27 \\ Struggling with Social Media Engagement? Here’s How Relationship Marketing and Real Connections Yield Better Lead Generation Results

1
00:00:00,000 --> 00:00:03,000
Cheyanne: Screen time is going
up, not just in kids, but with

2
00:00:03,000 --> 00:00:06,300
adults, and so we've got to
figure out, as a business owner,

3
00:00:06,300 --> 00:00:10,560
where are my people spending all
of their time? And then go there

4
00:00:10,920 --> 00:00:13,980
and it looks like engaging
before they ever even know your

5
00:00:13,980 --> 00:00:15,540
name. That's what you want to
do.

6
00:00:20,850 --> 00:00:24,090
Tired of showing up online,
posting your heart out and still

7
00:00:24,090 --> 00:00:27,060
hearing crickets. Are you doing
all the right things but

8
00:00:27,060 --> 00:00:31,140
wondering why your content isn't
converting? Your DMS are dry and

9
00:00:31,140 --> 00:00:33,990
your audience isn't buying?
You're not alone, and this

10
00:00:33,990 --> 00:00:37,950
podcast is exactly for you.
Welcome to Social Media

11
00:00:37,950 --> 00:00:41,610
Marketing for Small Businesses,
where strategy meets soul and

12
00:00:41,610 --> 00:00:46,020
connection. Well, that's the
secret sauce. Hi. I'm Cheyanne

13
00:00:46,050 --> 00:00:49,890
Cleyman, a wife, proud mama of
three, former actress and

14
00:00:49,890 --> 00:00:53,220
fitness trainer turned serial
entrepreneur and online

15
00:00:53,220 --> 00:00:56,760
relationship expert. Over the
last decade, I've built my own

16
00:00:56,760 --> 00:01:00,480
brands, helped dozens of others
grow theirs, and discovered one

17
00:01:00,480 --> 00:01:05,190
powerful truth connection is the
real currency. If you're a

18
00:01:05,190 --> 00:01:08,670
service based business or high
ticket brand that wants more

19
00:01:08,670 --> 00:01:12,990
leads trust and sales from
social media without the burnout

20
00:01:13,020 --> 00:01:16,740
or fake hype, you're in the
right place. Each week, I'm

21
00:01:16,740 --> 00:01:20,670
bringing you short, powerful and
packed episodes that feel like a

22
00:01:20,670 --> 00:01:25,110
coffee date with a best friend
and biz coach all in one. Let's

23
00:01:25,110 --> 00:01:29,160
turn your followers into clients
and content into connection.

24
00:01:29,610 --> 00:01:32,460
This is social media marketing
for small businesses, and it's

25
00:01:32,460 --> 00:01:36,840
about to change how you show up
online. Let's dive in, boss,

26
00:01:38,520 --> 00:01:41,610
hey, hey, welcome back, or
welcome for the first time to

27
00:01:41,610 --> 00:01:45,270
Social Media Marketing for Small
Businesses. It's the podcast for

28
00:01:45,270 --> 00:01:49,020
high trust service providers and
brands who want to do social

29
00:01:49,020 --> 00:01:53,760
media differently. I'm Cheyenne,
founder of Juliana connect, and

30
00:01:53,790 --> 00:01:57,690
here's the deal. We don't do
content. We don't care about

31
00:01:57,690 --> 00:02:01,860
going viral. We care about
relationships. Because in our

32
00:02:01,860 --> 00:02:06,600
world, relationships lead to
results. So if you've ever

33
00:02:06,600 --> 00:02:10,080
caught yourself thinking, why am
I posting all this content and

34
00:02:10,080 --> 00:02:13,770
still not getting any leads?
Well, this episode is going to

35
00:02:13,770 --> 00:02:19,020
hit home first. Let me ask you a
few quick questions. Have you

36
00:02:19,020 --> 00:02:22,290
ever gone viral or maybe had a
post perform really well and

37
00:02:22,290 --> 00:02:26,190
still didn't get any DMS or
sales. Do you feel like growth

38
00:02:26,190 --> 00:02:30,240
is happening but your calendar
is still empty? Or are you

39
00:02:30,240 --> 00:02:32,910
wondering what other people are
doing to actually turn

40
00:02:32,910 --> 00:02:36,480
engagement into business? If
you're nodding your head along

41
00:02:36,480 --> 00:02:40,260
like a doggy on a dashboard
right now, well, you are not

42
00:02:40,260 --> 00:02:43,980
alone. We talk to service
providers, coaches and agency

43
00:02:44,010 --> 00:02:48,750
owners every single day who are
stuck in the same cycle. But

44
00:02:48,810 --> 00:02:52,530
here's the truth. No one told
you. Are you leaning in? Lead

45
00:02:52,530 --> 00:02:58,290
Generation isn't about going
viral. It's about visibility and

46
00:02:58,290 --> 00:03:02,610
trust. Let's dive in to exactly
what that is and how you build

47
00:03:02,610 --> 00:03:07,710
it on today's episode, we've
been sold this lie. If you just

48
00:03:07,710 --> 00:03:10,890
go viral, your business will
blow up. But here's what we've

49
00:03:10,890 --> 00:03:15,420
seen firsthand at Juliana
Connect, you can have a post hit

50
00:03:15,420 --> 00:03:20,640
100,000 people and we have and
still not get a single aligned

51
00:03:20,670 --> 00:03:24,810
lead. You can have 10,000
followers also been here, and

52
00:03:24,810 --> 00:03:29,250
still feel completely invisible
to the right people. You can

53
00:03:29,250 --> 00:03:33,450
have a reel with 1000s of views
and still have no one booking.

54
00:03:33,690 --> 00:03:36,360
Why is that right? Isn't that
what you're supposed to shoot

55
00:03:36,360 --> 00:03:41,970
for? Well, it's because views
don't equal trust, and trust is

56
00:03:42,000 --> 00:03:46,770
ultimately what converts. So now
that we've kind of crashed

57
00:03:46,770 --> 00:03:49,980
through the myth, what's the
truth? What does high converting

58
00:03:49,980 --> 00:03:54,810
lead generation actually look
like? Well, it looks like

59
00:03:54,840 --> 00:03:58,050
getting visible in the right
spaces. Have you ever asked

60
00:03:58,050 --> 00:04:02,460
yourself, Where do your dream
clients already hang out. And

61
00:04:02,490 --> 00:04:04,950
it's next level when you think
about, where do they hang out

62
00:04:04,980 --> 00:04:08,250
online? Because, after all,
social media is supposed to be

63
00:04:08,310 --> 00:04:12,030
social, right? I know so many
people get on and get off and

64
00:04:12,030 --> 00:04:14,850
they just want to check out, or
they get on and they get lost in

65
00:04:15,060 --> 00:04:18,900
some kind of scroll, but the
fact remains that screen time is

66
00:04:18,900 --> 00:04:22,920
going up, and even not just in
kids, but with adults. And so

67
00:04:22,950 --> 00:04:26,280
we've got to figure out, as a
business owner, where are my

68
00:04:26,280 --> 00:04:30,180
people spending all of their
time? And then go there and it

69
00:04:30,180 --> 00:04:33,720
looks like engaging before they
ever even know your name. That's

70
00:04:33,720 --> 00:04:37,500
what you want to do. So when
you're actually looking to do

71
00:04:37,530 --> 00:04:40,890
lead generation, that counts,
that's going to convert is you

72
00:04:40,890 --> 00:04:44,910
want to engage before they find
you. So that's the thing. Is you

73
00:04:44,910 --> 00:04:49,830
want to find them and then start
engaging. You say the first

74
00:04:49,830 --> 00:04:54,690
hello you show interest, so that
when they do engage back with

75
00:04:54,690 --> 00:04:59,250
you, you're already a familiar
voice and a familiar face. And

76
00:04:59,250 --> 00:05:02,160
ultimately, this. Kind of lead
generation, the high converting

77
00:05:02,160 --> 00:05:06,660
kind it looks like building real
connection, and not just content

78
00:05:06,660 --> 00:05:10,230
calendars. When an ideal client
comes to your page, they don't

79
00:05:10,230 --> 00:05:13,230
want to see a billion posts that
just look like perfect,

80
00:05:13,230 --> 00:05:17,160
graphically designed images from
Canva or these super, really

81
00:05:17,160 --> 00:05:20,430
cool edited reels that might
keep them on your page. You may

82
00:05:20,430 --> 00:05:23,430
get some high vanity metrics and
views, but if they're not

83
00:05:23,430 --> 00:05:25,770
clicking to download your
freebie or to book a call with

84
00:05:25,770 --> 00:05:30,120
you, it doesn't matter. That's
why, at my business, Juliana

85
00:05:30,120 --> 00:05:33,690
connect, we believe in
proactive, human, led, lead

86
00:05:33,690 --> 00:05:36,840
generation. I know you don't
really hear much of this any

87
00:05:36,840 --> 00:05:40,260
days, but we really believe
we're onto a relationship

88
00:05:40,260 --> 00:05:44,940
revolution online, because
people are losing trust in a lot

89
00:05:44,940 --> 00:05:47,670
of things online with people,
but especially businesses,

90
00:05:47,670 --> 00:05:51,660
because they feel sold to and it
feels like they're being kept at

91
00:05:51,660 --> 00:05:54,990
a distance. That's why, if
you're proactive about it, and

92
00:05:54,990 --> 00:05:58,110
you take the bots out of the
equation, and you go into the

93
00:05:58,110 --> 00:06:01,650
DMS, you listen intentionally,
and you focus on the

94
00:06:01,650 --> 00:06:05,670
relationship building. That's
where the real, beautiful

95
00:06:05,670 --> 00:06:08,550
connection, and honestly, that's
where the connection leads to

96
00:06:08,550 --> 00:06:13,110
conversion. It's going to happen
there, not chasing trends, not

97
00:06:13,110 --> 00:06:16,800
spamming groups, not blasting
your link everywhere. I know

98
00:06:16,800 --> 00:06:19,920
it's tempting and those things,
it doesn't mean that you can't

99
00:06:19,920 --> 00:06:23,850
do them, but it's all about
doing them at the right time.

100
00:06:24,090 --> 00:06:27,090
That's why our framework, with
Juliana connect, we actually

101
00:06:27,090 --> 00:06:31,050
have a five part system that we
don't even share our clients,

102
00:06:31,140 --> 00:06:36,810
freebies or links until they're
absolutely ready. The person is

103
00:06:36,840 --> 00:06:41,070
absolutely a warm lead and is
practically begging for it. So

104
00:06:41,160 --> 00:06:44,190
by the way, if you're still
wondering why your content isn't

105
00:06:44,190 --> 00:06:47,490
bringing in the leads that you
want, well, we made something

106
00:06:47,520 --> 00:06:51,750
just for you in mind. It's
called Five quiet reasons your

107
00:06:51,750 --> 00:06:55,680
content isn't converting and
what to do instead. Right?

108
00:06:55,920 --> 00:06:58,290
Because it's not all about what
you're doing wrong. We want to

109
00:06:58,290 --> 00:07:01,830
make sure that you can learn how
to pivot and start doing what

110
00:07:01,830 --> 00:07:06,210
works, and start doing what is
right. The freebie breaks down

111
00:07:06,210 --> 00:07:09,840
the subtle but very powerful
shifts that make your content

112
00:07:09,840 --> 00:07:14,790
magnetic only when paired with
trust driven engagement. When

113
00:07:14,790 --> 00:07:17,520
you're ready to download, go to
the link, it's in the show notes

114
00:07:17,520 --> 00:07:21,060
below, and go grab it. And if
you're still sitting here

115
00:07:21,060 --> 00:07:23,760
thinking, like, Okay, I know I
need help actually building

116
00:07:23,760 --> 00:07:26,670
relationships online, but I
just, oh, I just don't want to

117
00:07:26,670 --> 00:07:29,010
make more noise out there. I
don't know what to do. I want

118
00:07:29,010 --> 00:07:34,350
strategy Perfect. Let's chat. My
husband and I, we're a small

119
00:07:34,350 --> 00:07:37,470
team family business, and we
would love to get on the phone

120
00:07:37,470 --> 00:07:40,950
with you. We offer free
connection calls where we get to

121
00:07:40,950 --> 00:07:44,220
know you, your audience, your
ideal client, your growth goals,

122
00:07:44,250 --> 00:07:48,330
and there's no pitch, just
possibilities. You can also book

123
00:07:48,480 --> 00:07:52,200
a call through the link in the
show notes. So whether you're

124
00:07:52,200 --> 00:07:56,400
new to this podcast or you're an
old timer, what is that like an

125
00:07:56,400 --> 00:08:00,360
old time subscriber? There we
go. You know that I love to end

126
00:08:00,390 --> 00:08:04,980
each episode with an actionable
tip. Call it a challenge, and if

127
00:08:04,980 --> 00:08:07,860
you've been watching your watch
at all, yes, this episode is

128
00:08:07,860 --> 00:08:11,610
short and sweet, as are most my
episodes, because I want to make

129
00:08:11,610 --> 00:08:14,970
them binge worthy. I want you to
be able to go through them, take

130
00:08:14,970 --> 00:08:18,120
the notes, take what you need,
and then go apply it. That is

131
00:08:18,120 --> 00:08:21,840
what this podcast is all about,
and why I did it this way. I

132
00:08:21,840 --> 00:08:25,800
love podcasts, and I love great
conversations between people and

133
00:08:25,800 --> 00:08:29,670
learning and growing, but this
podcast is more for you to

134
00:08:29,670 --> 00:08:32,460
invest more of your time and
actually building and growing

135
00:08:32,490 --> 00:08:35,370
your message, and not just
looking or listening to me in

136
00:08:35,370 --> 00:08:39,180
your earbuds. So let's get to
the challenge of this week. Here

137
00:08:39,180 --> 00:08:43,020
we go. Instead of focusing on
your next post, I want you to

138
00:08:43,020 --> 00:08:48,180
focus on your next conversation.
Okay, your challenge this week

139
00:08:48,180 --> 00:08:52,260
is to message three people,
three people you've been quietly

140
00:08:52,260 --> 00:08:56,190
watching, people you would just
love to work with and start a

141
00:08:56,190 --> 00:09:00,450
conversation without pitching.
My suggestion would be ask a

142
00:09:00,450 --> 00:09:04,830
question, send encouragement,
share something you love about

143
00:09:04,830 --> 00:09:09,660
their work. This is how real
lead generation starts, and it's

144
00:09:09,660 --> 00:09:14,490
how high trust brands grow and
add to their bottom line. Well,

145
00:09:14,550 --> 00:09:18,600
that's it for today. Boss, going
viral might feel fun, but going

146
00:09:18,600 --> 00:09:22,500
deep, that's what builds
businesses. I'll see you next

147
00:09:22,500 --> 00:09:25,200
time on social media marketing
for small businesses. Until

148
00:09:25,200 --> 00:09:28,830
then, keep connecting and watch
the conversions flow.

149
00:09:31,220 --> 00:09:34,760
All right, my friend, that's it
for today. But let me leave you

150
00:09:34,760 --> 00:09:38,240
with this. If your content is
not converting, it's not your

151
00:09:38,240 --> 00:09:41,680
fault. Chances are you've been
taught to prioritize the

152
00:09:41,680 --> 00:09:46,000
algorithm instead of the actual
humans reading your words and

153
00:09:46,000 --> 00:09:50,560
that that ends right here. Go
ahead and grab my free guide,

154
00:09:50,620 --> 00:09:54,340
five quiet reasons your content
isn't converting and what to do

155
00:09:54,340 --> 00:09:58,540
instead. It's packed with real
talk, practical shifts and

156
00:09:58,600 --> 00:10:03,000
quick, immediate wins. US. Link
is in the show notes below. And

157
00:10:03,000 --> 00:10:06,180
if you're ready to stop guessing
and start connecting with ideal

158
00:10:06,180 --> 00:10:10,080
clients who actually buy from
you, book a free connection call

159
00:10:10,080 --> 00:10:13,440
with our team at kuliana
Connect. We don't do content. We

160
00:10:13,440 --> 00:10:17,100
do connection that converts
because at the end of the day,

161
00:10:17,100 --> 00:10:21,080
it's not about going viral, it's
about being valuable. Thanks for

162
00:10:21,080 --> 00:10:24,260
hanging out with me again. I'm
Cheyenne Klayman and I'll see

163
00:10:24,260 --> 00:10:27,140
you on next week's episode. See
you later. Boss. You.