23 \\ Facing Small Business Social Media Burnout? Discover 7 Ways to Simplify Content Scheduling with these Social Media Tools

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Unknown: Consistency is key for
really, any type of success, but

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especially for success on social
media. But that doesn't mean

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that you have to be online. 24/7
nowadays, there are so many

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geniuses out there putting their
heads together, and they're

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creating amazing scheduling
tools that allow us to plan our

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posts in advance and free up our
time.

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Welcome to Social Media for
small businesses. Are you ready

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to turn social media into a
powerful marketing funnel that

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drives growth, connects
authentically with your audience

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and boosts sales? I'm Cheyenne
Clayman, social media strategist

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and agency owner here to help
you transform your social media

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into a tool for measurable
results. Each episode, you'll

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get actionable strategies, real
life examples and proven

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techniques to grow your brand
and make an impact. So grab a

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notebook and pen. It's time to
make social media work for you.

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Managing social media can feel
like a full time job, especially

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when you're trying to post
consistently, engage with your

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audience and track your results.
But here's the good news, you

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don't have to do it all
manually. Can we get a

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hallelujah? There are amazing
tools that can help you save

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hours every week while keeping
your social media strategy on

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point. In this episode, I'll
break down the best free and

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paid tools for scheduling,
content creation, engagement and

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analytics so you can spend less
time managing your social and

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more time actually working in
and on your business. And be

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sure to stick around, because
I'm sharing two of our go to

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tools at our agency, Sprout
Social and Trello, both of which

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we swear by for staying
organized and maximizing

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efficiency. Plus, we've got an
affiliate link for you in the

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show notes, if you want to check
them out. By the way, before we

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jump into today's episode, I've
got a quick and exciting update

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to share. If you've been here
for a while, you might remember

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us as claiming social media, but
as our business has grown and

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evolved, so has our vision. So
and with that, we're officially

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reintroducing ourselves as
kuliana Connect. This rebrand

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for us is more than just a new
name. It's a reflection of what

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we truly value, showing up with
intention, building real

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relationships online and
honoring the kuliana, which is

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the Hawaiian value of
responsibility, and that

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responsibility is what we feel
to serve our clients with heart

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integrity and purpose. So what
can you expect now? Well,

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honestly, more of what you
already love for me here at

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Social Media Marketing for Small
Businesses, we're still helping

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service based pros grow their
business through high touch,

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human first engagement, but now
with even deeper roots in our

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mission and a name that reflects
it, and many upcoming episodes

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will also reflect that
intention. We believe that

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marketing shouldn't feel like a
grind, right? It should feel

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like connection, and we're here
to make that happen for our

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clients. So if you hear me
mention Juliana, connect from

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now on, just know it's still us,
just more aligned, more

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intentional and more committed
than ever to helping you grow

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your brand without burning out.
All right, without further ado,

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guys, let's dive in and let's
figure out together the best

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free and paid social media tools
to help you save hours every

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single week. As you guys already
know, pointing out the obvious

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consistency is key for really
any type of success, but

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especially for success on social
media. But that doesn't mean

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that you have to be online. 24/7

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I found this freedom in my own
business after years and years

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of just feeling like I had to
show up all the time when people

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were on to make sure that people
saw me and saw the value that my

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business had. However, nowadays,
there are so many geniuses out

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there putting their heads
together, and they're creating

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amazing scheduling tools that
allow us to plan our posts in

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advance and free up our time. So
some of my top picks that I'm

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just going to make sure I
spotlight right away, and it's

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going to be a little mixture of
free and paid. It just depends

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on how much investment that you
have. But first and foremost,

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you really can't go wrong with
Facebook or meta business suite,

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right? Especially if you're on
the platforms of Facebook and

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Instagram, there is so much that
you can do just by going behind

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the scenes. You can schedule.
You can even use their AI

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platforms to dream up with you
some captions. You can make sure

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that you put it into times and
hours that your audience is

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going to be on most which is
actually something that meta

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offers to you for free. You can
also, if you're wanting to

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invest and have something that's
even more tech savvy, it makes

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it even more easy, and it's
going to help you dive into your

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audience's insights and kind of
get in their head a little bit

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more. More, I couldn't suggest
Sprout Social even more, because

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our favorite for multi platform,
scheduling, engagement, tracking

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and analytics is all in one
right there? One of our favorite

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features there is they have
something called the Smart

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inbox, so it's a way to track
all of your DMS, your comments,

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basically all your engagement in
one place, so you're not having

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to sign in and out of your
Tiktok, and then your YouTube,

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and then your Instagram and your
Facebook and your Pinterest.

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It's all there in one place. And
you can even use tags to track

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it all. And it kind of functions
a little bit as a CRM so as a

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way to track your customer,
track their habits. You know the

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relationship that you have with
them, and it really is an all in

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one kind of a tool. A bonus for
you guys would be Canvas content

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planner. Did you know that in
Canva there's a content planner?

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Yeah, there's even an option
where you can directly post from

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Canva. So it's really amazing if
you're creating content in

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Canva. Anyways, you should
really check them out. So

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immediately, I want to give you
guys a time saving tip, right,

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so that you're not scrambling to
like post every single day. You

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never want to post, right? You
know, the same moment that

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you're creating content, it just
is really distracting, and it

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keeps you out of the moment that
you're in. And it probably will

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be a little bit of a lackluster
post, because you haven't gotten

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a chance to actually look at it
and think about the messaging

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and even knowing if your
audience is there. So to see a

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time, I want to encourage you to
schedule a week of content in

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one sitting. So you sit down.
It's very methodical, it's very

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intentional, and it has strategy
behind it. And now, besides just

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scheduling a week of content,
you also want to make sure that

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it's captivating in some way and
in some sense. And so creating

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eye catching content, it doesn't
require a graphic design degree

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like it may be used to. There
are so many tools that you can

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use that create high quality
posts and videos and graphics

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that really make you look like a
superstar and what know what

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you're doing. So again, we
already talked about Canva.

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What's amazing is a lot of
people don't know there's a lot

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of incredible things you can use
in Canva with the free version.

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Now, of course, some of the more
branding features and building a

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branding template, and some of
the fancier features are going

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to be for a paid account, but if
you want something just really

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simple and basic, they've got
really great options for

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graphics, building reels,
building stories, carousels and

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all of that. And a quick little
free tip, by the way, if you are

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a teacher, even if you're a
homeschooling, say, Mom or Dad,

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you can actually get Canva for
free. Check it out. You just

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have to submit your teaching
credentials, and you'll get a

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year for free, another tool that
we personally use, and are

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really big out there. If you're
not aware how people get really

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cool transitions and edits on
their videos, they're probably

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using something like cap cut.
It's a simple yet powerful video

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editing tool that's really
amazing for reels and especially

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tiktoks. Now, capcut has a
competitor now, because just as

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of this week, Instagram launched
their own editing app called

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edits, and I haven't used it
yet, but I am all about new

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technology and to see how they
compare. So I'm going to check

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it out. And also, bonus, it is
free, you can also check out

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some of our old other social
media marketing managers that we

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know have recommended in shot to
me. Personally, I've never used

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it, but some people love it for
especially those like quick

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video edits or adding text
trimming clips, it pretty much

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does the same thing that cap cut
does, but it depends on who you

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are. It's a little bit more user
friendly. So all I can say is,

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hey, go for it and check it out.
So a time saving tip here would

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be to create content templates
in Canva to reuse for future

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posts. So this is going to do a
couple things. It's really going

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to obviously save time. It's
going to save you stress from

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trying to refine that same
template in Canva, and it's

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going to make sure that it keeps
your branding consistent, right?

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And so there's nothing more I
think, esthetically appeasing

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than when you go on someone's
account, especially a business,

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and you see that they look
professional. And where does

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that professional edge come
from? Well, it's using the same

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fonts and the same colors and
just the same look and feel. And

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a great way to do that is to set
your things up in Canva. Now

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some of the best tools for
engagement, engagement and

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social listening. And if you're
not aware of social listening,

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it's a relatively newer term out
there in social media marketing,

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but it's basically like
someone's eyes and ears, like a

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fly on the wall to your
audience. And so it's AI

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software that listens out there
and basically studies and

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reports back to you what your
ideal audience is saying out

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there and how they're
interacting online. So again,

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this is another amazing, amazing
way that we love to use Sprout

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Social because they have a
social listening add on that you

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can put in keywords or a
specific type of audiences, and

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it reports back to us exactly
what those people are listening

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to, what they're talking about.
You know? It tells us what's

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trending. In our niche. And it's
so amazing because it cuts

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through all the guesswork, and
it tells you exactly what kind

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of content, basically to produce
based on stats, based on

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analytics and answers. And
ultimately, if you want to grow

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on social media, if you want to
make sure that your business is

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seen and heard, you have to
engage. You have to interact

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with your audience. So instead
of spending hours manually

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searching for say conversations,
these tools will help you stay

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on top of engagement
efficiently. So I mentioned

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Sprout Social. Another service
we've heard of that works really

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well is brand 24 so that's what
the number two for. It is paid,

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but it's a great alternative for
tracking say your brand mentions

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keywords and competitor
activity. So that's, again,

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another great social listening
option. And you can also just

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save time now, where I'm not a
huge proponent of this being the

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best relationship and trust
building tool, you can use like

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a feature like Instagram saved
replies. It is free, and if you

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get the same DMS frequently, you
can save responses to reply

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faster, but I really only
encourage that, and I don't want

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to say a case of desperation,
but really in something that you

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use to start a conversation, not
to continue a conversation,

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because this is something that a
lot of people are using, and I

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think consumers are becoming
just more skeptical, and there's

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nothing that will turn people
off more than if they feel like

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they're talking with a computer
or it's just a bot. So keep that

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in mind sometimes quicker and
easier is not always better,

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especially when you want to
build long term relationships

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with your audience online that
ultimately, ideally are going to

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become clients. A time saving
tip here would be to set aside

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two engagement sessions per day.
So first time saving tip in the

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beginning of the episode, it was
set aside a time each week to

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schedule your entire weeks of
content. So that's more of a

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weekly thing, a weekly block of
time, and then a daily block of

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time twice a day, set aside two
different times, morning and

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afternoon. And truly, this can
be five to 10 minutes, and then

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use these tools to streamline
the process. Now, I know many

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people out there, especially
running a business, are all

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about them, numbers, right? Who
out there are numbers? People?

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Raise your hand. Okay. I can't
see you, but I feel you. Okay.

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Tracking your social media
results is crucial. Like it

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shouldn't even be an option. It
needs to be something that's

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mandatory. You don't want to
waste time on strategies that

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aren't working for you. So a few
tools that can help you monitor

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what's working and what's not.
Again, back to Instagram and

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Facebook. They have insights.
It's totally free. They give you

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the basic analytics, like on
reach, engagement, audience,

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demographics. It's also a great
way, if you're interested in

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doing ads, that's a great way to
see who to point your ads to

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Sprout Social back to our
favorite right. They provide in

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depth analytics and reporting
across all your platforms in one

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place at the end of the week,
when we send our clients a

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weekly report, so they can see
how we're doing, but ultimately,

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how they're doing. We can give
them 27 different reports, like

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we can go really deep and really
wide. It depends on what numbers

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you're looking at specifically.
So Sprout Social really allows

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you to, instead of going broad,
to get really deep. And it's

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ultimately, it's what we use at
kuliana. Connect. A time saving

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tip here would be to review your
analytics weekly. So again, say

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you set up your content to be
something you schedule, and you

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spend time to do at the
beginning a week of the week,

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maybe Sunday or Monday, and then
on a Friday, I would suggest

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reviewing your analytics so then
you can adjust your strategy and

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you want to focus on content
that performs best, because I've

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learned this the hard way is I'm
someone I like to be super

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planned out. I am such a block
timer like I would love to prep

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all my content for months in
advance, and there have been

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times I have the only downside
about that is that if what

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you're doing isn't working,
you're ultimately wasting a lot

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of time and energy creating
content that's actually not

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serving you because it's not
serving your audience. So you

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really want to make sure you
look at those nine look at those

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numbers and adjust your strategy
accordingly. All right, guys,

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we're down to the last tip, the
last tools and these ones are

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perhaps the most important,
because it's all about staying

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organized and planning content,
right? So if your current social

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media strategy feels all over
the place. Chances are you

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probably need a system. So this
is where your product management

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tools are going to come in. Our
top pick is totally Trello. I

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had a fellow agency owner. She
does podcast marketing agency.

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She recommended Trello, and I'm
so happy she did. We personally

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use this for content planning,
tracking, engagement strategies,

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organizing client campaigns.
We've also had it be like a

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workflow tracking for our team,
so we make sure we're all on the

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same page so communications
across the board, and we don't

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have things fall through the
cracks. So it's really a game

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changer for keeping everything
in one place and for everyone on

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the team to see it. If you're
juggling multiple platforms,

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Trello is really something that
can help you visually, like, get

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it out of your head, get it out
of your hands, on your phone,

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and help you visually map out,
say, your content calendar or

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your workflow. I mean, this is
something you can use for your

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social media, but you can also
use for just your business,

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whatever it is. So if you're
curious, if you're interested,

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please let us know, because we
have an affiliate link in the

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show notes if you want to try it
out. Now, after I've shared with

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you guys all these tools, right,
that you can use to save hours a

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week, perhaps you're still
feeling overwhelmed, right?

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Perhaps you're still feeling
like, oh my gosh, how am I going

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to manage all of this. Well,
don't stress. Stop pulling your

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hair out. It's time to let us
take the heavy lifting off your

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plate. At Juliana connect, we
offer done for you, social media

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engagement and lead generation
management so you can focus on

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running your business. And if
you're not ready for full

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management, that's okay, just
make sure you hit subscribe and

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keep listening to this podcast,
because if you apply these

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things that I'm teaching you, I
promise that social media will

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be less stressful and you're
gonna set it up to your success.

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The right tools can save you
hours every week and make

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managing social media so much
easier. From scheduling and

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content creation to engagement
and analytics, there's a tool

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for everyone and every part of
the process. Your action step

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this week boss is to pick one
tool. Pick one tool from this

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00:16:28,640 --> 00:16:33,080
list to implement and see how
much time it actually saves you.

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Start your clock because I
promise you, it's going to give

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you more time back. And that's
what we're all about here. Is

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Social Media Marketing for Small
Businesses. Hey, again, don't

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00:16:42,520 --> 00:16:45,880
forget to subscribe, because I
don't want you to miss anything

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00:16:45,880 --> 00:16:49,060
that comes out of this podcast.
I am keeping you up to date on

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what's trending, what's working,
what's not, and helping you move

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your business forward. On social
media, next week, I'm sharing

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00:16:55,540 --> 00:16:59,740
with you how to dominate local
marketing using Facebook groups.

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Oh yeah, it's gonna be good
until then, keep working, keep

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grinding, keep staying focused,
and I will see you on the next

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episode.

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Thanks for tuning in to social
media for small businesses. Now,

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time to go apply what you
learned to elevate your social

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media strategy and remember to
grab this week's free resource

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00:17:20,400 --> 00:17:24,080
from the show notes below. And
if you're ready to make social

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media work for your business
growth, just head on over to www

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00:17:28,280 --> 00:17:32,240
claimansocial dot media to book
your free discovery. Call with

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00:17:32,240 --> 00:17:36,260
us. We're here to help turn your
social media efforts into real,

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measurable results. Until the
next episode, keep building,

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00:17:40,100 --> 00:17:42,760
keep connecting, and I'll see
you on social. You.