She Left Everything to Build This—Now It's Impacting All of Europe

In this episode of Going Public with Ross Mandell, Ross interviews Dawn Evans, a serial entrepreneur, international speaker, published author, and the CEO and founder of Ajuda Training Services, a multi-award-winning vocational training and mental health education company based in Cardiff, South Wales. Dawn shares insights from her journey building a purpose-driven business that has impacted tens of thousands of learners and professionals across the UK and Europe.  Dawn walks Ross through the evolution of Ajuda from its early beginnings into a thriving training organisation that delivers accredited courses, supports community initiatives, and inspires individuals to unlock their potential. She discusses her philosophy on leadership, business development, and the importance of creating training programmes that make a real difference in people’s lives. Listeners also hear about Dawn’s passion for mental health advocacy, mentoring young entrepreneurs, and her work empowering others through education and personal development.  🔑 Episode Highlights & Takeaways * Dawn Evans’s professional background and entrepreneurial journey * Founding and scaling Ajuda Training Services into a multi-award-winning organisation * How accredited vocational training and mental health education can transform careers * Dawn’s approach to leadership, mentorship, and coaching * The role of passion, purpose, and perseverance in business success * Inspiring others — from young entrepreneurs to experienced professionals * Stories of impact: community engagement, training programmes, and educational outreach  🎧 Who This Episode Is For This conversation delivers valuable insight for: * Small business owners and entrepreneurs * Professionals in training, coaching, and education * Anyone focused on personal growth, leadership, or mentoring * Individuals passionate about mental health advocacy and community development 📌 Why This Matters Dawn’s story is a powerful example of what happens when leadership, vision, and dedication converge. From early ambitions in education to leading a company that champions lifelong learning and well-being, this episode unpacks not just business growth strategies — but the human impact behind training, mentoring, and empowering others. 🔗 LINKS & RESOURCES Get Intro To The Stock Market https://www.skool.com/going-public-with-ross-mandell-7131 Follow Ross Mandell https://www.instagram.com/rossmandell/ Follow Dawn https://www.linkedin.com/in/ajudadawn/