Paywalls make content better (Nick Thompson, editor in chief, Wired)
Wired editor in chief Nick Thompson talks with Recode's Peter Kafka about the merits of running a print magazine in 2018 and why Wired.com is adding a $20/year paywall. Thompson, previously the editor of NewYorker.com, learned there that asking readers to pay for content changes not just their experience, but also how writers and editors do their jobs because now the pressure is on to make unique content that people will love. He also discusses why much of the conventional wisdom around Facebook's News Feed changes is wrong, the difference between writing for print versus the web and how he is reconciling Wired's original mission of techno-optimism with the realities of 2018.
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Wired editor in chief Nick Thompson talks with Recode's Peter Kafka about the merits of running a print magazine in 2018 and why Wired.com is adding a $20/year paywall. Thompson, previously the editor of NewYorker.com, learned there that asking readers to pay for content changes not just their experience, but also how writers and editors do their jobs because now the pressure is on to make unique content that people will love. He also discusses why much of the conventional wisdom around Facebook's News Feed changes is wrong, the difference between writing for print versus the web and how he is reconciling Wired's original mission of techno-optimism with the realities of 2018.
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