How Homes & Gardens' brand director is pivoting in the age of AI
Sarah Spiteri is the global brand director behind British shelter magazines Homes & Gardens and Livingetc. Livingetc is a modern creation, founded in the late 1990s to focus on contemporary style—but Homes & Gardens is an English institution dating back to 1919. After a ownership change, Sarah was tasked with revitalizing the print editions while growing the digital audience—she’s been hard at work, keeping both titles vital in a challenging media environment.
On this episode of the podcast she speaks with host Dennis Scully about the surprising fact that the majority of her online audience is American, why she wants to democratize the English design scene, and why, despite being an iconic British magazine, Homes & Gardens is open to publishing great design from anywhere in the world.
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