your fundraising mindset with someone whose been there with Mallory Erickson
Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions
Fundraising is all about mindset. And if you don't believe that, chances are actually that you need to work on your mindset. If you've heard me speak about my fundraising origin story, you’ll know that I have loved fundraising right out of the gate, but I know that that's not the case for everyone. And so today you're going to hear from someone who hated fundraising and learned to love it by focusing on changing the mindset.
Mallory Erickson, CEO & Creator of the Power Partners Formula, joins us in the podcast to discuss how you can change your mindset about fundraising and raise more money for your nonprofit.
Myths that Mallory wants us to walk away from:
- Mindset has nothing to do with fundraising. How we feel and think about fundraising ultimately impacts how we show up and the results that we see. We can overcome the barriers to fundraising success by reframing our mindset and developing new habits.
- Great fundraisers don’t get rejected. Good fundraising is a job that involves regular rejection and it takes a lot of intentional building of resilience to be able to not internalize that rejection or make it about you, or have it relate to your stories about yourself that get in the way and keep you in a paralysis and perfectionist state.
GAIL: four primary types of thoughts that hold you back from successful fundraising
- Gremlin or self-critic is the voice in your head that says “I am not good enough. I am not smart enough. I am not pretty enough. I am not enough” which plagues all of us.
- Assumptions this is the result of our belief that when something has happened before, we believe it's going to happen again. For example, one donor didn't give last year, now we think that they're not going to give this year. But in reality, the data shows the exact opposite.
- Interpretations are the stories that we make up about someone’s behavior that is not based on facts.
- Limiting beliefs are things that society puts on us that restrict our ability to think outside the box. The hundred percent model is a great example of a limiting belief, where we have been trained to think that there’s too much money to overhead. This is simply the limiting belief that we are all continuing to perpetuate, even as fundraisers. However, once you begin to challenge these beliefs, they disappear.
Favourite Quotes from Today’s Episode
“Good fundraising is a job that involves regular rejection and it takes a lot of intentional building of resilience to be able to not internalize that rejection or make it about you, or have it relate to your, um, stories about self, um, that that often sort of get in the way and keep us in a sort of paralysis and perfectionist state. ”
Resources from this Episode
If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.
Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values.
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