S11E03: A New CEO & the $6,000 bike: What's Going On At Harley-Davidson?

Highside/Lowside - A Motorcycle Podcast

Spurgeon is joined by Common Tread's Lance Oliver to take a deep dive into the financial and structural changes rocking the Harley-Davidson corporate world. From a surprise CEO change (Artie Starrs from Topgolf and Pizza Hut) to a dealer revolt and the future of the brand, we're cutting through the clickbait to deliver a rational, fact-based look at the Motor Company.

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Common Tread: News, opinions, and written reviews
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2025-12-12 108 min

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