How India Became A Motorcycle Superpower

If you've been paying attention for the past decade, you know that India's motorcycle industry is booming. But what's it like to ride there? And why does it matter to North American riders? In this episode of The Lowdown Podcast, Neil returns from riding India, where his eyes were opened.

Neil's no stranger to challenging riding; he's a racer (including years in flat track, speedway and roadracing). He's ridden bikes as a magazine writer and editor in locations all over the world. But India was a whole new level of difficulty, with traffic—including a gas tanker—liable to be coming at you the wrong way, down the opposite shoulder of the road where it belongs.

And yet, the country is moto-mad. People are buying bikes in a scale we just cannot appreciate here in North America. This week, motorcycle designer/industry analyst Michael Uhlarik returns to give us a rundown of the players on that scene, companies that you might have never heard of, but companies that are making motorcycles in a scale that far eclipses familiar North American players like Indian and Harley-Davidson. And you might not think that will matter in North America or Europe, but that's not the case. Historically, western countries extracted resources and financial wealth from India. Now, money is still flowing out of India, but it's returning as companies like Bajaj, Mahindra or TVS buy ownership in brands like KTM, BSA or Norton.

The made-in-India revolution has already hit the world of motorcycles, but Uhlarik suggests it might go even further—with the most American brand of all a potential target of Indian capital…

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