Cole Steiner on Fame, Money, and Why Most Influencers Are Fake
Cole Steiner (aka cole_.train) went from working blue-collar jobs and serving in the military to gaining over 1.3 million followers in just over a year — and it all started with a $40 mic from Target.In this episode, Cole breaks down exactly what made him blow up, why authenticity beats everything in today’s content world, and how most influencers are completely different off camera.We also dive into:The moment his content started taking offWhy fake influencers are losingHow he built a real connection with fansThe truth about brand deals vs real growthHis wild experiences filming in publicAnd how he accidentally turned fan interactions into serious money
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Cole Steiner (aka cole_.train) went from working blue-collar jobs and serving in the military to gaining over 1.3 million followers in just over a year — and it all started with a $40 mic from Target.In this episode, Cole breaks down exactly what made him blow up, why authenticity beats everything in today’s content world, and how most influencers are completely different off camera.We also dive into:The moment his content started taking offWhy fake influencers are losingHow he built a real connection with fansThe truth about brand deals vs real growthHis wild experiences filming in publicAnd how he accidentally turned fan interactions into serious money
2026-04-10
24 min
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