How Walmart Is Tapping The Creator Economy To Reshape Its Retail Experience Via Social Commerce

Omni Talk Retail

Live from CommerceNext 2025, Omni Talk’s Chris Walton and Anne Mezzenga sit down with Sarah Henry, Walmart's VP of Content, Influencer, and Commerce, to explore how Walmart is tapping into the creator economy and reshaping the retail experience through social commerce. From the rise of Gen Z shopping behaviors to the role of AI in simplifying creator workflows, Sarah gives an inside look at the Walmart Creator platform, influencer strategy, and the future of shoppable content.

Sarah shares how the retailer is leading in the social commerce space with its Walmart Creator platform, helping creators of all sizes monetize authentically. From Gen Z shopping insights to AI’s role in flattening the funnel, this live CommerceNext interview is full of takeaways for the future of retail.

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#walmartcreator #socialcommerce #retailinnovation #genz #CommerceNext2025 #influencermarketing #omnitalk #retailtrends #creatoreconomy #aiinretail

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Brought to you by GreyOrange.

#walmartcreator #socialcommerce #retailinnovation #genz #CommerceNext2025 #influencermarketing #omnitalk #retailtrends #creatoreconomy #aiinretail

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

2025-06-27 17 min Transcript

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