Why Did Spotify Hire Joe Rogan?

PDS #124

Apple Podcasts is currently the leader in Podcast player apps, but Spotify is battling its way to the top. Joe Rogan is one of the most controversial podcasters in the world, and Spotify just hired him. In this episode, I share with you my opinion about what this means for Spotify and podcasters, like me. Big podcasters like Joe Rogan bring new listeners to different podcasts, so this deal could decrease the amount of new listeners to podcasts in the same genre. Tune in and learn why this deal could either benefit you or harm you.

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In this episode:

- Why Spotify is trying to buy all big podcasts and what it means for the listeners

- What Apple and other apps will do as a response to this

- Why you need to make sure your podcast is on Spotify and how that will help you

Resources:

Spotify is hiring Joe Rogan, one of the world’s most popular and controversial podcasters

Connect with Luis:

2020-06-01 9 min

Audio File Apple

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