Going Global with Mike Morroni — LATAM, UAE, Tariffs, Nearshoring & How to Expand

Grab your cafecito ☕️—today we’re talking global expansion with Mike from H&Co, who leads their Global Expansion team. From when it makes sense to go international to how tariffs and nearshoring are reshaping strategy, Mike breaks down the real-world playbook for entering LATAM (Mexico, Brazil, Colombia, Chile), UAE/Saudi, Europe, Canada, and more. We also get into culture, careers, and some elite sports-travel stories (World Cup, Wimbledon, El Clásico).

What you’ll learn

How to know if your company is ready to expand (it’s about opportunity, not just revenue)

Tariffs & counter-tariffs made simple—and why nearshoring to Mexico/Colombia is booming

Entity setup, tax/accounting/HR/payroll, ERP considerations, and compliance (end-to-end roadmap)

Picking your first country: market demand, treaties, ops complexity, and cost

Culture & execution: why great products still fail without local adaptation

Career path into international business (skills that actually matter)

Chapters
0:00 Intro & why H&Co partners with Cafecito y Croquetas
1:15 Mike’s path: Spain → London → Miami & 100+ countries
4:00 Why companies expand globally (demand, costs, M&A)
6:45 Are you “big enough” to go international?
8:10 What H&Co handles: entity, tax, HR/payroll, compliance, ERPs
10:30 Picking markets: Mexico, Brazil, Colombia, Chile, UAE, Saudi, EU, Canada
13:55 Tariffs explained & the rise of nearshoring
18:20 Realities vs. politics: how smart operators adapt
21:10 Culture, timelines, and choosing the right structure
24:40 Testing demand with digital marketing before you land
27:30 Living/working in Spain, UK, Switzerland—business culture lessons
31:20 Sports stories: World Cup semis/final, El Clásico, rugby/cricket
35:40 Career advice for breaking into global expansion
37:00 Wrap

Who this episode is for
Founders, COOs, CFOs, and marketers exploring international growth, cost optimization, and compliance-ready market entry.

Connect
Guest: Mike — H&Co (Global Expansion)
Host: Stay Tranquilo Network | Cafecito y Croquetas

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