How to Actually Use ChatGPT

In Episode 8 of The Marketing Mechanic, Dennis Yu breaks down how to actually use ChatGPT—not just for fun prompts, but as a real business tool. He starts with the basics: talking to ChatGPT like a person instead of a search engine, using voice instead of text, and feeding it real context through your goals, content, and targeting. From there, Dennis shows how to move beyond one-off chats by building projects and custom GPTs that remember your systems, follow your SOPs, and handle repeatable work just like trained team members.

He explains the layers that turn ChatGPT into a functioning digital employee—projects, custom GPTs, and knowledge bases—then connects them with real-world tools like Gmail, Google Drive, and Zoom. Using examples from his own workflow at Local Service Spotlight, Dennis walks through how to train AI agents with your actual processes (like video editing, website audits, or lead follow-ups), how to manage them like team members, and how to keep quality high through checklists and QA.

By the end, you’ll see how to scale from simple prompts to a system that automates, documents, and improves your work every week. Dennis also covers what’s coming next—token-based pricing, agent orchestration, and how efficient managers will win when AI starts charging by results instead of time.If you want to move from “using ChatGPT” to running a real AI-powered operation, this episode gives you a full roadmap—step-by-step, from setup to management.

If you want to learn how we apply these exact systems inside real businesses—or want to get involved yourself or through a young adult you know—enroll in High Rise Academy under High Rise Influence here: https://highriseinfluence.net/

Dennis Yu, Founder of BlitzMetrics:

Facebook: https://www.facebook.com/dennisyu/

LinkedIn: https://www.linkedin.com/in/dennisyu

Twitter: https://x.com/dennisyu

BlitzMetrics: https://blitzmetrics.com/

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