 --> 00:38:27.427
<v Speaker 1>Great for you, may be terrible for me.

00:38:27.427 --> 00:38:36.606
<v Speaker 1>You might like a little bit more of that amped up feeling yeah, and other people go oh, no, no, no, I have to be totally relaxed because I can't function if I'm not.

00:38:36.606 --> 00:38:38.681
<v Speaker 1>So each person is different.

00:38:38.775 --> 00:38:53.996
<v Speaker 1>I always give people two options in setting goals Set a goal that you don't know exactly how to achieve, but you can see yourself doing it with a little bit of effort and you see that there's a light at the end of that tunnel.

00:38:53.996 --> 00:38:57.083
<v Speaker 1>So you're a little scared, but you can see that there's okay.

00:38:57.083 --> 00:39:16.001
<v Speaker 1>I can see myself there, and there's other people like me that I said give me a big, hairy, audacious goal that I have either no idea how to achieve, but because I've instilled the belief that, no matter what it is, I could figure it out or I could find somebody that has figured it out, somebody that can help me.

00:39:16.001 --> 00:39:29.945
<v Speaker 1>I base my goal setting, my vision, based on what I know I can find and find a way to, and so I'm good setting big goals and then reverse engineering how to get there.

00:39:29.945 --> 00:39:35.704
<v Speaker 1>If you think about going to Mars, at one point it was like, are you crazy?

00:39:35.704 --> 00:39:47.168
<v Speaker 1>And now people are thinking of colonizing it right, elon Musk and a few others and so for some that's impossible and for others it's.

00:39:47.168 --> 00:39:49.157
<v Speaker 1>I'm possible and I can do this.

00:39:49.157 --> 00:39:50.880
<v Speaker 1>So know yourself.

00:39:51.742 --> 00:40:04.369
<v Speaker 1>But if you're new to goal setting and goal achieving, start off with what I call is a goal that'll stretch you, to build your self-confidence.

00:40:04.369 --> 00:40:14.086
<v Speaker 1>Start off with a goal that you are committed to finishing, and this is where you know a lot of people make the mistake of starting stuff.

00:40:14.086 --> 00:40:16.903
<v Speaker 1>I prefer to teach people how to finish stuff.

00:40:16.903 --> 00:40:29.039
<v Speaker 1>So reduce it to the ridiculously small so you can develop the belief that I finish what I start, unless I choose to opt out right, and most people don't finish what they start.

00:40:29.039 --> 00:40:34.195
<v Speaker 1>So we're going to come back to some of the stuff we talked about earlier.

00:40:34.195 --> 00:40:38.144
<v Speaker 1>Are you interested or committed to the outcome?

00:40:38.144 --> 00:40:39.847
<v Speaker 1>We're going to start off as that basis.

00:40:39.847 --> 00:40:46.748
<v Speaker 1>Whenever I set goals today, I always ask myself that question John, you've got this great idea, but are you?

00:40:47.416 --> 00:40:47.836
<v Speaker 1>committed.

00:40:47.836 --> 00:40:58.882
<v Speaker 1>I know what it takes, you know what it takes, and if I'm not prepared to do the work to change, I don't even start.

00:40:59.061 --> 00:41:21.208
<v Speaker 1>I was like nope, take that off there and not even worth stopping if you're not committed, but you're better off setting a small goal and achieving it, and then setting another goal and achieving it, and say, another goal and achieving it, then failing at three of them, because now you've developed an identity of a starter, not a finisher, and I'm more concerned with the identity and the belief of being a finisher.

00:41:22.155 --> 00:41:25.905
<v Speaker 2>You've coached a whole bunch of people for many, many years.

00:41:25.905 --> 00:41:26.987
<v Speaker 2>You've done it yourself.

00:41:26.987 --> 00:41:34.728
<v Speaker 2>What is the difference between a business that grows and a business that scales?

00:41:35.594 --> 00:41:48.788
<v Speaker 1>Well, systems and processes for leverage by far, but first and foremost, every business should have a really good product or service you should start off with it's like a chef wants to start off with great ingredients.

00:41:48.788 --> 00:41:52.800
<v Speaker 1>And then people right, a business people.

00:41:52.800 --> 00:41:56.945
<v Speaker 1>When you and I talked, you've got people that have been with you for a long time.

00:41:56.945 --> 00:42:08.775
<v Speaker 1>Yeah, so hiring, managing, incentivizing really, really good people and then upgrading their knowledge and skills so they're consistently growing.

00:42:08.775 --> 00:42:20.244
<v Speaker 1>And then how can you create leverage points through processes, systems, tools, so that you empower them and create more leveraging opportunities?

00:42:20.244 --> 00:42:28.661
<v Speaker 1>And so those, I think, if you can get those systems in place and there's obviously a variety of different systems in every business.

00:42:30.344 --> 00:42:41.659
<v Speaker 1>But everything starts off for me with what's the vision, what's the goals, what are the strategies, what are the tactics, what are the timelines, what are the tools, what are the resources, who are the people?

00:42:41.659 --> 00:42:42.922
<v Speaker 1>Who are the people?

00:42:42.922 --> 00:42:43.746
<v Speaker 1>Yeah, right.

00:42:43.746 --> 00:42:45.476
<v Speaker 1>And then empower them.

00:42:45.476 --> 00:42:50.907
<v Speaker 1>And in business I have a guide me, show me, teach me, encourage me, let me go.

00:42:50.907 --> 00:42:54.804
<v Speaker 1>Got it so kind of like that's my philosophy with my team.

00:42:55.514 --> 00:43:04.644
<v Speaker 2>So we've seen the apps for workout apps the 90-day workout, the 30-day playing challenge.

00:43:04.644 --> 00:43:10.731
<v Speaker 2>How did you come up with an idea for an app for training the brain, the Innercise app?

00:43:10.954 --> 00:43:19.949
<v Speaker 1>So when I used to teach whether it was entrepreneurs or anybody else, whether it's to grow your business or make more money I would help them with their strategies.

00:43:19.949 --> 00:43:20.789
<v Speaker 1>Here's what you need to do.

00:43:20.789 --> 00:43:25.106
<v Speaker 1>And then let's say we talked a week later or a month later hey, how's it going?

00:43:26.101 --> 00:43:32.407
<v Speaker 1>Oh, I'm so busy have a bad time, yeah what, what you were so motivated you wanted to do it.

00:43:32.407 --> 00:43:33.717
<v Speaker 1>I said like what's holding you back?

00:43:33.717 --> 00:43:39.739
<v Speaker 1>So the first part is, I discovered there were really only four things that hold anybody back from anything.

00:43:39.739 --> 00:43:42.728
<v Speaker 1>Number one is limiting beliefs.

00:43:42.728 --> 00:43:45.297
<v Speaker 1>Number two is fear, and there's 50 different types of fear.

00:43:45.297 --> 00:43:47.585
<v Speaker 1>Number three is their self-image or identity.

00:43:47.585 --> 00:43:49.422
<v Speaker 1>Number four is they lack the knowledge and skills.

00:43:49.422 --> 00:43:53.864
<v Speaker 1>Fear, by the way, happens to be an emotion.

00:43:53.864 --> 00:44:29.630
<v Speaker 1>There's five other core emotions and so when I created these inner sizes for me and for my kids and for my friends, I then created some for some of my clients and I would have for example, I've worked with professional athletes, ceos I would create these customized inner sizes using seven, eight, nine, 10 different methods to activate the subconscious patterns and reinforce them, and they would pay me $25,000 for one or two inner sizes customized for them, like writing a song for them.

00:44:30.697 --> 00:44:41.835
<v Speaker 1>And then I created some programs for money and fear and procrastination and weight loss and business and, in addition to helping people with the strategies of what to do, I gave them these inner sizes.

00:44:41.835 --> 00:44:43.960
<v Speaker 1>I said, listen, inner size number one for one week.

00:44:43.960 --> 00:44:45.322
<v Speaker 1>Inner size number two for one week.

00:44:45.322 --> 00:44:46.103
<v Speaker 1>Inner size number three.

00:44:46.103 --> 00:44:50.597
<v Speaker 1>I created these nine, 10, 12 inner sizes and people would like.

00:44:50.597 --> 00:44:57.182
<v Speaker 1>I don't know what's happening to me, but I have more confidence, more certainty, I feel unstoppable, I'm taking action.

00:44:57.202 --> 00:45:04.521
<v Speaker 1>What I did before, I'm not sabotaging anymore and my programs were $1,500, $5,000, $10,000.

00:45:04.521 --> 00:45:23.811
<v Speaker 1>And I've been able to help 30,000 clients a year with the programs I've custom made for those topics and I have this goal of how do I take the work that I do and reach millions of people that maybe can't afford $5,000 or $10,000?

00:45:23.811 --> 00:45:23.811
<v Speaker 1>.

00:45:23.811 --> 00:45:25.922
<v Speaker 1>So, thank you, covid.

00:45:25.922 --> 00:45:28.081
<v Speaker 1>I had a lot of time on my hands.

00:45:28.081 --> 00:45:40.063
<v Speaker 1>I wrote 500 plus inner sizes for health and wealth and sales and leadership and business success and financial success and wealth mindset.

00:45:40.063 --> 00:45:46.423
<v Speaker 1>I wrote 500 different inner sizes, 10 to 20 minutes long, and then a whole bunch of video trainings as well.

00:45:46.423 --> 00:45:52.675
<v Speaker 1>I said, well, what if I created an app that people could get access to it and everybody in the world can afford it?

00:45:52.675 --> 00:46:02.320
<v Speaker 1>And so I created the app and had lowered the price to ridiculously low investment per month or per year.

00:46:03.563 --> 00:46:03.784
<v Speaker 2>John.

00:46:03.784 --> 00:46:10.842
<v Speaker 2>Final question Best advice you ever got on success or the best quote you ever read or heard on the subject of success?

00:46:12.175 --> 00:46:14.284
<v Speaker 1>Oh, there's so many, a couple of them.

00:46:14.284 --> 00:46:18.380
<v Speaker 1>So number one is you will never outperform your hidden self image of yourself.

00:46:19.925 --> 00:46:22.623
<v Speaker 2>Got it Lots to think about there.

00:46:22.643 --> 00:46:27.603
<v Speaker 1>Tony, You'll never outperform what you really truly believe you deserve and are worthy of.

00:46:27.603 --> 00:46:28.746
<v Speaker 1>So that's number one.

00:46:28.746 --> 00:46:35.367
<v Speaker 1>And if you do achieve more, you'll self-sabotage and have imposter syndrome rule your life.

00:46:35.367 --> 00:46:54.132
<v Speaker 1>Another one was you have to and this is along the same line you have to develop the identity, the character traits, the beliefs, the identity that matches your vision and destiny.

00:46:54.132 --> 00:47:10.050
<v Speaker 1>And so when we think about what is identity, it's the different pieces of my self-worth, self-esteem, my beliefs, my habits, my character and my standards.

00:47:10.050 --> 00:47:16.788
<v Speaker 1>So if I have low standards, I perform at the level of my standards.

00:47:16.788 --> 00:47:20.425
<v Speaker 1>If I have high standards, I perform at the level of my high standards.

00:47:20.425 --> 00:47:35.224
<v Speaker 1>And we're not taught a lot about standards when we're kids and we're not old enough when we're formulating these ideas of what are your standards 7-year-old, 10-year-old, 15-year-old it's only when we start getting a few bloody noses.

00:47:37.657 --> 00:47:51.884
<v Speaker 1>One of the things I love about competitive whether it's sports or spelling, or knitting or Rubik's Cube is it challenges you to get better, and school can challenge you to get better as well.

00:47:51.884 --> 00:47:56.726
<v Speaker 1>So in every area of your life there's a choice to make.

00:47:56.726 --> 00:47:58.682
<v Speaker 1>What level do I want to play at?

00:47:58.682 --> 00:48:00.983
<v Speaker 1>What is the level of my standards?

00:48:00.983 --> 00:48:02.722
<v Speaker 1>Is it kindergarten level?

00:48:02.722 --> 00:48:04.882
<v Speaker 1>Just play around, have fun in the sandbox.

00:48:04.882 --> 00:48:06.460
<v Speaker 1>Is it grade school level?

00:48:06.460 --> 00:48:10.164
<v Speaker 1>I think I could compete a little bit and see if I can do better than the other kids, but have fun.

00:48:10.695 --> 00:48:15.503
<v Speaker 1>High school level, university level, pro level In the pro level, there's the pro level.

00:48:15.503 --> 00:48:19.144
<v Speaker 1>Within the pro level, then there's the all-star team, there's the Hall of Fame Like what?

00:48:19.144 --> 00:48:30.438
<v Speaker 1>And if you have the skill to get there, skill to get there, I always ask.

00:48:30.438 --> 00:48:39.039
<v Speaker 1>I've heard so many different ways of raise your standards to match what you want to achieve, and so I'm always asking what are the beliefs that I need to have in order to achieve this thing?

00:48:39.039 --> 00:48:44.715
<v Speaker 1>What skill or knowledge do I need to have to achieve this thing?

00:48:44.715 --> 00:48:48.186
<v Speaker 1>Or who do I need on my team that has the knowledge or skills?

00:48:48.186 --> 00:48:54.764
<v Speaker 1>What do I have to start, what do I have to stop and what habits must I create?

00:48:54.764 --> 00:49:02.768
<v Speaker 1>And the reason for the habits and this is I'm going off on the answer is the habits control 95% of your day.

00:49:02.768 --> 00:49:05.541
<v Speaker 1>So what is a habit, right?

00:49:05.541 --> 00:49:07.166
<v Speaker 1>So what is a habit right?

00:49:07.166 --> 00:49:08.150
<v Speaker 1>So what is a habit?

00:49:08.150 --> 00:49:17.498
<v Speaker 1>Nothing more than a set of automatic processes that coalesce together, and that's the way it is.

00:49:17.639 --> 00:49:18.340
<v Speaker 2>That's the way it is.

00:49:18.340 --> 00:49:21.146
<v Speaker 2>Big success it's coming your way, John Asraff.

00:49:21.146 --> 00:49:24.646
<v Speaker 2>Follow like, share, study, read, do all the things.

00:49:24.646 --> 00:49:27.523
<v Speaker 2>We'll be back next week with more of your success.

00:49:29.195 --> 00:49:34.827
<v Speaker 4>You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars.

00:49:34.827 --> 00:49:44.389
<v Speaker 4>To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugarscom.