Gimme, Gimme, GIMMICK!

Robservations with Rob Liefeld

A deep dive into the history of the cover enhancements, gimmicks and variants that publishers have utilized to increase sales and awareness. Many of those same incentives are now used by studios and theater chains to drive interest in films and DVD collections as well. Plus, Recency Bias! What is it and how it applies to THE BATMAN! 

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A deep dive into the history of the cover enhancements, gimmicks and variants that publishers have utilized to increase sales and awareness. Many of those same incentives are now used by studios and theater chains to drive interest in films and DVD collections as well. Plus, Recency Bias! What is it and how it applies to THE BATMAN! 

2022-01-28 93 min
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