If You Want Culture Change, Create New Stories
Many leaders realize they need to change their organization’s culture to save the business. But employees usually resist change and stick to past norms. Jay Barney, professor at the University of Utah’s Eccles School of Business, studied leaders who successfully led culture change and found one thing in common: they created and spread stories. He says it's not about making up stories but taking action — in authentic, yet theatrical and memorable ways. The new stories then emanate throughout the workforce and rewrite the old narrative. Barney explains the six rules of this practice that leaders need to follow. He’s a coauthor, with Manoel Amorim and Carlos Júlio, of The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization and the HBR article “Create Stories That Change Your Company’s Culture.”
2023-09-05
30 min
Available Results
Generated results are saved to the knowledge database for reuse and search.
No generated results are available for this episode yet.
Extract Knowledge
Pick what you want extracted first. Model, scope, and chapter options appear after a template is selected.
Generated results for public episodes are saved to the knowledge database so they can be reused and searched later.
Transcript
No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in
Chapters
No chapters available.