Achieve Your Dreams: Turn Your Goals Into Reality With Allan Pease
In this episode of the Big Success Podcast, Professor Allan Pease, shares his formula for success. He explains why defining what you want—rather than focusing on how to achieve it—is the key to unlocking opportunities. Pease dives into the science behind goal-setting, the role of the brain’s Reticular Activating System (RAS) in filtering success, and why billionaires commit their plans to writing. He also reveals the secret to influence, charisma, and mastering communication for business and personal growth.
About Prof. Allan Pease:
Professor Allan Pease is a globally recognized expert on body language, human communication, and influence. With over 50 years of experience, he has authored multiple bestsellers, selling more than 33 million copies worldwide. Known as Mr. Body Language, Pease has helped leaders, entrepreneurs, and professionals master the art of persuasion and personal success. His work blends science with practical techniques, making him one of the most sought-after speakers and trainers in the world.
Learn more: https://www.peaseinternational.com/
Watch the full episode here: https://youtu.be/lb5qSCKAHRM?si=MdwAAHBVc9e_tlo8
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook
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WEBVTT 00:00:00.040 --> 00:00:00.882 <v Speaker 1>But how will you do that? 00:00:00.882 --> 00:00:04.631 <v Speaker 1>I don't know, but that's what I'm going to do. 00:00:04.631 --> 00:00:07.889 <v Speaker 1>You know they keep asking you don't tell them anymore. 00:00:08.240 --> 00:00:09.666 <v Speaker 2>Alan was Mr Body Language. 00:00:09.666 --> 00:00:14.211 <v Speaker 2>The guy sold more than 33 million copies of his books around the world. 00:00:14.480 --> 00:00:16.446 <v Speaker 1>If people buy you, they buy you. 00:00:16.446 --> 00:00:18.611 <v Speaker 1>There's a good chance they'll buy whatever goes with you. 00:00:18.611 --> 00:00:23.111 <v Speaker 1>Having those sort of skills makes you become a charismatic type of person. 00:00:23.460 --> 00:00:26.190 <v Speaker 2>This is someone who's been doing it for 50 years. 00:00:26.480 --> 00:00:31.192 <v Speaker 1>The first thing in achieving any goal is to decide that's what you will do. 00:00:31.620 --> 00:00:33.393 <v Speaker 2>How do you define success, Alan? 00:00:33.393 --> 00:00:34.625 <v Speaker 2>What's your definition of it? 00:00:34.700 --> 00:00:41.786 <v Speaker 1>The key to success for me is to enjoy the journey that is every day, to enjoy what it is you're doing and the goal is not that important. 00:00:41.786 --> 00:00:46.790 <v Speaker 1>When you actually get there and you would have experienced this it's like an 80 climax in some ways. 00:00:47.200 --> 00:00:50.530 <v Speaker 2>What is the Alan Pease formula for success? 00:00:50.579 --> 00:00:58.530 <v Speaker 1>Well, look the hardest thing for any person trying to answer that question, and for all of us I guess, is deciding what it is you really want to have, be or become. 00:00:58.530 --> 00:01:01.088 <v Speaker 1>And a lot of people don't do that. 00:01:01.088 --> 00:01:02.746 <v Speaker 1>They start with that. 00:01:02.746 --> 00:01:04.203 <v Speaker 1>Well, how would I have a business? 00:01:04.203 --> 00:01:05.846 <v Speaker 1>How would I create my own life? 00:01:05.846 --> 00:01:07.549 <v Speaker 1>How could I become a welfare? 00:01:07.549 --> 00:01:09.091 <v Speaker 1>Could I become whatever you want to become? 00:01:09.091 --> 00:01:15.438 <v Speaker 1>They start with the how, and what we know is, if you start with the how, it's not going to work because you don't know how. 00:01:15.438 --> 00:01:22.712 <v Speaker 1>If you start with the what, what I will have, what I will do, what I'll become Remember when you start with the white, you don't know how. 00:01:22.733 --> 00:01:26.454 <v Speaker 1>And that's part of the excitement, part of the part of the terror too. 00:01:26.454 --> 00:01:29.137 <v Speaker 1>If goals don't scare you, they're not big enough, it's that simple. 00:01:29.137 --> 00:01:32.158 <v Speaker 1>So they're going to be right out of reach, but you're not out of sight, so you can't see them. 00:01:32.158 --> 00:01:35.649 <v Speaker 1>Well, first, goals they have to make you nervous, they have to scare you. 00:01:35.649 --> 00:01:38.402 <v Speaker 1>They don't scare you, it's just a cruise, it's not worth it. 00:01:38.402 --> 00:01:39.463 <v Speaker 1>So they've got to be big enough. 00:01:39.463 --> 00:01:42.087 <v Speaker 1>You go oh, holy hell, how am I going to do this? 00:01:42.087 --> 00:01:44.570 <v Speaker 1>And they've got to be big enough to frighten you. 00:01:44.570 --> 00:01:47.656 <v Speaker 1>They've got to be out of reach, but not out of sight. 00:01:47.760 --> 00:01:53.030 <v Speaker 1>If they're over the horizon, well, you lose motivation, because people are motivated by the idea of the end goal. 00:01:53.030 --> 00:01:58.509 <v Speaker 1>So when you set a clear goal somewhere on the horizon, that's what motivates you to overcome obstacles as you go along. 00:01:58.509 --> 00:01:59.572 <v Speaker 1>Because there are obstacles. 00:01:59.572 --> 00:02:08.407 <v Speaker 1>People think that you might hit a few bumps as you're going along, but they're a hell of a pits and they're highs and they're lows, and you get bashed around and competitors come after you. 00:02:08.407 --> 00:02:09.330 <v Speaker 1>That's a normal part of it. 00:02:09.330 --> 00:02:14.091 <v Speaker 1>Once you come across those obstacles, you learn how to jump over them, jump around or kick them out of the way. 00:02:14.091 --> 00:02:14.772 <v Speaker 1>They don't bother you. 00:02:14.772 --> 00:02:21.770 <v Speaker 1>But if you don't have a clear goal, you'll be motivated by what happens next, and most of what happens next in any goal planning. 00:02:21.770 --> 00:02:23.652 <v Speaker 1>Gold chasing is not going to be positive. 00:02:23.652 --> 00:02:25.135 <v Speaker 1>It's going to be more negative than positive. 00:02:25.259 --> 00:02:26.264 <v Speaker 2>You mentioned three things there. 00:02:26.264 --> 00:02:28.567 <v Speaker 2>Decide what I want to have, be or become. 00:02:28.687 --> 00:02:32.319 <v Speaker 1>Explain that to me Well it's what I call the what Decide what you're going to do. 00:02:32.319 --> 00:02:43.168 <v Speaker 1>So, for example, I decided back in the 70s that I would go to the Soviet Union and set up a training business there and become a famous celebrity, go on TV, write books, the whole bit. 00:02:43.168 --> 00:02:45.756 <v Speaker 1>And I can remember people saying well, how are you going to do that? 00:02:45.756 --> 00:02:47.168 <v Speaker 1>I don't know. 00:02:47.168 --> 00:02:51.848 <v Speaker 1>And this is the point once you decide your what, when people say to you and the skeptics say but how will you do that? 00:02:51.848 --> 00:02:53.673 <v Speaker 1>I don't know. 00:02:53.673 --> 00:02:57.419 <v Speaker 1>But that's what I'm going to do, yeah, but how are you doing that? 00:02:57.419 --> 00:02:58.758 <v Speaker 1>I don't know. 00:02:58.758 --> 00:03:01.920 <v Speaker 1>And Now they keep asking you don't tell them anymore. 00:03:02.520 --> 00:03:06.223 <v Speaker 1>You decide the what without knowing, and that is the scariest part of this. 00:03:06.223 --> 00:03:19.568 <v Speaker 1>Don't think about the how, because the minute you think about the what, the how appears Like if you buy whatever car you drive, the moment you decide to get that car you saw it everywhere Everybody's driving that car, and that's what happens A part of the brain that searches for the how. 00:03:19.568 --> 00:03:21.271 <v Speaker 1>You only have to decide the what. 00:03:21.271 --> 00:03:24.257 <v Speaker 1>What I will have do and become and it's that simple. 00:03:24.336 --> 00:03:32.665 <v Speaker 2>It's not easy, but it's that simple and then the how will appear what you're teaching these days around goal achievement and how that happens. 00:03:32.665 --> 00:03:37.106 <v Speaker 2>Take me through that, because I think it's phenomenal to help people achieve what they want to achieve. 00:03:37.167 --> 00:03:43.218 <v Speaker 1>I wrote a book about this, called the Answer, which was a big seller everywhere, on how the biology works with this. 00:03:43.218 --> 00:03:48.397 <v Speaker 1>What was found was on the back of your brainstem, little parts about the size of a walnut. 00:03:48.397 --> 00:03:50.712 <v Speaker 1>That's called the reticular activating system. 00:03:50.712 --> 00:03:52.793 <v Speaker 1>We've known about it for about 50 or 60 years. 00:03:52.793 --> 00:03:55.454 <v Speaker 1>Most higher animals like a dog and cats got one as well. 00:03:55.454 --> 00:03:58.751 <v Speaker 1>The thing about it is it's a distribution center for information to your brain. 00:03:58.751 --> 00:04:08.730 <v Speaker 1>So everything that you see, hear, taste, feel, everything except smell goes into that reticular activating system. 00:04:08.730 --> 00:04:09.334 <v Speaker 1>We call it the RAS for short. 00:04:09.334 --> 00:04:13.191 <v Speaker 1>R-a-s goes into the RAS and the RAS then distributes it to the brain, based on the part of the brain that deals with it. 00:04:13.251 --> 00:04:15.181 <v Speaker 1>The RAS has got two important things in it. 00:04:15.181 --> 00:04:16.865 <v Speaker 1>It's got a Google search engine. 00:04:16.865 --> 00:04:18.148 <v Speaker 1>You put the what in there. 00:04:18.148 --> 00:04:20.752 <v Speaker 1>The minute you decide that's the what, you'll start seeing. 00:04:20.752 --> 00:04:25.079 <v Speaker 1>These things appear everywhere because the RAZ searches the whole environment to try to find it. 00:04:25.079 --> 00:04:39.153 <v Speaker 1>Where it's been discovered recently is it also just links right into your goals, and that's why, if you decide what you will have do and become your RAZ will search the environment and suddenly you'll start to see people and events and things related to that everywhere. 00:04:39.153 --> 00:04:49.613 <v Speaker 1>If you start with the how how now your brain is searching your own database and you don't know how, because it's only little Decide what it is you're going to do, how it will become, put it into your resume and away it goes. 00:04:49.613 --> 00:04:51.069 <v Speaker 1>That's the interesting thing about it. 00:04:51.069 --> 00:04:55.485 <v Speaker 1>It's that simple, and that's why deciding what is far more important- than how. 00:04:55.665 --> 00:04:58.851 <v Speaker 2>What is the keys to succeeding at influencing others? 00:04:59.312 --> 00:05:02.538 <v Speaker 1>I mean the bottom line is to accept that you're a salesperson. 00:05:02.538 --> 00:05:05.430 <v Speaker 1>If people buy you, they buy you. 00:05:05.430 --> 00:05:09.331 <v Speaker 1>There's a good chance they'll buy whatever goes with you, which is where influence comes from. 00:05:09.331 --> 00:05:13.536 <v Speaker 1>What goes with you is what you've got to say, what you've got to sell or whatever goes with you. 00:05:13.536 --> 00:05:26.791 <v Speaker 1>So selling yourself to somebody, that first critical four minutes is important, but you've got to continue it, which is why having great, positive, open body language and getting people to feel relaxed and comfortable and being able to read how you're going Are they with me? 00:05:26.791 --> 00:05:27.394 <v Speaker 1>Are they against me? 00:05:27.394 --> 00:05:29.052 <v Speaker 1>Are they do they believe me? 00:05:29.052 --> 00:05:30.490 <v Speaker 1>Are they holding back information? 00:05:30.884 --> 00:05:42.932 <v Speaker 1>Having those sorts of skills makes you become a charismatic type of person, and studies with charisma show that around 3% of people in the world appear to be born with the charismatic gene. 00:05:42.932 --> 00:05:44.930 <v Speaker 1>It's not a gene, but it's called the charisma gene. 00:05:44.930 --> 00:05:47.259 <v Speaker 1>Bill Clinton's like that. 00:05:47.259 --> 00:05:54.478 <v Speaker 1>He did a lot of shocking things, but everybody loves the guy and they pay him $100,000 to talk about a luncheon function. 00:05:54.478 --> 00:05:58.379 <v Speaker 1>I mean, you imagine George Bush getting paid to talk about what he did? 00:05:58.379 --> 00:06:01.733 <v Speaker 1>He didn't have the charisma gene and 97% of us don't. 00:06:01.733 --> 00:06:15.404 <v Speaker 1>But the good news about this is you can learn by doing training, by doing courses, by reading books on self-development, you can learn to become charismatic, because if you're not charismatic now, it's only because you've picked up a whole series of non-charismatic behaviors your whole life. 00:06:15.404 --> 00:06:21.314 <v Speaker 1>And once you've identified what they are, you can eliminate those and replace them with positive ones and become influential. 00:06:21.495 --> 00:06:27.932 <v Speaker 2>What's the difference between someone who goes for a million and someone who goes for a billion, someone who goes for good and someone who goes for amazing? 00:06:27.932 --> 00:06:28.535 <v Speaker 2>What's the difference? 00:06:28.535 --> 00:06:28.966 <v Speaker 2>What? 00:06:29.005 --> 00:06:37.918 <v Speaker 1>makes somebody a millionaire versus what makes somebody a billionaire, when they've all got the same amount of time, the same 24 hours in the day and maybe not dissimilar IQs as well. 00:06:37.918 --> 00:06:46.899 <v Speaker 1>And the difference they found was is that with billionaires, what they wanted to do, their goals, were all committed to writing, and that was a really standout difference. 00:06:46.899 --> 00:06:53.091 <v Speaker 1>The millionaires knew what they wanted to do and they were determined and they knew where they're going to go and how they're going to have it. 00:06:53.091 --> 00:07:04.024 <v Speaker 1>The billionaires had a written plan that they would read regularly, and that was the one standout feature between the two that really struck me, and that was the one standout feature between the two that really struck me. 00:07:04.024 --> 00:07:09.858 <v Speaker 1>So that's when I started writing everything out in detail and again, with big goals between a millionaire and a billionaire. 00:07:09.858 --> 00:07:19.151 <v Speaker 1>If it doesn't frighten you, then it's not worth doing it, and that's one of the reasons you should scale up and think big, because it's just as easy to become a billionaire as it is become a millionaire. 00:07:19.151 --> 00:07:21.096 <v Speaker 1>In fact, becoming a millionaire is probably harder. 00:07:21.305 --> 00:07:23.052 <v Speaker 2>And that's the big Success Podcast for today. 00:07:23.052 --> 00:07:30.033 <v Speaker 2>Hopefully, you took a lot of notes, learned a whole bunch and, if you need to go re-listen to it, we dropped a lot of information right there today. 00:07:30.033 --> 00:07:32.413 <v Speaker 2>Big success is what it's all about. 00:07:32.413 --> 00:07:35.045 <v Speaker 2>And, by the way, if you haven't subscribed, hit that subscribe button. 00:07:35.045 --> 00:07:39.156 <v Speaker 2>So you're here with us every single week on the Big Success Podcast. 00:07:39.156 --> 00:07:39.959 <v Speaker 2>I'm Brad Sugars. 00:07:39.959 --> 00:07:40.620 <v Speaker 2>That's BS. 00:07:40.620 --> 00:07:42.646 <v Speaker 2>Big success is what we're shooting for. 00:07:42.646 --> 00:07:45.312 <v Speaker 2>Check the show notes for all the links. 00:07:45.312 --> 00:07:48.127 <v Speaker 2>Make sure you follow through, keep learning, keep coming back. 00:07:48.127 --> 00:07:52.406 <v Speaker 2>Oh, and, by the way, share this with any of your friends who you know are up for success. 00:07:52.406 --> 00:07:55.074 <v Speaker 2>I'll see you next week on the Big Success Podcast. 00:07:56.579 --> 00:08:02.213 <v Speaker 3>You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars. 00:08:02.213 --> 00:08:11.776 <v Speaker 3>To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugarscom.