Digital Fundraising: Finding and Converting Supporters into Donors

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If your nonprofit is still pouring most of its energy into grants and social media, this episode is your wake-up call. Email marketing is one of the most underutilized and highest-return fundraising tools available to small nonprofits. When it's paired with a smooth, friction-free donation experience, it can transform how your organization generates unrestricted revenue.

On this week's episode of The Small Nonprofit Podcast, host Maria Rio sits down with Christina Edwards, founder of Splendid Consulting and host of the Purpose and Profit Club podcast. You'll learn why your email list is one of your most valuable owned assets, how to build a sustainable email strategy without burning out, and what it actually means to make giving easy for your donors. You'll also hear a story about a nonprofit that raised $1,000 in seven minutes using email alone — and why that's more possible than you think.

Connect with Christina: https://www.splendidatl.com/

Ten email subject lines that you can use: https://www.splendidcourses.com/10

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

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