Motorcycle Dealerships Are In a Crisis. Here's Why.
The motorcycle manufacturers' head offices tell us not to worry about the state of dealerships in North America—"Everything's fine, fine fine!" we're told. But if you look around, you see dealerships closing everywhere, and others seeming to be in financial straits. What's going on? Dealers are close-lipped trying to avoid trouble with the OEMs' bigwigs. But Mark Sheffield, who's been working on with dealership insiders for decades, is here to tell us what's really happening in the domain of the dealer. Get the straight information in this second part of a two-parter episode.
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