Trying out Friend, the Viral AI Necklace

Terms of Service with Clare Duffy

Making friends can be hard. So, 23-year-old Avi Schiffmann decided to create his own Friend, a wearable AI device that he says “bottles” the best human relationships he’s had. Friend listens and creates “memories” of everything you say and chats with you via an app. Clare sat down with Avi to discuss why he created the device, his controversial New York City marketing campaign and why he thinks we should embrace a new kind of relationship with AI. 

We’re taking listener questions for upcoming episodes! If you have tech questions or concerns you’d like answered, email us or send us a voice note at CNNTermsOfService@gmail.com.

Terms of Service is a CNN Podcasts and Goat Rodeo production. This episode was produced by Cara Shillenn. At Goat Rodeo, the lead producer is Rebecca Seidel, and the executive producers are Megan Nadolski and Ian Enright. At CNN, Matt Martinez is our Senior Producer and Dan Dzula is our Technical Director. Production support from Sofía Sanchez. Steve Lickteig is the Executive Producer of CNN Audio. Production support from Anna Sturla and Kelly Burns. 

Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Making friends can be hard. So, 23-year-old Avi Schiffmann decided to create his own Friend, a wearable AI device that he says “bottles” the best human relationships he’s had. Friend listens and creates “memories” of everything you say and chats with you via an app. Clare sat down with Avi to discuss why he created the device, his controversial New York City marketing campaign and why he thinks we should embrace a new kind of relationship with AI. 

We’re taking listener questions for upcoming episodes! If you have tech questions or concerns you’d like answered, email us or send us a voice note at CNNTermsOfService@gmail.com.

Terms of Service is a CNN Podcasts and Goat Rodeo production. This episode was produced by Cara Shillenn. At Goat Rodeo, the lead producer is Rebecca Seidel, and the executive producers are Megan Nadolski and Ian Enright. At CNN, Matt Martinez is our Senior Producer and Dan Dzula is our Technical Director. Production support from Sofía Sanchez. Steve Lickteig is the Executive Producer of CNN Audio. Production support from Anna Sturla and Kelly Burns. 

Learn more about your ad choices. Visit podcastchoices.com/adchoices

2025-12-09 23 min
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