Making viral videos before YouTube (Burnie Burns, co-founder, Rooster Teeth)
Rooster Teeth co-founder Burnie Burns talks with Recode's Peter Kafka about how the early viral video hit "Red vs. Blue" evolved into a thriving media company. Burns says Rooster Teeth, which predated the launch of YouTube by several years, has succeeded because it goes deep and talks honestly with its young, geeky, video game-savvy fans. He also discusses how YouTube helped the company release its first feature film, "Lazer Team," and explains why he considers the 2014 harassment campaign Gamergate a prelude to Donald Trump's presidential win.
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Rooster Teeth co-founder Burnie Burns talks with Recode's Peter Kafka about how the early viral video hit "Red vs. Blue" evolved into a thriving media company. Burns says Rooster Teeth, which predated the launch of YouTube by several years, has succeeded because it goes deep and talks honestly with its young, geeky, video game-savvy fans. He also discusses how YouTube helped the company release its first feature film, "Lazer Team," and explains why he considers the 2014 harassment campaign Gamergate a prelude to Donald Trump's presidential win.
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