Do Race Cars Sell Road Cars? — The Carmudgeon Show w/ Jason Cammisa & Derek Tam-Scott — Ep 225
Today’s episode aims to answer a simple question: does “win on Sunday, sell on Monday” still apply in today’s automotive world?
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Spurred by guest appearances of Mercedes-Benz CLK DTM and CLK63 AMG Black Series, Jason and Derek explore all angles of the motorsport-to-road car pipeline in this episode. From the NASCAR Camry to the Mercedes-Benz CLK GTR, many race series manufactures feature cars that resemble road car counterparts but end up being entirely different under the skin. Other times, homologation road cars like the E30 BMW M3, Subaru WRX STI, or Mitsubishi Lancer Evolution end up being very similar to what consumers can go buy off the showroom floor.
But at the end of the day, what part of a marque’s motorsports marketing inspires an enthusiast enough to become a consumer of the product? Is racing ever enough?
Find out more on this week’s episode of The Carmudgeon Show.
(P.S - We’ll be taking a couple of weeks off due to scheduling conflicts. See you at the beginning of March!)
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