Confessions of a Luxury Sale Whisperer (with Madison Avenue Spy)
Part 2 is available to paid subscribers at backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify.
In Part 2, Amy and Lila debate the Saks Fifth Avenue bankruptcy — detailing the brand's fraught relationship with Amazon, the possibility of government intervention, and what it all means for the future of the department store.
On this episode of the Back Row Podcast, Amy talks with Lila Delilah, THE Madison Avenue Spy, about the current unhinged state of luxury retail — from the "Very Important Client" system to how luxury brands deal with all-out frenzies over once-secret sales. They also discuss the Hermès game, brands that have threatened to sue Lila, and more.
CHAPTERS:
0:00 – Introducing Madison Avenue Spy
5:10 – Were there VICs in 2010?
7:00 – How have luxury sales evolved?
13:10 – The lines are getting out of control
15:00 – What are the most legendary sales right now?
16:10 – Will The Row do invitation-only sales?
20:00 – Hermès shoppers are begging for appointments
27:00 – The brands that threatened to sue Madison Avenue Spy
31:10 – The bag-buying experience at Chanel vs. Hermès
34:40 – Reacting to the “Great Reset”
37:45 – Was Hermès ever really a fashion brand?
41:00 – What could break the spell Hermès has on shoppers?
Links & Resources:
Amy Odell - Instagram
Madison Avenue Spy:
This episode was produced by Amy Odell and edited by Joyce Ciesil and Jonathan Voytko.
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