Raise Your Hand Marketing: Secrets to Thriving in Business at A Young Age w/ Josh Bardsley
In this episode of The Big Success Podcast, we welcome Josh Bardsley, a dynamic entrepreneur and thought leader in the business world. Join us as Josh shares his journey, from overcoming early challenges to building a successful brand. Listeners will gain valuable insights into effective marketing strategies, the importance of resilience, and the power of innovation in today’s competitive landscape. Josh also discusses practical steps you can take to elevate your business and personal brand. Whether you're an aspiring entrepreneur or a seasoned professional, this episode is packed with actionable advice and inspiration to help you achieve your goals. Tune in and discover how to unlock your potential for big success!
About Josh Bardsley:
Josh Bardsley is an accomplished entrepreneur and business strategist known for his innovative approach to marketing and brand development. With a passion for helping businesses thrive, he has successfully navigated challenges in the competitive landscape, building a strong reputation as a thought leader. Josh is dedicated to sharing his knowledge and experiences, empowering others to unlock their potential and achieve their goals. His insights into resilience, innovation, and effective business strategies make him a sought-after speaker and mentor in the entrepreneurial community.
Learn more: https://www.actioncoachmarketing.com/
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook
2024-09-28
8 min
Transcript
2 chapters
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WEBVTT 00:00:00.059 --> 00:00:02.188 <v Speaker 1>The thing with Gen Z is that they hate going out of the comfort zone. 00:00:02.188 --> 00:00:04.368 <v Speaker 1>They want to, but they hate doing it. 00:00:04.599 --> 00:00:07.088 <v Speaker 2>Josh Bardsley avalanches his company. 00:00:07.088 --> 00:00:08.090 <v Speaker 2>He does amazing things. 00:00:08.400 --> 00:00:11.848 <v Speaker 1>In reality, it's just making sure that you give someone what they need. 00:00:11.848 --> 00:00:14.653 <v Speaker 1>You're no longer a hunter, you're a relationship manager, you're a farmer. 00:00:14.820 --> 00:00:20.184 <v Speaker 2>How he manages and recruits and retains a young audience Phenomenal stuff. 00:00:20.224 --> 00:00:26.868 <v Speaker 1>Just helping them buy in and making them feel like they're making an impact is really key to them, and if you do that, they don't just stay, they get the work done. 00:00:27.129 --> 00:00:34.375 <v Speaker 2>I want to look, though, at something that you've become amazing at, and that is how do you recruit millennials and Gen Z? 00:00:34.375 --> 00:00:36.976 <v Speaker 2>I guess you got to add Gen Z into the equation these days. 00:00:41.200 --> 00:00:44.226 <v Speaker 1>One of the biggest things for me is, like it's only a short small amount of them really care about money. 00:00:44.226 --> 00:00:45.990 <v Speaker 1>It's more about, like, what you can offer them in terms of flexibility. 00:00:45.990 --> 00:00:49.417 <v Speaker 1>That age group is they want to know, like okay, can I work from home? 00:00:49.417 --> 00:00:51.201 <v Speaker 1>They want to know, like, what benefits they get. 00:00:51.201 --> 00:00:53.829 <v Speaker 1>They want the community aspect of business, they want the socials. 00:00:53.829 --> 00:01:00.722 <v Speaker 1>And I think the biggest thing is if you just run a company where everyone is there and just doing it and going home, you know you're going to lose people. 00:01:00.722 --> 00:01:03.347 <v Speaker 1>They want to feel like they're in a friendship circle. 00:01:03.728 --> 00:01:08.376 <v Speaker 1>I think just having a consistent, just being consistent is is the key thing. 00:01:08.376 --> 00:01:17.484 <v Speaker 1>And, you know, celebrating wins like we always do, like a you know win of the weeks and and bringing people in, we make sure that they're kind of you're pushing out their comfort zones. 00:01:17.484 --> 00:01:20.141 <v Speaker 1>The thing with gen z is that they hate going out of comfort zone. 00:01:20.141 --> 00:01:22.344 <v Speaker 1>They want to, but they hate doing it. 00:01:22.344 --> 00:01:32.149 <v Speaker 1>And if you manage them in a way that is like old school management, which is like you know, can you do this, can you do this, and I need to stand by X, y, z time, they do not respond well to that whatsoever. 00:01:32.149 --> 00:01:34.789 <v Speaker 1>It's more like hey, what do you think about this? 00:01:34.789 --> 00:01:40.801 <v Speaker 1>Get their opinion, get them to buy into the solution as their solution as well, and then it gets done. 00:01:40.801 --> 00:01:41.921 <v Speaker 1>It's like that it, then it gets done. 00:01:41.921 --> 00:01:43.983 <v Speaker 1>It's like that it's their project. 00:01:43.983 --> 00:01:45.724 <v Speaker 1>They'd like to feel like they got ownership of stuff. 00:01:45.983 --> 00:01:49.587 <v Speaker 2>So what else we got to do to manage and lead the millennials and the Gen Z? 00:01:49.867 --> 00:01:56.871 <v Speaker 1>The best thing that we do, the best thing I've done with this whole, you know, keeping them, maintaining them, making them happy is in team meetings. 00:01:56.871 --> 00:02:00.134 <v Speaker 1>Everyone pitches in and it's everyone's ideas valued, no matter what level they're in in the company. 00:02:00.134 --> 00:02:03.075 <v Speaker 1>What level they're in in the company, and there's votes. 00:02:03.075 --> 00:02:17.170 <v Speaker 1>If you have a project on, you know, let's change this process or let's have this new strategy, everyone in that team will make a decision as a team and they vote in and it's that kind of buy-in and that could be anything that could be. 00:02:17.170 --> 00:02:19.788 <v Speaker 1>You know, what color are we going to make this week's ad? 00:02:19.788 --> 00:02:22.024 <v Speaker 1>Or like if something simple it could be anything. 00:02:22.024 --> 00:02:29.656 <v Speaker 1>Just helping them buy in and making them feel like they're making an impact is really key to them, and if you do that, they don't just stay, they get the work done. 00:02:29.997 --> 00:02:33.651 <v Speaker 2>Yeah, how do we succeed at marketing overall? 00:02:33.651 --> 00:02:35.145 <v Speaker 2>Then we'll get into some specifics. 00:02:35.699 --> 00:02:40.231 <v Speaker 1>Marketing is nowadays you're buying a lifetime relationship. 00:02:40.231 --> 00:02:48.763 <v Speaker 1>Most brands nowadays, even if it's B2B or b2c, the the level of opportunity for loyalty with customers has never been higher. 00:02:48.763 --> 00:02:53.391 <v Speaker 1>Um, people have major, major loyalty to brands. 00:02:53.391 --> 00:03:00.643 <v Speaker 1>Even you know, small things in marketing is very simple if you just you know, instead of going out and selling and saying, hey, you know, do you want to buy my stuff? 00:03:00.643 --> 00:03:01.346 <v Speaker 1>You say let's have a conversation. 00:03:01.346 --> 00:03:02.991 <v Speaker 1>You make an offer that you know is really something that they need right now. 00:03:02.991 --> 00:03:03.532 <v Speaker 1>You want to buy my stuff? 00:03:03.532 --> 00:03:04.616 <v Speaker 1>You say let's have a conversation. 00:03:04.616 --> 00:03:08.733 <v Speaker 1>You make an offer that is really something that they need right now. 00:03:08.733 --> 00:03:11.342 <v Speaker 1>You get to have a lot of conversations and you get to build a lot of relationships. 00:03:11.342 --> 00:03:14.831 <v Speaker 1>So it's kind of like a switch in what is marketing success. 00:03:14.831 --> 00:03:19.352 <v Speaker 1>It's basically, you're no longer a hunter, you're a relationship manager, you're a farmer. 00:03:19.352 --> 00:03:21.783 <v Speaker 1>If you can do that, make that switch, you'll be successful in any business. 00:03:22.344 --> 00:03:25.830 <v Speaker 2>So what triggers someone to raise their hand as you call? 00:03:25.849 --> 00:03:26.131 <v Speaker 1>it. 00:03:26.131 --> 00:03:28.974 <v Speaker 1>Raise your hand is just to simply you've offered something that they want. 00:03:28.974 --> 00:03:31.284 <v Speaker 1>First figure out what kind of needs they have. 00:03:31.284 --> 00:03:39.009 <v Speaker 1>So if we look at B2C typically, there's two things that everyone will walk around having it's emotion and aspirational need. 00:03:39.009 --> 00:03:42.082 <v Speaker 1>Everyone is emotional and everyone's aspirational. 00:03:42.082 --> 00:03:46.532 <v Speaker 1>In B2B, everyone's got ego and everyone wants exposure. 00:03:46.532 --> 00:03:54.508 <v Speaker 1>So you're leaning on these exposures and leaning on these emotions and leaning on these different aspirational pieces to generate conversation. 00:03:54.508 --> 00:03:58.824 <v Speaker 1>In reality, it's just making sure that you give someone what they need. 00:03:58.963 --> 00:04:01.653 <v Speaker 2>Let's talk about scaling up Some of your early businesses. 00:04:01.653 --> 00:04:03.342 <v Speaker 2>You built just normal size businesses. 00:04:03.342 --> 00:04:04.907 <v Speaker 2>Now you're into the scale thing. 00:04:04.907 --> 00:04:06.671 <v Speaker 2>What changed in your thinking? 00:04:07.181 --> 00:04:07.683 <v Speaker 1>Nothing changed. 00:04:07.683 --> 00:04:23.088 <v Speaker 1>I think I always wanted to be big, right, but I've got this thing of paying my dues Like I think I should pay my dues and I should learn how to build X business before I, you know, try and grab somebody to come help me do it, and I think I may have got bogged down in the learning a little bit too long. 00:04:23.088 --> 00:04:32.490 <v Speaker 1>I think that it could have grown faster, quicker, but and that's something that I'm learning now is that actually like the blitz scaling idea? 00:04:32.490 --> 00:04:34.000 <v Speaker 1>You know it doesn't need to be perfect. 00:04:34.000 --> 00:04:44.781 <v Speaker 1>Now my mindset is okay, we grow as big as we can, as fast as we can, and if things break along the way, that's fine, as long as we keep the quality high and keep our customers happy. 00:04:44.781 --> 00:04:46.086 <v Speaker 1>That's the key thing. 00:04:46.406 --> 00:04:47.348 <v Speaker 2>Let's focus in on that. 00:04:47.348 --> 00:04:49.444 <v Speaker 2>If things break it's going to be fine type thing. 00:04:49.444 --> 00:04:51.550 <v Speaker 2>I think a lot of people get panicked about that. 00:04:51.550 --> 00:04:53.723 <v Speaker 2>Did you have to shift your mindset? 00:04:53.723 --> 00:04:55.548 <v Speaker 2>What happened to make that your reality? 00:04:56.571 --> 00:04:57.473 <v Speaker 1>I had to break a lot of stuff. 00:05:00.601 --> 00:05:00.903 <v Speaker 2>And what? 00:05:00.903 --> 00:05:02.927 <v Speaker 2>And realize you didn't die from it, or what? 00:05:02.927 --> 00:05:03.910 <v Speaker 2>What's the theory? 00:05:03.930 --> 00:05:05.641 <v Speaker 1>comes back down to the crisis thing. 00:05:05.641 --> 00:05:17.322 <v Speaker 1>You know like, uh, you know, I think I think, just over years of being punished over and over again, um, you kind of learn that actually all my good stuff comes out of failure and crisis and things breaking. 00:05:17.322 --> 00:05:25.103 <v Speaker 1>So I'm not afraid of it, I don't like it, I'm not afraid of it and I know that actually, in order to scale, I need to break things. 00:05:25.103 --> 00:05:32.088 <v Speaker 1>So I need to break my capital raise, I need to break my marketing, to break these things constantly and I need to screw up. 00:05:32.088 --> 00:05:38.291 <v Speaker 1>And if I do that nine times out of 10, I'm going to come out with my pod with a great idea to fix it. 00:05:38.612 --> 00:05:51.264 <v Speaker 1>And honestly, when I talk to anyone about scale like yourself, and, and, or terry and everyone it's if you just settle, if you settle for a million bucks, then you'll, you'll be at 700 for a long time. 00:05:51.264 --> 00:05:52.427 <v Speaker 1>You want to build a million dollar company? 00:05:52.427 --> 00:05:53.309 <v Speaker 1>It's, it's, it's. 00:05:53.309 --> 00:05:55.685 <v Speaker 1>You're stuck at seven, eight hundred thousand dollars. 00:05:55.685 --> 00:05:59.781 <v Speaker 1>If you, if you set your intentions and you set your focus, actually do you know what I'm gonna build? 00:05:59.781 --> 00:06:00.963 <v Speaker 1>To build a $100 million company? 00:06:00.963 --> 00:06:05.911 <v Speaker 1>And in the case of our conversation a year ago, it was $5 million. 00:06:05.911 --> 00:06:08.495 <v Speaker 1>What are you doing A billion? 00:06:08.495 --> 00:06:14.961 <v Speaker 1>Let's work on a billion dollars, and if we hit $600 million, damn so. 00:06:14.961 --> 00:06:16.125 <v Speaker 1>It's just a mindset shift. 00:06:16.608 --> 00:06:16.747 <v Speaker 2>Yeah. 00:06:16.747 --> 00:06:26.314 <v Speaker 2>So when you talk to people because when you have conversations and you show people a billion dollar business plan, does it scare them, excite them? 00:06:26.314 --> 00:06:29.589 <v Speaker 2>What's your reality around showing that and sharing that with people? 00:06:30.500 --> 00:06:41.154 <v Speaker 1>I've been burnt a lot with this and I think that's one of the key learnings for me in the last few years is pick the people that you share your vision with correctly. 00:06:41.154 --> 00:06:46.904 <v Speaker 1>Pick the people that you share your vision with correctly. 00:06:46.904 --> 00:06:48.651 <v Speaker 1>Um, and because some I used to share everything with everyone. 00:06:48.651 --> 00:06:50.798 <v Speaker 1>Um, in the company especially, and in businesses and people. 00:06:50.798 --> 00:06:52.043 <v Speaker 1>Some people just wouldn't get it and it wouldn't. 00:06:52.043 --> 00:06:53.225 <v Speaker 1>It would do more harm than good. 00:06:53.225 --> 00:06:55.172 <v Speaker 1>Um, and I would always. 00:06:55.172 --> 00:07:14.786 <v Speaker 1>You know, if you need to have people around you that are going to love the idea of a billion dollar company, and if you've not got that around, you need to find it, because if you don't, you ain't going to get there. 00:07:14.786 --> 00:07:16.326 <v Speaker 1>You need someone that's going to help support you. 00:07:16.600 --> 00:07:18.387 <v Speaker 2>And that's a big success podcast for today. 00:07:18.387 --> 00:07:25.392 <v Speaker 2>Hopefully, you took a lot of notes, learned a whole bunch and, if you need to go re-listen to it, we dropped a lot of information right there today. 00:07:25.392 --> 00:07:27.754 <v Speaker 2>Big success is what it's all about. 00:07:27.754 --> 00:07:30.437 <v Speaker 2>And, by the way, if you haven't subscribed, hit that subscribe button. 00:07:30.437 --> 00:07:34.487 <v Speaker 2>So you're here with us every single week on the Big Success Podcast. 00:07:34.487 --> 00:07:35.288 <v Speaker 2>I'm Brad Sugars. 00:07:35.288 --> 00:07:35.949 <v Speaker 2>That's BS. 00:07:35.949 --> 00:07:37.961 <v Speaker 2>Big success is what we're shooting for. 00:07:37.961 --> 00:07:40.625 <v Speaker 2>Check the show notes for all the links. 00:07:40.625 --> 00:07:43.468 <v Speaker 2>Make sure you follow through, keep learning, keep coming back. 00:07:43.468 --> 00:07:47.735 <v Speaker 2>Oh, and, by the way, share this with any of your friends who you know are up for success. 00:07:50.060 --> 00:07:54.158 <v Speaker 3>I'll see you next week on the Big Success Podcast. 00:07:54.158 --> 00:07:59.863 <v Speaker 3>You've been listening to the Big Success Podcast with the number one business coach in the world, brad Sugars. 00:07:59.863 --> 00:08:07.095 <v Speaker 3>To learn more about how to achieve business and personal success, as well as how to level up, or listen to past episodes, visit wwwbradsugarscom.