63 \\ 3 Content Creation Secrets to Improve Your Brand Awareness and Business Growth Using Human-Centric AI Prompts

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AI content isn't failing because
people don't like it.

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It's failing because it just doesn't
ask anything of the reader,

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right? And so that's why we are
going to learn today and dive

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in. How can you make sure that
AI is working for you and not

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against you?

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Tired of showing up online,
posting your heart out and still

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hearing crickets?

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Are you doing all the right things,
but wondering why your content

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isn't converting? Your DMs are dry

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and your audience isn't buying.

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You're not alone, and this podcast
is exactly for you.

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Welcome to Social Media Marketing
for Small Businesses where strategy

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meets soul and connection—well,
that's the secret sauce. Hi,

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I'm Cheyanne Cleyman, a wife,
proud mama of three, former

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actress and fitness trainer turned
serial entrepreneur and online

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relationship expert. Over the
last decade, I've built my own

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brands, helped dozens of others
grow theirs, and discovered one

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powerful truth: connection is the
real currency.

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If you're a service-based business
or high-ticket brand that wants

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more leads, trust, and sales from
social media without the burnout

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or fake hype, you're in the
right place.

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Each week, I'm bringing you short,
powerful, and packed episodes that

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feel like a coffee date with a best
friend and biz coach all in one.

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Let's turn your followers into clients
and content into connection.

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This is Social Media Marketing
for Small Businesses, and it's

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about to change how you show up
online. Let's dive in, boss.

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Well, let's talk about something
that a lot of people are quietly

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noticing right now: there is
more content than ever before.

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Right? Do you just feel like
you're getting inundated by more

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posts, more captions, more
reels, more emails, and yet,

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statistically, engagement is
down.

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Conversations are coming in slower,
and sales feel even harder to come by.

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And what's interesting is this: a lot
of that content is technically good.

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It's clear, it's helpful, it's
well-written.

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It's all the things that you've been
told to do, but it's not converting.

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And AI is playing a role in that—
not because AI is the enemy or

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that it's bad, but because most
people are using it in a way

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that removes the very thing that
conversion ultimately requires.

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So today I want to slow all this
way down.

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I want to calm the chaos and tell
you the truth.

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AI content isn't failing because
people don't like it.

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It's failing because it just
doesn't ask anything of the

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reader, right? And so that's why
we are going to learn today and

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dive in. How can you make sure
that AI is working for you and

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not against you? Let's dive in.

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So let's define the word
conversion for a second, not in

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a religious sense, but in the
sense of having someone go from

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audience to customer, right?
Conversion doesn't always mean a

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sale, though. Okay? Conversion
can be something really, much

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simpler. It can be someone
replying to you on social.

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It can be someone DMing you,
someone clicking, someone

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saying, "Hey, this is me."
Conversion is basically movement.

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And if you can look at those numbers
in that way and see how these

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numbers add up to the one that
actually becomes a customer,

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this will all get a lot more fun.
You'll start to see things that

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maybe you didn't see before,
because conversion is movement.

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Movement requires a decision,
right? And here's the problem,

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unfortunately, with most AI-assisted
content right now: it's basically

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designed to be safe. And what do
I mean by that? Well, it does

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explain, it does list. It educates,
it reassures. It works a lot like

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a computer, right? But it doesn't
challenge, necessarily. It doesn't

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confront, it doesn't call someone
forward, right? So maybe the

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audience member or the reader thinks,
"Yeah, okay, this makes sense,"

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and then they scroll, right?
No decision, no movement, no

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next step. And it's not that AI
can't function in this way.

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It just has to be taught. And
that's where you have to remember

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to be human, even with your own
AI agent—your AI tool, right?

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It's like you have to remind your
AI agent to be human.

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Now, let me show you what's actually
happening underneath the surface

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of all of this. Okay, so there are a few
really quiet or sneaky ways that

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AI content kills conversion, and
this is why.

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First, it avoids specificity, right?
It typically talks to you in more

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generalities. It speaks to everyone,
and it never names the real moment

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that the reader is in. So when content
feels broad, it feels optional, right?

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Like, why do I need to dive into
this? It doesn't feel like it's

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talking to me.

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Secondly, it avoids tension. It
doesn't take a stance on anything

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necessarily. It's not supposed to.
It doesn't say, like, "this is the

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way that's working," or "this way
isn't working."

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Have you ever talked to your AI agent
and it sounds like the best

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motivational coach ever? It's like
they're built to pump you up, not

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to speak out what's not working,
and it doesn't risk being polarizing.

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But clarity for someone who's in
need of a transformation—especially

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if you're a coach or an advisor—
they need contrast.

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To have that clarity, you need to
see one side and the other. There

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needs to be that bridge there,
and conversion ultimately

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requires that courage—the courage
to step in and say, "Yes, I want to

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step out of that and step into my
newness, my transformation."

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Hey, have you ever wanted to start
a podcast, or perhaps you have one

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out Juliana Barbati and her team;
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I mean it. They handle the entire
process—everything from building

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episode funnels to production and
marketing—so you can just focus on

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reaching your audience and
enjoying what you do. How do I

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know they work? For this very
podcast! Go ahead and visit

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julianabarbati.com and let them
know I sent you.

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Go ahead and check out the show
notes below; I've also put their

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link there. And the third thing
that AI doesn't do very well is

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that it avoids invitation. There's
no necessary clear next step.

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I know when I've used my AI agent
to help me with my content strategy,

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I always have to make sure that I
instigate a call to action.

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Because when there's no clear
next step, when there's no moment

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where the reader is asked to
respond, then there's no reason

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to engage. So the content just
becomes, again, more informational,

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but not engaging. And this is
important.

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This is very important, because if
your content isn't converting, your

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instinct might be, "Well, then I
just need to post more, right?"

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"It must be that my content just
isn't connecting, or it's just not

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being seen. That's why I need to
put out more." And so you spend

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that time doing more ideas, going
back to your AI, more formats,

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more platforms. But this is not a
volume issue.

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It's not about getting your stuff
out there more. It's a clarity issue.

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Posting more content that avoids
decision just multiplies the problem.

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It just creates more workload on
you and less decision based on

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your audience. What you actually
need to double down on is actually

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the opposite: fewer posts, but
fewer posts that do one thing

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very, very well. They need to help
your audience see themselves clearly.

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So, I've mentioned clarity a bunch.
What I like to refer to social

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media as being is a mirror, right?
You want your audience to see

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their own reflection. Let's talk
about how to fix this simply,

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especially without posting more.
Before you publish anything, ask

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yourself: "What belief am I
challenging?" You better be

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challenging something. "What
decision am I inviting?" Am I

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leaving the door open for them?
And what happens to them if they

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don't take action? Make them feel
that. Right now, AI can help you

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write this faster, but you must
decide what the content is asking

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of the person reading it. Because
conversion doesn't happen when

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people feel informed; it happens
when they feel seen, when it goes

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straight to the heart. It's when
they feel seen in their hesitation,

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when they feel called out in their
confusion, when they feel welcomed

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in their stuck place to get out
of there. That's when they move.

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So how does this all connect to
conversation? Because you probably

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don't hear this enough out there
just yet. I hope you start to hear

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it more, because content used to
be king, but not anymore.

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You cannot convert people based
on content alone; it's just too

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competitive. Everyone is doing it.
The car wash down the street is

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doing content now on social media.
So here's the bridge that most

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people miss: conversion does not
happen on the post. It happens

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after the post. It's in the
conversation the post creates,

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even if it's conversation brought
up from your post with people in

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their own environment with other
people, right?

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It doesn't say, "Talk to me," it
doesn't say, "Tell me where you're

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stuck," or "Let's explore this
together." That's what AI content

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doesn't do, and that's why it fails
to convert—it usually fails to

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open the door to conversation.
But if the content doesn't invite

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conversation, it can't lead to
connection. That's just general

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human behavior. How do you expect
to get closer to someone if you

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don't invite conversation, if you
don't open up, if you don't ask

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questions? Without connection,
relationships fail and sales stall.

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In talking about all this, I've really
elevated the problem. I've made it

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obvious to you as a business owner
why this is not working and often

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working against you. Well, this
is exactly why I created the free

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guide: "5 Quiet Reasons Your Content
Isn't Converting."

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Most conversion problems are not
obvious; they're subtle. This guide

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is going to walk you through where
your content may be playing it too

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safe, how clarity gets diluted,
and what to adjust so your content

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actually invites response. Download
this for free using the link in the

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show notes. It's not about posting
more; it's about crystal clear clarity.

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Now, as we land this plane on this
episode, I want to leave you with

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this: Remember that AI is not the
enemy. AI didn't break your content,

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but content that avoids decision
will never create momentum.

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Let AI support your workflow, let
clarity lead your message, and let

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conversation do the converting. I
love that you guys joined me on

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this 63rd episode of Social Media
Marketing for Small Businesses.

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If you loved this episode, please
share it with a fellow small

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business owner so they can stop
making the same mistakes. I would

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love to hear how this landed with
you. Please leave me a quick review

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on Apple Podcasts. It helps get
this out to more people.

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I'd love to hear from you personally!
Come find me on Instagram at

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@TheEnergizedMompreneur, or you
can always just hit me up in the DMs.

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I would love to chat and see how
we can implement this for your

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business. Until next time, keep
growing, keep believing in yourself,

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and I'll see you on the next episode.
All right, my friend, that's it for

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today. If your content is not
converting, it's not your fault.

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Chances are you've been taught to
prioritize the algorithm instead of

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actual humans, and that ends right
here.

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Go ahead and grab my free guide,
"5 Quiet Reasons Your Content Isn't

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Converting and What to Do Instead."
It's packed with real talk, practical

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shifts, and immediate wins. Link
is in the show notes below.

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And if you're ready to stop guessing
and start connecting with ideal

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clients, book a free connection call
with our team at @KuleanaConnect.

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We don't do content; we do connection
that converts. It's not about going

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viral, it's about being valuable.
Thanks for hanging out. I'm

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Cheyanne Cleyman, and I'll see
you on next week's episode.

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See you later, boss.