Is Ferrari's Future in Jeopardy? — Carmudgeon Show Jason Cammisa & Derek of ISSIMI Ep 85
This week the Carmudgeons address the 48 billion market cap prancing horse in the room: do the younger generations actually care about Ferrari?
Cars like the 296 GTB are absolutely gorgeous (and they mark the start of the mid-engine V8 to V6 transition in Maranello), but, if you're sourcing the vehicles from Ferrari themselves, are unable to be compared to any other vehicles that people may want to see them compete with. But, they're also vietato (forbidden) to have instrumented testing done on them as well.
In a world where people love competitions and comparisons, how are audiences (both fans, as well as potential clients) supposed to understand where cars like this stand in the hierarchy of cars? Does it even matter to Ferrari after they sold a record-breaking 13,221 vehicles in 2022? (and that's before the new Purosangue hits showrooms)
As you'd expect, both Jason and Derek have thoughts. Lots of thoughts!
The Carmudgeon Show is part of the Hagerty Podcast Network.
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