John McDonald of Semihandmade is looking beyond IKEA
Semihandmade started as a small woodworking shop in LA, but after founder John McDonald experimented with making custom doors for IKEA kitchen cabinets, it grew explosively, becoming a national brand with over seventy employees and millions in revenue. Now McDonald is thinking beyond IKEA, with a new direct-to-consumer brand he’s betting will change the way Americans buy kitchens. On this episode of the Business of Home podcast, he chats with host Dennis Scully about Semihandmade’s scrappy beginnings, a complicated relationship with IKEA, and why he hired veteran publishing executive Beth Brenner to take his company into its next chapter. This episode is sponsored by The Shade Store and Universal Furniture.
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Semihandmade started as a small woodworking shop in LA, but after founder John McDonald experimented with making custom doors for IKEA kitchen cabinets, it grew explosively, becoming a national brand with over seventy employees and millions in revenue. Now McDonald is thinking beyond IKEA, with a new direct-to-consumer brand he’s betting will change the way Americans buy kitchens. On this episode of the Business of Home podcast, he chats with host Dennis Scully about Semihandmade’s scrappy beginnings, a complicated relationship with IKEA, and why he hired veteran publishing executive Beth Brenner to take his company into its next chapter. This episode is sponsored by The Shade Store and Universal Furniture.
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