#318 - Inside the 2026 SHOT Show Chaos: What You Don't See

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There was
a time five, six, seven years ago where

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there were literally thousands of quote
unquote journalists and,

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those of us
who were actually working for money,

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we got pretty aggravated turned from,
you know,

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the editor of guns magazine to,

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hey, I've got a blog with 18 subscribers.

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And it seemed like those people were
the ones who would spend three hours

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clogging up the works.

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And. Well,

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hi there, and welcome to the Guns
podcast, U.S.

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I'm your host, Brant Wheat,
and I'd like to thank you

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for joining one of the world's
biggest gun talk programs.

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As we chat about the interesting stuff
that makes up the world of shooting.

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Of course, I'm joined
by my official co-host, Roy Huntington.

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Good morning Roy.

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Good morning to you.

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I would say the biggest you know,
I always say, want to say

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the biggest baloney guys in the world.

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Yeah. Maybe that's why we're successful.

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Because we certainly don't take ourselves
too serious.

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No, no, I agree.

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Well, before we get started,
we got a fun one.

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Well, Roy,

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it's the week
we all love to hate, hate to love.

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And it's it's it's the craziest.

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It's like the the Paris fashion show,

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the Indy 500, Daytona 500,

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the Easter Christmas all wrapped
into one next week at this time,

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I'll be at shot show and we're going to
we're going to talk about that.

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And the reason

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I'm going to talk about it, we've we it's
been brought up many, many times.

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But it occurred to me

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today as I'm getting ready, you know,
the week before shot is just ugly

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trying to get your life in order
so you can go and go to this giant trade

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show is the fact that it is
one of the few trade shows in the world

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that folks on the consumer side
really at least know about it.

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If not, you know, have a have
a lot of information.

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And, you know, as I was telling you, Roy,
I doubt if folks know where

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the plumbing show is or the Hvac show
and there's nothing against that.

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It's just those are so much industry
only industry focused that,

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the average John and, Jenny citizen,
you know, they

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it doesn't matter to them
but shot show matters to most shooters.

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And you hear us in the media
talk about it all the time.

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So we're going to talk about that
as we get ready to go.

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And kind of this idea of why
it is so important,

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or even the phenomenon of it being known
throughout the shooting community.

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So, Roy, you've been to, what,
150 of them or something?

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I think so, yeah.

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I was going to say.

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And you don't go anymore after, what, 30
or literally 30 or 40 of them, probably.

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You're you're kind of over it.

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I my first one was 1987.

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And, I think the interesting thing
about it though, is it like when I went

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then I can't remember for sure,
but I think it was like

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500 exhibitors.

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And I think now it's, what, 1500 or more?

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Yeah. 1800 like, you know. Yeah.

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And in those days,
the four days of the shot show,

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you could actually walk around it, see it,
take your time, talk to people,

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you know, you know, meet and greet
and stuff like that.

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And, and yeah, now it's just this,
like, train wreck of the show.

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I mean, it's just it's it's
so overwhelming, you know, it is.

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And, just a few numbers.
So you get a sense of it.

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It's the eighth largest
trade show in the United States.

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It's the largest shooting
focused show in the world.

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Last time,

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I walked it with a pedometer,

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which was well before I became the editor
at guns magazine.

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It was like 14 miles to walk all the rows.

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And since I became editor of guns magazine
eight years ago now,

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I don't even walk it.

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The even though my,
my mileage didn't go down

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because when you're part of the industry,
that's the part you don't like about shot

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show is you're just running

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from meeting to meeting to meeting
to meeting to meaning, meaning, meaning.

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And then you see everybody, you know,
and and you stop and say, oh, I'm late.

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And it just you
if you're doing shot show, right?

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Literally, you leave your hotel at 7 a.m.

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and you probably get back 10 or 11:00
at night,

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and you basically iron your shirt
for tomorrow and get up and do it again.

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And it's exhausting after four days.

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But it is a ginormous show.

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Last several years,
it's taking place in Vegas.

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Yeah.

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I didn't look up how many exhibitors,

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but there's a whole big bunch and truly,
pretty much everybody

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that's a connected with the shooting,
hunting outdoor trade show.

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That's what it stands for.

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Anybody connected with those industries
is there.

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And, but I'm still really fascinated
by this phenomenon

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that the average shooter, is

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if you say shot show, they can least tell
you kind of what it is.

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What do you think it is, is so important

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to the shooting community,
but kind of put that in perspective.

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Well, you know what?

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I think
shooters are such passionate people.

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And also I think the fact that

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people in the shooting industry
talk about the shot show a lot.

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I mean, people in the car business really,
you know, they don't like,

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do the podcast and come on and talk about
seem all the time, you know, I mean,

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it does occur, but, you know, plumbers
don't talk about the plumbing show.

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And but I think,

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we need to dispel a few myths and rumors

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that the shot show is not a gun show.

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So and so it's not a consumer show.

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As a matter of fact,

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the exhibitors are not allowed
to sell anything at the shot show.

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And if you sell something at the shot
show, I mean, they're very interesting.

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They come over,
they unceremoniously close your booth down

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and put a curtain around it.

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Yeah.

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You know, with a sign that says closed
because they were selling stupid.

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Yeah. I mean, it's it's remarkable.

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So, you know, in a

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nutshell, it's
a place where manufacturers.

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So Smith and Wesson and Mossberg and Ruger
and, you know, all these companies come

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and they show their wares,
they often introduce new products.

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And the people who look at them
are people like us in the media.

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Right.

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Then there are dealers
and that's like huge thing.

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The shot shows where dealers go.

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What dealers then can do is see
all the new products that are coming up.

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And then what they do
is that they go to their distributors

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who are their RZR and,
you know, and other ones.

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Zanders and so
and then they buy their products

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and the smart dealers
come there with a pocket full of cash,

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and they will buy basically what they're
going to be selling for the next year,

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because they

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can get, you know, long term
pricing and show specials

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and, you know,
and all that kind of stuff. So,

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that's what it's all about.

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And then, as you said,
guys like us in the media, we tend to go

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from marketing meeting
to marketing meeting to marketing me.

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And what that means is that, you know,
Sally

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Smith
is the marketing manager for a company.

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And so they want to meet with us
to show us what they're doing

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and to try to solicit some editorial
or videos or whatever it is.

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And so, so we get the information, maybe

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arrange for sample products
to come and stuff like that.

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So that's what we're doing.

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So, you know, dealers
tend to meet with their distributors

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because you'll see them in the big
RCR booth.

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You see them and there's
all these distributor people there.

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And they have all these distributors,
salespeople.

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They're they're all these little desks

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and they're all what they're doing
is they're selling stuff for all year.

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Then, the

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manufacturers will tend to meet
with their factory reps.

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And what a factory rep
is, is an independent group of people

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who showcase a manufacturers property
to dealers and distributors,

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because most dealers don't have that
wherewithal to put people on the road

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to do that.

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And so the, rep groups

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manned the booths

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and they talk to the manufacturers
and they fly the flag, you know,

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and so it's a real symbiotic
kind of a thing, you know,

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the only thing that the only person
who isn't there are the consumers.

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And they used to have kind of loose rules.

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And if you were smart,
you could get your buddy,

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the dealer
over here to get you a ticket to get in.

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But it what happened was, though,
they they would clog up everywhere.

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You get all these looky loos
running around trying to get every free

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sticker in every free pen and, you know,
whatever is around.

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And and it would interfere with the,
the ability of the people

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who were there
to do business, to do business.

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And so basically people
thought it was the,

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the NSF, the Nitro
Shooting Sports Foundation,

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who put on the show to show that they were
the ones that cracked down on that.

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But it really was it.

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It was the exhibitors,
distributors, dealers.

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They said,
you got to get rid of these people

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because they're interfering
with our ability to do business, you know?

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So so in that sense, it's pretty kind of

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clean show, you know.

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Well, and we had a similar phenomenon
in the media side when,

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like especially YouTubers and podcasters
and bloggers became a thing,

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many of those folks qualified
under looser rules for media passes.

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And the thing is,
the the buyers, distributors,

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they have to pay for their passes
and the media, get free passes.

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So there was a time, five, six,
seven years ago, where there were

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literally thousands of quote
unquote journalists and, those of us

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who were actually working for money,
we could same thing.

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We got pretty aggravated that,
there's an event the day before called,

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Industry Day where you actually go
off the range and shoot all this stuff.

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And it turned from,
you know, the editor of guns

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magazine or Roy Huntington,
the publisher of FMG Shooting Guns to.

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Hey, I've got a blog with 18 subscribers.

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And it seemed like those people were
the ones who would spend three hours

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clogging up the works.

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And so there's been pretty much a, kind
of a crackdown on all that to the point

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where, I've got a good friend
who shall remain nameless.

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That is a well known personality
in, in industry,

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but he doesn't necessarily
meet the criteria range day.

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And he has a heck of a time getting in.

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So that's been good and that's been
some of the crackdown. But,

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it's it's it it was starting to collapse
under its own weight.

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And I think things have kind of stabilized
now wouldn't you say, Roy?

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Oh, I agree, I mean, you know,
when I first was going to the shot show,

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the 87, 88 and, you know, 90,

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you know, there might have been 300,

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maybe 350 actual journalists there,

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because,
you know, there really wasn't podcasting.

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You know, there there was
very little video and that video was TV.

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So there may have been like a hunting

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outdoor show or something like that,
but it was primarily print media.

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And so, you know,
these were pretty focus group.

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And so, you know, if you if you had a,
new product launch at Remington,

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you usually or a lot of times
it would be in their booth,

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for instance, in the morning
before the show opened.

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And so I mean, I would look around

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and there might be 20, 25 people there.

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And these are all the names in Gannett.

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You would, you know, Rick Jameson
and all the guys, you know, from Gary

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James, all the gun writer people
you would know from those days.

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They were all there.

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And it was really easy to
manage for the manufacturers.

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And they knew that, okay, here,
we got guns and ammo covered.

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We got guns, magazine cover.

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We got American handgun, our cover.

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They knew what was going to happen.

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Products were going to get in magazines.

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They were going to sell their products.

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It was it was accountable
and it was trackable.

233
00:12:53,760 --> 00:12:56,480
And, you know,
and you were working with friends.

234
00:12:56,480 --> 00:13:00,120
I remember I was having lunch
one time with Ken Jorgensen,

235
00:13:00,120 --> 00:13:03,960
who at the time
was the media liaison for Ruger,

236
00:13:04,520 --> 00:13:08,480
and this was probably, oh, gosh,
I don't know, maybe 10 or 12 years ago.

237
00:13:09,280 --> 00:13:12,160
And we were talking about how on earth,

238
00:13:12,160 --> 00:13:15,760
if you're a media manager,

239
00:13:16,200 --> 00:13:19,200
how do you manage the number of bio

240
00:13:19,200 --> 00:13:22,920
media people,
who try to contact, you know,

241
00:13:22,920 --> 00:13:26,360
because if a manufacturer says, hey,
we're announcing we have this new gun,

242
00:13:27,120 --> 00:13:29,760
contact us
and we'll send a sample out to you.

243
00:13:29,760 --> 00:13:32,280
Well, in the old days,
that was maybe eight samples,

244
00:13:32,280 --> 00:13:35,080
or ten samples
would go out to writers or magazines.

245
00:13:35,080 --> 00:13:39,720
Okay, Ken Jarvis, it was funny, you know,
in between bites, he said, well, he said,

246
00:13:39,800 --> 00:13:42,960
for instance, he used to do the same thing
at Smith and Wesson.

247
00:13:42,960 --> 00:13:47,680
And so he said, you know, in the
80s at Smith and Wesson, his,

248
00:13:49,120 --> 00:13:50,560
you know,

249
00:13:50,560 --> 00:13:53,080
what do you call the old phone Rolodex,
you know?

250
00:13:53,080 --> 00:13:53,360
Yeah.

251
00:13:53,360 --> 00:13:57,920
His Rolodex,
you know, was maybe 150 writers,

252
00:13:58,320 --> 00:14:01,880
you know, and so he said, well,
I announced a new product.

253
00:14:01,880 --> 00:14:06,320
I would send out maybe 12 guns, 15 guns,
he said.

254
00:14:06,320 --> 00:14:09,320
And I knew I was going to get coverage
that based on that.

255
00:14:09,760 --> 00:14:13,240
And he told me
at the time that I talked to him,

256
00:14:13,240 --> 00:14:18,320
which was whatever, 10 or 12 years ago,
he said that his media,

257
00:14:19,400 --> 00:14:22,240
reference, you know, that he had

258
00:14:22,240 --> 00:14:25,680
was almost 3000 contacts.

259
00:14:26,040 --> 00:14:29,040
Wow. And he said, of course,
he said, of course,

260
00:14:29,200 --> 00:14:32,200
the number of those
that are really legitimate.

261
00:14:32,240 --> 00:14:36,600
He said it wasn't a lot smaller
than it was before, you know.

262
00:14:36,720 --> 00:14:39,720
Yeah. He said,
the core of this is 2 or 300.

263
00:14:39,840 --> 00:14:42,840
But he said the problem is now
when they announce a new product,

264
00:14:43,040 --> 00:14:46,920
that he would get hundreds of requests,
say, send me

265
00:14:46,920 --> 00:14:50,280
a gun, I'll do a video
that'll get seen by 34 people.

266
00:14:50,760 --> 00:14:51,880
You know.

267
00:14:51,880 --> 00:14:52,640
Yeah.

268
00:14:52,640 --> 00:14:56,320
So yeah, he said, you just have to make
value judgments based on that.

269
00:14:56,680 --> 00:14:59,000
So, I mean, I said one more thing.

270
00:14:59,000 --> 00:15:02,640
I remember Russ Thurman and I
were at the NRA show, which is like a mini

271
00:15:02,640 --> 00:15:05,640
me version of the shot show,
but it's a consumer show,

272
00:15:05,720 --> 00:15:08,720
which means that Sam and Suzy Homemaker
can go there

273
00:15:08,880 --> 00:15:11,960
and see basically the same stuff
that we see at the shot show.

274
00:15:12,600 --> 00:15:14,640
And you can also buy it there.

275
00:15:14,640 --> 00:15:19,320
So but I remember we were there,
this was huge,

276
00:15:19,520 --> 00:15:24,600
18 years ago, you know,
15, 18 years ago as Russ Thurman and me,

277
00:15:25,880 --> 00:15:26,280
everybody

278
00:15:26,280 --> 00:15:29,480
somebody else was there
and we were in the media room.

279
00:15:29,480 --> 00:15:33,280
And you remember, at the shot show,
they have like a media room

280
00:15:33,280 --> 00:15:37,040
where you could go and hang out
and have a cup of coffee and hold meetings

281
00:15:37,040 --> 00:15:37,800
and stuff like that.

282
00:15:37,800 --> 00:15:38,800
What used to be.

283
00:15:38,800 --> 00:15:41,040
Yeah, they used to be very civilized.

284
00:15:41,040 --> 00:15:45,200
And, you know, there might be 40 people
in it at any one time, right?

285
00:15:45,320 --> 00:15:46,040
You know. Yeah.

286
00:15:46,040 --> 00:15:49,040
And you'd look around,
you know, everybody and

287
00:15:49,520 --> 00:15:51,680
and so in that room was really good.

288
00:15:51,680 --> 00:15:57,240
So Russ and I were in the media room
at the NRA show,

289
00:15:57,240 --> 00:16:01,480
and everyone at the time, you know,
everyone has suits on, you know,

290
00:16:01,480 --> 00:16:05,320
and everyone's got their briefcases
and they're doing business.

291
00:16:05,480 --> 00:16:06,280
Right.

292
00:16:06,280 --> 00:16:12,560
And, so we look up and these guys come in
and they're like a t shirt was spilled,

293
00:16:12,560 --> 00:16:16,640
spaghetti on it and short floppy pants,
you know,

294
00:16:16,640 --> 00:16:21,200
and flip flops and,
you know, a nose piercing.

295
00:16:21,680 --> 00:16:25,400
And they've got, you know,
a couple of big ish video cameras.

296
00:16:25,400 --> 00:16:29,760
And I remember vividly they had those
remember those Motorola microphone

297
00:16:29,760 --> 00:16:33,160
things that you used to be able to buy,
like if you were a geek.

298
00:16:33,240 --> 00:16:33,920
Right. You know.

299
00:16:33,920 --> 00:16:37,280
And so you could constantly be talking to
whoever was right over there,

300
00:16:37,480 --> 00:16:38,640
you know, at another table.

301
00:16:38,640 --> 00:16:40,560
And they had that and a Russell

302
00:16:40,560 --> 00:16:44,440
I overheard, they were complaining
that no one would talk to them.

303
00:16:45,160 --> 00:16:46,040
Yeah.

304
00:16:46,040 --> 00:16:49,680
They were saying, yeah, you know, man,
that's not cool because like one member,

305
00:16:49,680 --> 00:16:53,560
we were in the Ruger and nobody really
wanted to talk to us about anything,

306
00:16:53,880 --> 00:16:54,160
you know.

307
00:16:54,160 --> 00:16:57,000
And so I remember
we let them go on for a while.

308
00:16:57,000 --> 00:16:58,840
And then Russ was the one he went over.

309
00:16:58,840 --> 00:17:01,840
He says, guys,
can I offer you some suggestions?

310
00:17:01,880 --> 00:17:04,800
If you act and dress
like you're here to do business,

311
00:17:04,800 --> 00:17:07,800
you will probably have
people want to do business with you.

312
00:17:07,800 --> 00:17:11,120
But if you come in here looking like
you just got back from the swap meet,

313
00:17:11,720 --> 00:17:14,720
you know, then people go look at that
and that's going to tell you something.

314
00:17:14,920 --> 00:17:18,160
But now, having said that,
you and I both know that.

315
00:17:18,320 --> 00:17:21,320
And now it's like the opposite almost.

316
00:17:21,520 --> 00:17:21,720
Yeah.

317
00:17:21,720 --> 00:17:24,720
You know,
I mean, it's just the bizarre people

318
00:17:24,720 --> 00:17:29,680
you see at the shot show and everybody
with an iPhone is now a video star.

319
00:17:30,200 --> 00:17:31,920
Everyone's a content creator.

320
00:17:31,920 --> 00:17:33,320
Content creator.

321
00:17:33,320 --> 00:17:33,640
Yeah.

322
00:17:33,640 --> 00:17:37,640
I saw somebody on Facebook today
that, from my past,

323
00:17:38,280 --> 00:17:41,240
professionally speaking,
you know what I did before?

324
00:17:41,240 --> 00:17:42,480
And he's from my past.

325
00:17:42,480 --> 00:17:46,200
That's what he lists
his, career as content creator.

326
00:17:47,040 --> 00:17:50,120
Well, you know, I,
I will say, though, that there's been

327
00:17:50,480 --> 00:17:53,280
a dramatic change,

328
00:17:53,280 --> 00:17:56,880
in the marketing side of business
at the short show.

329
00:17:56,880 --> 00:17:57,720
I mean, I remember

330
00:17:57,720 --> 00:18:01,440
ten, 12 years ago, the younger
marketing managers were all about, well,

331
00:18:01,440 --> 00:18:05,440
you know, video and, and, you know, these,
these content influencers,

332
00:18:05,440 --> 00:18:08,560
that's the future of, of our industry,
you know.

333
00:18:08,760 --> 00:18:09,040
Yeah.

334
00:18:09,040 --> 00:18:14,280
And I remember they started to ignore
the more traditional journalists and,

335
00:18:14,520 --> 00:18:17,400
and content creators right now,

336
00:18:17,400 --> 00:18:21,240
and people who had legs in the industry
and who knew people

337
00:18:21,240 --> 00:18:22,000
and who understood

338
00:18:22,000 --> 00:18:25,000
how business worked and all that,
and so but what we're seeing now,

339
00:18:25,000 --> 00:18:28,920
and I'm sure you'll agree with me,
is a real, a real segway from that

340
00:18:28,920 --> 00:18:34,840
back to longer term personal relationships
with people who have actual,

341
00:18:35,800 --> 00:18:38,160
you know,
the ability to actually get the word out.

342
00:18:38,160 --> 00:18:40,720
Now, granted,
that could be a podcast like this one.

343
00:18:40,720 --> 00:18:46,760
It could be, a good YouTube
channel, you know, but these are people

344
00:18:46,760 --> 00:18:50,800
who have proven themselves that they
that they can deliver what they promise.

345
00:18:50,800 --> 00:18:53,800
Hey, if you send me a gun, I'm
going to get you views.

346
00:18:54,480 --> 00:18:57,320
And so, yeah,
they I mean, they've really circled

347
00:18:57,320 --> 00:19:00,320
the wagon and narrowed the focus of who
they deal with.

348
00:19:00,440 --> 00:19:02,640
Well, I've talked to marketing directors
about this,

349
00:19:02,640 --> 00:19:05,200
and I think they had to,
because it's exactly what you said.

350
00:19:05,200 --> 00:19:09,360
Everybody in their dog that had a camera
was suddenly a content creator.

351
00:19:09,360 --> 00:19:13,200
And, even some folks
with some fairly substantial followings,

352
00:19:14,000 --> 00:19:18,480
they got burned by them,
you know, they have a certain expectation.

353
00:19:18,760 --> 00:19:23,160
They, they never tire to manufacture,
almost never ties it to.

354
00:19:23,160 --> 00:19:25,560
I want positive coverage of my product.

355
00:19:25,560 --> 00:19:28,920
They say send it out
if you've got legitimate, you know,

356
00:19:30,120 --> 00:19:32,120
commentary about it, that's fine.

357
00:19:32,120 --> 00:19:37,440
But what a lot of them found was that
and especially gaming YouTube algorithms,

358
00:19:37,800 --> 00:19:40,800
the more you complain and talk trash,

359
00:19:41,440 --> 00:19:44,280
the more it tended to reward you.

360
00:19:44,280 --> 00:19:47,360
And they learned real quick
that, you know, a guy with

361
00:19:47,360 --> 00:19:52,680
with a substantial following,
but you send out a $2,000 rifle

362
00:19:52,800 --> 00:19:55,800
and all he does is talk trash about it.

363
00:19:56,760 --> 00:19:57,920
What good does that do?

364
00:19:57,920 --> 00:19:58,800
The manufacturer?

365
00:19:58,800 --> 00:20:02,000
So, I mean, they certainly have the right
to talk trash,

366
00:20:02,280 --> 00:20:05,800
but the manufacturer also has the right
not to send them a free rifle.

367
00:20:05,800 --> 00:20:09,760
So I think, like you said,
there's a certain expectation now of,

368
00:20:10,240 --> 00:20:13,640
you know, give my product a fair, review.

369
00:20:13,640 --> 00:20:16,600
And if you find some blemishes,
that's fine.

370
00:20:16,600 --> 00:20:18,240
But, the guys that

371
00:20:18,240 --> 00:20:21,600
kind of made their living early on
in YouTube of waving their arms and

372
00:20:21,840 --> 00:20:26,720
and talking smack and trashing everything,
they've kind of gone by the wayside.

373
00:20:26,720 --> 00:20:30,560
And the other factor, too,
is, the, professionalism.

374
00:20:31,200 --> 00:20:33,600
The guys, you know, it's funny, I think

375
00:20:33,600 --> 00:20:36,800
what a lot of my friends don't are saying,
well, you know, I know a lot of,

376
00:20:37,360 --> 00:20:41,040
most of the guys in the legacy media,
I know a lot of guys in the YouTube space

377
00:20:41,480 --> 00:20:45,040
and even the ones who you think
are just real disorganized.

378
00:20:45,040 --> 00:20:48,400
And Malone going, there's a marketing
machine behind all that.

379
00:20:48,880 --> 00:20:50,680
And, it's very deliberate.

380
00:20:50,680 --> 00:20:54,360
So, you know, especially the big YouTube
channels, they have teams,

381
00:20:54,640 --> 00:20:57,640
they have a marketing director,
they have a director of photography.

382
00:20:57,760 --> 00:20:59,280
I mean, most of them do.

383
00:20:59,280 --> 00:21:05,160
And it's it's, very much still it's it's
the new legacy media.

384
00:21:05,400 --> 00:21:06,800
And the ones that are successful

385
00:21:06,800 --> 00:21:10,200
are the ones that, handle
that like a business, so.

386
00:21:10,640 --> 00:21:11,280
Well anyway.

387
00:21:11,280 --> 00:21:14,720
And, you know, well, I was going to say,
yeah, that's the beauty of the shot show,

388
00:21:14,720 --> 00:21:19,440
is that it lets manufacturers meet
with these people in person.

389
00:21:20,280 --> 00:21:23,400
And then, you know, you
and I both know when you shake somebody's

390
00:21:23,400 --> 00:21:24,960
hand and talk to him for five minutes.

391
00:21:24,960 --> 00:21:26,400
Well, you now know who you're dealing,

392
00:21:28,040 --> 00:21:28,480
you know.

393
00:21:28,480 --> 00:21:31,320
And I'm never sending that guy
product ever.

394
00:21:31,320 --> 00:21:32,280
Ever again. So.

395
00:21:32,280 --> 00:21:34,280
Yeah, that's
so that's what the shot show is.

396
00:21:34,280 --> 00:21:37,080
You know,
there's a big law enforcement section

397
00:21:37,080 --> 00:21:40,080
which exploded in interest
when they introduced that,

398
00:21:40,160 --> 00:21:43,120
a lot of people may not remember that
in the early days of that show.

399
00:21:43,120 --> 00:21:47,400
I mean, up until about 20 years ago,
you were not allowed to show an AR

400
00:21:47,400 --> 00:21:49,200
15 style rifle.

401
00:21:49,200 --> 00:21:51,320
I mean, nobody not allowed.

402
00:21:51,320 --> 00:21:52,600
Yeah, yeah, yeah, there

403
00:21:52,600 --> 00:21:56,880
there was no anything like that,
you know, even even surplus guns

404
00:21:56,880 --> 00:22:00,840
that were brought in, they looked at with,
you know, dead squinty eye.

405
00:22:01,840 --> 00:22:02,640
So. Yeah.

406
00:22:02,640 --> 00:22:06,240
So but once they did an experiment,
they did some, some,

407
00:22:06,680 --> 00:22:08,200
you know, tactical stuff.

408
00:22:08,200 --> 00:22:10,080
And then that, of course, is exploded out.

409
00:22:10,080 --> 00:22:13,800
It's probably half the shot show now,
you know, easily, so easily.

410
00:22:13,800 --> 00:22:14,160
Yeah.

411
00:22:14,160 --> 00:22:15,000
So things changed.

412
00:22:15,000 --> 00:22:17,920
So no, you can't go to the shot show.

413
00:22:17,920 --> 00:22:18,800
Yeah.

414
00:22:18,800 --> 00:22:21,480
And it's funny guys like Roy
that have been there, done that.

415
00:22:21,480 --> 00:22:24,760
A lot of them are opting out and this I'm,

416
00:22:24,880 --> 00:22:28,200
I'm pushing right around 25 years myself.

417
00:22:28,560 --> 00:22:31,320
And, you know, this year I,

418
00:22:31,320 --> 00:22:34,680
unfortunately, most folks know that,
you know, gun's magazine

419
00:22:34,680 --> 00:22:38,600
print edition is gone, and I'm no longer
officially the editor of the gun's

420
00:22:38,600 --> 00:22:40,240
magazine print edition.

421
00:22:40,240 --> 00:22:41,880
So I'm a freelancer,

422
00:22:41,880 --> 00:22:45,560
and I've got the podcast,
and I still write for guns magazine.com,

423
00:22:45,880 --> 00:22:49,000
so I'm just going, Roy, I'm not scheduling
very many meetings.

424
00:22:49,000 --> 00:22:50,960
I'm just going to walk around
and see all of our friends

425
00:22:50,960 --> 00:22:54,840
and kind of rekindle those networks and,
see where it takes us.

426
00:22:54,840 --> 00:22:57,920
But I think that comes
back to the problem.

427
00:22:58,160 --> 00:23:01,440
I was going to ask you, though,
we have this problem every year

428
00:23:01,440 --> 00:23:05,120
and every media outlet from the smallest
YouTube

429
00:23:05,120 --> 00:23:09,240
channel to the biggest publications
have the same problem.

430
00:23:09,240 --> 00:23:11,200
What do we do at Short Show?

431
00:23:11,200 --> 00:23:12,240
And we've tried it all.

432
00:23:12,240 --> 00:23:16,400
We've tried jumping in with both feet
and videos every 15 seconds,

433
00:23:16,720 --> 00:23:22,240
and guests and interviews and product
reviews to, you know, more commentary to

434
00:23:22,680 --> 00:23:27,360
I don't know because typically
what happens and it's not just us

435
00:23:27,360 --> 00:23:30,360
because I've talked to all of our cohorts
in in the media

436
00:23:31,080 --> 00:23:33,680
is there are so many folks
covering so much

437
00:23:33,680 --> 00:23:37,200
that they just vomit out, video

438
00:23:37,200 --> 00:23:41,000
and writing and blogs and what that does,
it dilutes the audience.

439
00:23:41,320 --> 00:23:45,120
So even folks that normally have big
audiences, their coverage

440
00:23:45,120 --> 00:23:48,120
or their their audience numbers
go down at a shot show

441
00:23:48,200 --> 00:23:51,640
because there's only
so many new product videos you can watch

442
00:23:51,680 --> 00:23:55,240
as a YouTube short or,
you know, reviews on the website.

443
00:23:55,680 --> 00:24:00,200
So I'm not exactly sure
what the right answer is.

444
00:24:00,200 --> 00:24:03,480
Like I said, we had the,
The Big Shot show booth the last

445
00:24:03,480 --> 00:24:06,600
several years for the podcast,
and this year we do not have it.

446
00:24:07,640 --> 00:24:09,240
I didn't want to commit to that,

447
00:24:09,240 --> 00:24:13,040
with, things being in flux
as they have over the last year, I, I

448
00:24:13,080 --> 00:24:14,040
my hope is

449
00:24:14,040 --> 00:24:17,440
we'll do it next year and have a full
studio and come up with a brilliant plan

450
00:24:17,720 --> 00:24:18,600
and do all kinds of stuff.

451
00:24:18,600 --> 00:24:22,320
But my problem is
I don't know what to do this year.

452
00:24:22,320 --> 00:24:25,400
I'm taking all my gear,
got all my equipment, got my laptop.

453
00:24:25,800 --> 00:24:27,120
I'm not sure what I want to do.

454
00:24:27,120 --> 00:24:30,120
So Roy, I'm
going to put that to you in just a second.

455
00:24:30,120 --> 00:24:33,120
But I'm going to point out that please,
in the comments

456
00:24:33,240 --> 00:24:36,240
or, reach out editor at guns
podcast at us.

457
00:24:36,520 --> 00:24:39,840
I want to hear what folks want
because we've even done reader surveys.

458
00:24:40,120 --> 00:24:42,960
And the problem on our side is

459
00:24:42,960 --> 00:24:46,360
you do good work and it's labor intensive.

460
00:24:46,600 --> 00:24:48,280
And then 42 people watch it.

461
00:24:48,280 --> 00:24:51,360
So I don't know
if there is a secret sauce.

462
00:24:51,480 --> 00:24:53,960
Maybe the audience is just too diluted
with too many folks

463
00:24:53,960 --> 00:24:57,240
doing it,
but Roy, from your seat in Missouri,

464
00:24:57,960 --> 00:25:00,960
a couple thousand miles away
from the shot show in Las Vegas,

465
00:25:01,200 --> 00:25:04,320
what do you think
really impacts the folks,

466
00:25:05,320 --> 00:25:07,680
in the shooting public?

467
00:25:07,680 --> 00:25:08,440
I think it less.

468
00:25:08,440 --> 00:25:11,760
You're like a Joe
Rogan have 20 million viewers, you know,

469
00:25:11,880 --> 00:25:15,280
and that's kind of a appeals to the mass
market, right?

470
00:25:15,600 --> 00:25:19,320
I think we're we're
we have the best success.

471
00:25:19,320 --> 00:25:22,160
And I think we're smart
people have the best success.

472
00:25:22,160 --> 00:25:27,160
And if you see podcasts and YouTube
channels, they usually have a core group

473
00:25:27,480 --> 00:25:32,120
of, fans, of people who have come to know

474
00:25:32,120 --> 00:25:35,120
them, come to respect them,

475
00:25:36,280 --> 00:25:39,280
listen and believe what they say and do.

476
00:25:39,920 --> 00:25:43,000
And I think those are the people
you have to have your audience for.

477
00:25:43,240 --> 00:25:46,600
I think just shotgunning stuff out there,
you know?

478
00:25:46,720 --> 00:25:50,840
I mean, if I was at the shot show
and I covered, you know, the new shoelace

479
00:25:50,840 --> 00:25:56,160
manufacturer and, you know, the new camo
paint manufacturer and stuff,

480
00:25:56,320 --> 00:25:59,320
I think my viewers would just say,
what are you doing?

481
00:25:59,880 --> 00:26:01,560
You know? Yeah.

482
00:26:01,560 --> 00:26:03,120
But if if I did,

483
00:26:04,080 --> 00:26:05,360
like, ten short

484
00:26:05,360 --> 00:26:09,600
videos of the ten coolest things
I shot at, I saw a shot show,

485
00:26:10,120 --> 00:26:13,120
and they would be guns, accessories.

486
00:26:13,360 --> 00:26:16,360
There might be a person I met, you know,

487
00:26:16,680 --> 00:26:20,880
but they were things
that were tailored to the market of the

488
00:26:20,880 --> 00:26:24,000
the people who watch what we do
and who read what we do.

489
00:26:24,200 --> 00:26:26,920
And I think those are the people
who are most successful.

490
00:26:26,920 --> 00:26:28,200
You know, I really do.

491
00:26:28,200 --> 00:26:32,680
I mean, every time that I do a video
that I know will appeal

492
00:26:33,360 --> 00:26:37,040
to the people who watch what we do, it
invariably does.

493
00:26:37,040 --> 00:26:38,040
Well, yeah.

494
00:26:38,040 --> 00:26:40,120
And, you know,
and if I do one from out here,

495
00:26:40,120 --> 00:26:44,400
you know, in the left
field somewhere, it's almost funny

496
00:26:44,440 --> 00:26:47,440
because you get comments that say, like,
what was that all about?

497
00:26:48,080 --> 00:26:48,840
Yeah. You know.

498
00:26:48,840 --> 00:26:49,080
Yeah.

499
00:26:49,080 --> 00:26:52,920
So well, we're always pushing the envelope
and trying to,

500
00:26:53,400 --> 00:26:57,440
expand and see, you know what
what, the audience really likes and

501
00:26:57,600 --> 00:26:58,400
and you're absolutely right.

502
00:26:58,400 --> 00:27:01,400
We've got a great core group,
that is growing.

503
00:27:01,800 --> 00:27:06,640
And, it's always interesting
to hear their, their input. So,

504
00:27:07,680 --> 00:27:08,160
I will say

505
00:27:08,160 --> 00:27:11,560
the only thing that I've got in mind
is I've always wanted always

506
00:27:11,960 --> 00:27:15,880
with all this new technology we've got,
I want to focus on stories,

507
00:27:16,560 --> 00:27:19,720
because everybody, like I said, everybody,
it's anybody's connected

508
00:27:19,720 --> 00:27:21,840
with the shooting industry is there.

509
00:27:21,840 --> 00:27:24,000
And what I'm considering doing.

510
00:27:24,000 --> 00:27:25,560
We have a nice hotel room.

511
00:27:25,560 --> 00:27:30,560
It's a little suite,
and it's it's a nice, environment

512
00:27:30,560 --> 00:27:31,760
I'm thinking about instead of

513
00:27:31,760 --> 00:27:35,040
doing all this stuff from the show floor
trying to chase everything,

514
00:27:35,600 --> 00:27:38,040
just sit down with folks,
because we've done that with,

515
00:27:38,040 --> 00:27:42,120
some of our, our writers, our former
writers, Frank Jardim and Will Dabbs and,

516
00:27:42,600 --> 00:27:45,240
Alan Garber
and a bunch of folks like that.

517
00:27:45,240 --> 00:27:47,800
And, I think that's
what our audience likes.

518
00:27:47,800 --> 00:27:49,040
They like to hear stories.

519
00:27:49,040 --> 00:27:52,040
And, it's hard for me to compete

520
00:27:52,080 --> 00:27:55,680
at my age and my viewpoint with,
the younger folks

521
00:27:55,680 --> 00:27:59,280
that are breathless about that,
that new grip screw that came out with,

522
00:28:00,240 --> 00:28:03,520
32 lines, Chickering instead of 15.

523
00:28:03,800 --> 00:28:06,960
I just there's so much of that going
on, it's hard for me

524
00:28:06,960 --> 00:28:08,920
to, to really get too excited about,
well, the.

525
00:28:08,920 --> 00:28:11,520
End, because they're all chasing
each other, you know?

526
00:28:11,520 --> 00:28:13,440
In other words, who has the most things?

527
00:28:13,440 --> 00:28:14,960
Who saw the coolest thing?

528
00:28:14,960 --> 00:28:17,120
Who frantic, frantic, congruent crew.

529
00:28:17,120 --> 00:28:17,880
You know, I think

530
00:28:17,880 --> 00:28:22,000
as long as we always revert back to
what do we know, what do we do best?

531
00:28:22,320 --> 00:28:25,200
You know, we know who our reader base is.

532
00:28:25,200 --> 00:28:28,560
Our viewer base is, well,
then let's cater to that market.

533
00:28:28,840 --> 00:28:30,000
Yeah. You know. Exactly.

534
00:28:30,000 --> 00:28:31,560
And I think people are comfortable

535
00:28:31,560 --> 00:28:35,760
that way when they click
and they go on to, you know, our podcasts,

536
00:28:35,760 --> 00:28:39,000
they kind of know and trust
what they're going to get.

537
00:28:39,200 --> 00:28:41,400
Yep. You know so that's the goal.

538
00:28:41,400 --> 00:28:43,800
So right I got to get packing.

539
00:28:43,800 --> 00:28:46,800
So we're going to wrap this bad boy up.

540
00:28:47,160 --> 00:28:51,200
Like I said leave his comment
Roy checks those things every day.

541
00:28:51,440 --> 00:28:55,080
And to the guy that didn't like the music,
I check your page out.

542
00:28:55,080 --> 00:28:57,600
Really? Come on. It's a kid. Anyway.

543
00:28:58,560 --> 00:29:01,080
No, I've had, multiple,

544
00:29:01,080 --> 00:29:02,320
questions about the music.

545
00:29:02,320 --> 00:29:05,000
And, so far, 99% of liked it.

546
00:29:05,000 --> 00:29:06,000
Except that one guy.

547
00:29:06,000 --> 00:29:09,480
So anyway, Roy checks
those comments a lot,

548
00:29:09,640 --> 00:29:12,000
and he's liable to come back at you
if you're an idiot.

549
00:29:12,000 --> 00:29:15,000
So be careful there, or you can reach us.

550
00:29:15,120 --> 00:29:16,840
An editor at Guns Podcast.

551
00:29:16,840 --> 00:29:17,800
I us, of course.

552
00:29:17,800 --> 00:29:20,840
Before we go, don't
forget our great sponsor, Tango Down.

553
00:29:21,480 --> 00:29:24,800
Visit
Tango down.com to explore the full lineup

554
00:29:24,800 --> 00:29:28,120
and sign up for email updates
so you don't miss what's next?

555
00:29:28,760 --> 00:29:32,200
Tango down Combat gear without peer is.

556
00:29:34,920 --> 00:29:36,720
Well,
thanks for joining us here on another

557
00:29:36,720 --> 00:29:38,760
great episode of the Guns podcast, U.S.

558
00:29:38,760 --> 00:29:41,400
As I said, I'll be packing right now.

559
00:29:41,400 --> 00:29:44,160
Not sure what you're going to see
in this space next week,

560
00:29:44,160 --> 00:29:45,840
but I'm sure it'll be fun and interesting.

561
00:29:45,840 --> 00:29:50,160
So, Roy, any, final parting words
before we do that big sign off?

562
00:29:50,880 --> 00:29:53,760
I'm just so glad I'm not doing that.

563
00:29:53,760 --> 00:29:56,480
You know, I knew that I do it.

564
00:29:56,480 --> 00:29:57,560
All right, good luck.

565
00:29:57,560 --> 00:29:59,000
But we have talked.

566
00:29:59,000 --> 00:30:01,320
One of these days, I'm
going to get you out there.

567
00:30:01,320 --> 00:30:04,400
We're going to do a meet and greet
with the fans, and and it'll be it'll

568
00:30:04,400 --> 00:30:08,640
rekindle your spirit and,
and then folks will know

569
00:30:08,640 --> 00:30:12,120
hell has frozen over
the Zamboni machine is all true.

570
00:30:12,560 --> 00:30:15,320
So anyway, thanks for joining us.

571
00:30:15,320 --> 00:30:16,400
We really appreciate that

572
00:30:16,400 --> 00:30:19,760
that you folks watch us
because we've got a great audience.

573
00:30:19,760 --> 00:30:23,880
It's growing, and we really appreciate
that you take time

574
00:30:23,880 --> 00:30:27,400
out of your day to to listen or, view
what we're talking about.

575
00:30:27,400 --> 00:30:30,840
So on behalf of Roy Huntingdon, I am Brant

576
00:30:30,840 --> 00:30:33,840
Wheat, the host of Guns podcast
U.S., reminding you yet again.

577
00:30:34,000 --> 00:30:35,800
Now get out there and get shooting.