Brand strategy lessons from Disney's customer-centric thinking - Ezequiel Abramzon

"The creative industry has something wrong - we speed up the strategy part to go fast to the creative part to justify the decisions we make later." - Ezequiel Abramzon

In this episode, Ezequiel Abramson shares his remarkable journey from an art student in Argentina to becoming a senior executive at Disney and eventually a strategic brand consultant. 

He discusses his early passion for drawing and graphic design, his 22-year career at Disney where he led digital transformation initiatives, and his experience with burnout that led to a career reset during the pandemic. 

Now based in Madrid, Ezequiel explains his methodical four-month brand strategy process that helps entrepreneurs build lasting businesses by shifting from product-centric to customer-centric thinking.

Key takeaways:

• Ezequiel's artistic foundation began with learning patience through formal art classes in Argentina, which continues to influence his work today.
• During his 22 years at Disney, Ezequiel evolved from a graphic designer to a digital business leader, pioneering many firsts for the company in Latin America.
• Long-term strategic thinking was embedded into Ezequiel's approach at Disney, where executives had to present 5-10 year plans annually.
• After experiencing burnout, Ezequiel made the difficult decision to leave his executive career and reset his professional identity during the pandemic.
• Ezequiel identified that many startups and entrepreneurs lack proper strategic thinking, rushing to execution without adequate foundation.
• His consulting approach takes 4 months of weekly strategic sessions before execution, helping companies build sustainable brands and business practices.
• The most significant shift Ezequiel helps clients make is moving from product-centric to customer-centric thinking, which he calls developing a "brand mindset."

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