The lead time crisis isn't over yet. Bew White of Summer Classics explains why
Bew White started Summer Classics in the late 70s, almost by chance. After coming across a tag in a shop with the words “Summer Classics' ' written on it, the phrase struck a chord, and he dreamt up a company. Today, along with its sister indoor brand Gabby and growing accessories line Wendy Jane, Summer Classics has become a powerhouse of the industry. The story of the company’s growth is full of ups, downs, twists and turns—it’s a journey White recounts in a memoir he published this summer.
In the latest episode of the podcast, he discusses some incredible tales from his book. He also explains why the industry’s lead time crisis isn’t over yet, how RH was able to get so big so fast, and why pivoting to working with designers helped save Summer Classics from the great recession.
This episode is sponsored by The Bruno Effect and Ben Soleimani
LINKS
Bew White's memoir "A Summer Classic"
Summer Classics
Gabby
Dennis Scully
Business of Home
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