The state of the home industry with Alex Shuford of Rock House Farm
The last time Alex Shuford—CEO of Rock House Farm, the family of brands that includes Century, Hickory Chair and Highland House—was on the podcast, it was 2021, and the industry was riding high on the home boom while grappling with out-of-control lead times. Now, the situation is reversed: Lead times are far better, but demand has cooled.
On this episode of the show, Shuford gives a comprehensive look at the state of the home industry. He speaks with host Dennis Scully about the shifting balance of power between retailers and designers, leadership lessons from the pandemic, and why, despite short-term turbulence, the future is bright.
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