62 \\ The Ultimate Guide to Maintaining Your Human Voice in your Content Strategy While Leveraging AI

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Cheyanne: AI is everywhere right
now, and while it's helping

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people create more content
faster, it's also creating a sea

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of sameness. We're losing that
human edge. So today, I want to

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show you how to use AI without
losing your voice, without

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sounding like everyone else, and
without disconnecting from the

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people you actually want to
serve.

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Tired of showing up online,
posting your heart out and still

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hearing crickets. Are you doing
all the right things, but

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wondering why your content isn't
converting? Your DMS are dry and

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your audience isn't buying?
You're not alone, and this

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podcast is exactly for you.
Welcome to Social Media

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Marketing for Small Businesses,
where strategy meets soul and

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connection. Well, that's the
secret sauce. Hi. I'm Cheyenne

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Clayman, a wife, proud mama of
three, former actress and

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fitness trainer turned serial
entrepreneur and online

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relationship expert. Over the
last decade, I've built my own

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brands, helped dozens of others
grow theirs, and discovered one

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powerful truth, connection is
the real currency. If you're a

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service based business or high
ticket brand that wants more

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leads trust and sales from
social media without the burnout

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or fake hype, you're in the
right place. Each week, I'm

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bringing you short, powerful and
packed episodes that feel like a

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coffee date with a best friend
and biz coach all in one. Let's

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turn your followers into clients
and content into connection.

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This is social media marketing
for small businesses, and it's

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about to change how you show up
online. Let's dive in. Boss.

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All right, let me ask you
something. Have you ever read a

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post and thought, Wow, that
sounds polished, but also

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thought something just feels
off. It's technically fine. The

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grammar is correct. The
structure makes sense, but it

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just doesn't land. It doesn't
feel like a person, it doesn't

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feel like a lived experience. It
doesn't feel like someone who

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actually understands the problem
they're talking about, and

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chances are you're starting to
notice that same feeling in your

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own content, because maybe it
wasn't a person who actually

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wrote it because AI is
everywhere right now, and while

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it's helping people create more
content faster, it's also

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creating a sea of sameness,
right? We're losing that human

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edge. So today I want to show
you how to use AI without losing

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your voice, without sounding
like everyone else, and without

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disconnecting from the people
you actually want to serve.

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Let's get to it. So in a world
of AI, where it seems so

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enticing to just let it take
over everything, right, because

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it can be so incredible to
realize how much smoother and

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easier and simpler your life,
especially as a business owner,

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can get when you use AI,
however, when you begin to use

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it, and especially when you use
it to replace you and your voice

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online, it can start to feel
very empty. And here's the thing

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most people won't say out loud,
AI content usually isn't bad. I

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mean, there's been time when
I've gone on AI tools like chat,

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GPT or Claude, and I'm like,
wow, they sound better than me

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at being me, just keeping it
real, right? But often it's just

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a little like, flat, right? It
just lacks edge. It lacks

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specificity, right? Because it
doesn't have your own human

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experiences in it. It doesn't
have your, you know, little

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anecdotal stories. It lacks your
point of view, and that's

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because AI itself doesn't have
lived experience. It doesn't

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know what it feels like to
struggle with this specific

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problem. It doesn't know what
objections your audience are

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quietly holding, or what you
held once held when you were

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experiencing it. And it also
doesn't know what emotional

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moment finally pushes someone to
take action. Ai ultimately pulls

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from averages. Right when you
think about it, it is algorithm

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moments. It's a computer. It's
very logical. We're humans. We

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connect through nuance. So when
business owners let AI lead

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their content, their message may
get smoother, may get more

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polished, may get prettier, but
it's ultimately weaker,

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unfortunately, and that's why
engagement drops, replies slow

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down, and conversations just
stop starting. People are no

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longer connecting with your
content because there's not

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someone to connect to. Okay, so
there's this one mistake that I

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keep seeing people make, and I
totally understand how they get

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there, but this is what I see
people open AI, and they say,

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write me a post about blank,
right? And then the mistake is

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they publish it. No Filter, no
perspective, no ownership, no.

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Reflection of the human behind
the content. That's not content

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creation, that's outsourcing
your humanness, that's

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outsourcing your thinking. And
when you outsource your

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thinking, you lose authority.
And I would even go as far to

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say you lose your humanity. Your
audience doesn't feel you

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anymore. They basically just
feel and see content, and

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content alone doesn't convert.
Now, if you've been listening to

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this podcast for some time, you
know that I talk a lot about a

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human first perspective, right?
Like that would be language that

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would have sounded so weird,
probably even just five years

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ago. But more and more as AI as
artificial intelligence right as

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computers, as technology, takes
over, human first, is going to

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stand out more and more. So
here's a framework I want you to

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remember. You lead AI supports
always. What do you bring? You

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bring the insight, the opinion,
the story, the belief. AI is

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designed to help you, or you're
in control of how AI helps you

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with things like organizing,
tightening things up, expanding

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upon ideas and repurposing
content. For example, instead of

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saying, write a post about say
lead generation, you can say,

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here's what I believe about lead
generation. Here's what my

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clients struggle with. Here's
the mistake I see over and over

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again. Help me organize this
succinctly and clearly, that's

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the difference. That's the
difference between sounding

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robotic and sounding grounded.
AI then becomes your assistant,

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not your replacement. And why?
Why does this matter? Why? Why

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does your voice matter more than
ever before you could think,

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Cheyenne, this is kind of a mute
point. Does someone even care if

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it's me or AI writing it
anymore? Well, because as AI

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content increases, your human
voice, and human voices in

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general are really going to
stand out. It's going to become

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the differentiator. People don't
want more information in the

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beginning, maybe they did. Maybe
when social media first came

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out, information was enough. But
we're now 20 something years

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past all that. People now want
resonance. They want a return to

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humanhood. They want to feel she
is talking to me. He understands

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this stage. Wow, they've walked
this road before, and your voice

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behind all of the content you
produce and you put out there

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builds safety. It's safety that
opens conversations, and

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conversations are what lead to
trust, not content, the trust

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that you build in conversation
leads to sales, and no tool can

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shortcut that. Hey, have you
ever wanted to start a podcast,

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or perhaps you have one, and
you'd like to see it start

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growing? Well, you got to check
out Juliana Barbati and her

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team, they have got you covered,
head to toe. I mean it. They

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handle the entire process,
everything from building episode

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funnels to production and
marketing, so you can just focus

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on reaching your audience and
enjoying what you do. How do I

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know they work for this very
podcast? Go ahead and visit

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Juliana barbati.com and let them
know I sent you. Go ahead and

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check out the show notes below.
I've also put their link there.

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So how does this connect? How
does this connect to

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conversation? Right? If
conversation Cheyenne is, what

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is the tool that ultimately
brings me more business, more

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revenue in my business? How does
that work? Well, here's the key

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connection. Contents job, your
content strategy is not to

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convince people. It's to invite
people, right?

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Invite people to lean in when
your content sounds human, when

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it sounds like you actually
wrote it, people reply to that.

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People may even jump into your
DMS and people ask questions

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when it sounds robotic, people
are just gonna scroll. They're

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gonna consume. They're gonna
disappear. Because you

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disappear, you blend into the
background when you sound like

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everyone else, or you look like
everyone else. I remember when

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it was the thing, maybe, what
1015, years ago, to use filters.

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It was like everyone started
doing it. I remember I used to

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get some trolls on my social
media content when I, heaven

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forbid, did not have an actual,
absolutely, perfectly manicured

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picture of what I was posting.
But if you notice the shift,

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people are leaning away from
that. People don't like over

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manicured things anymore. So the
same thing with your content and

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your post, you want to still
remain human. AI can help you

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show up consistently, but
conversation is where conversion

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happens. And how do I know?
Because truly, the art of

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conversation and the God given
gift of speaking and

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communicating has been doing
this since the dawn of time,

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right? And if your content. But
online doesn't feel like you.

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People just won't feel
comfortable starting that

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conversation with you. It's
almost like think about when you

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maybe have met someone, whether
it be a friend or romantic

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partner in life, and when you
first met them, you had great

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connection, great conversation.
It just flowed. And then think

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of a time when maybe it just
sounded not so much like them.

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They started sounding like
someone else. I know this often

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happens to especially us girls
in middle school. It's like you

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go from elementary school and
you've had this BFF for years,

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and then all sudden, you go to
middle school and this friend

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changes, and she starts to sound
differently. She starts to act

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differently. And what's going
on? Well, chances are, she's

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made new and different friends,
and she's starting to act like

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the people she's around, right?
And so that's a big red flag

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when you can see someone's not
being authentic and true to

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themselves. And that's the same
thing that AI can do to your

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content and to your brand, and
ultimately, it's going to leave

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people feeling uncomfortable,
right? So conversations are the

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thing that converts. It converts
relationships in real life, and

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it converts relationships
online, and this is exactly what

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we go deep, really deep on
inside my brand new signature

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course, conversations that
convert because great content

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isn't about sounding smart. It's
about creating trust inside this

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course, I teach you so many
things, things I've lived out

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and things I've taught to my own
clients. I teach you how to turn

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your ideas into conversation
starting content. I teach you

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how to keep your voice while
scaling your output, and I teach

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you how to move from content to
direct message to client,

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naturally and seamlessly. AI can
support your workflow. I

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actually hope you use it to do
so. But conversation is the

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system, and you can join
conversations that convert using

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the link in the show notes
below. All right, here we go.

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We're landing the plane, right?
If AI has made you, you know

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feel like you need to be faster,
louder or different. I want you

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to hear this. You don't need to
sound like a machine. You need

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to sound like yourself and
clearly with clarity. So move

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forward in your small business
and use the AI tools wisely, but

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make sure you lead with humanity
and let connection do the heavy

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lifting. Thank you for joining
me on social media marketing for

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small businesses. I will see you
in the next episode. All right,

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my friend, that's it for today.
But let me leave you with this.

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If your contents not converting,
it's not your fault. Chances are

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you've been taught to prioritize
the algorithm instead of the

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actual humans reading your words
and that. That ends right here.

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Go ahead and grab my free guide.
Five quiet reasons your content

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isn't converting and what to do
instead. It's packed with real

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talk, practical shifts and
quick, immediate wins. Link is

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in the show notes below. And if
you're ready to stop guessing

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and start connecting with ideal
clients who actually buy from

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you, book a free connection call
with our team at Juliana

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Connect. We don't do content. We
do connection that converts

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because at the end of the day,
it's not about going viral, it's

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about being valuable. Thanks for
hanging out with me again. I'm

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Cheyenne Clayman and I'll see
you on next week's episode. See

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you later. Boss. You.