Financial Times CEO John Ridding: How to make people pay for media
Financial Times CEO John Ridding talks with Recode’s Peter Kafka about the company’s decade-long head start in paid online subscriptions. Some of his peers in the tech and media world were initially “hostile” to the idea of a paywall, he says, but two-thirds of the FT’s current revenue is coming from subscriptions. Ridding also talks about how the London-headquartered newspaper has butted heads with some of the big tech platforms, how its global business-minded staff has grappled with the Brexit and Trump phenomena, and how the business has changed since Nikkei bought the FT in 2015.
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Financial Times CEO John Ridding talks with Recode’s Peter Kafka about the company’s decade-long head start in paid online subscriptions. Some of his peers in the tech and media world were initially “hostile” to the idea of a paywall, he says, but two-thirds of the FT’s current revenue is coming from subscriptions. Ridding also talks about how the London-headquartered newspaper has butted heads with some of the big tech platforms, how its global business-minded staff has grappled with the Brexit and Trump phenomena, and how the business has changed since Nikkei bought the FT in 2015.
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