#33 Bobby

Heavyweight

How the worst McDonald’s commercial ever made came to be. And how Bobby got mixed up in it.

Credits

Heavyweight is hosted and produced by Jonathan Goldstein.

This episode was produced by Stevie Lane, along with Kalila Holt.

Special thanks to Emily Condon, Alex Blumberg, Chris Neary, Nazanin Rafsanjani, Phoebe Flanigan, Nabeel Chollampat, Jake Anderson, Billy Klein, Nicholas Papaleo, and Jackie Cohen.

The show was mixed by Bobby Lord. 

Music by Christine Fellows, John K Samson, Michael Hearst, Podington Bear, Blue Dot Sessions, Lost Condors, Hew Time, and Bobby Lord. Our theme song is by The Weakerthans courtesy of Epitaph Records.

 

Learn more about your ad choices. Visit podcastchoices.com/adchoices

See omnystudio.com/listener for privacy information.

2020-10-22 36 min Transcript

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Transcript

Pushkin. I'm looking out out my window. I'm looking at 0:00:23.689 --> 0:00:27.130 the clouds, and I could tell you about the things 0:00:27.170 --> 0:00:28.729 that I see, and you could tell me about the 0:00:28.770 --> 0:00:32.050 things that you see I see. 0:00:32.690 --> 0:00:33.450 Whispered to me. 0:00:33.530 --> 0:00:37.450 She doesn't know where this is going. This is going? 0:00:37.489 --> 0:00:37.930 Wait? What? 0:00:37.930 --> 0:00:38.170 What? 0:00:39.010 --> 0:00:39.090 No? 0:00:39.210 --> 0:00:41.729 This is two friends sharing their you know, what they 0:00:41.730 --> 0:00:43.609 see in the clouds. Nothing wrong with that. Why does 0:00:43.650 --> 0:00:46.090 it have to go somewhere? Okay? Now what I see 0:00:46.250 --> 0:00:50.770 is a wheelbarrow full of what looks like Teddy Bears. 0:00:51.489 --> 0:00:53.010 What do you see? 0:00:53.890 --> 0:00:54.290 Cloud? 0:00:54.890 --> 0:00:57.890 Oh that's that's not good at all, very bad. Sign. 0:00:58.530 --> 0:01:03.090 I come. I come from Lithuanian stock and we're cloud readers. 0:01:03.170 --> 0:01:05.929 We see prophetic visions in the clouds. Did you know that? 0:01:05.930 --> 0:01:08.730 That's why I wanted to trick you into looking at 0:01:08.730 --> 0:01:12.730 the cloud so that I could tell you your future. Yeah, 0:01:12.770 --> 0:01:22.170 I should have seen that. Coming from Gimblet Media, I'm 0:01:22.210 --> 0:01:34.490 Jonathan Goldstein and this is Heavyweight Today's episode. Bobby, right 0:01:34.530 --> 0:01:46.770 after the break, I have it, Thanks Bobby. Bobby Lord 0:01:46.890 --> 0:01:50.570 is my music composer and sound engineer. Each word I 0:01:50.650 --> 0:01:54.850 lay down goes through Bobby's complex network of accelerometers and 0:01:54.930 --> 0:01:55.970 acorn tubes. 0:01:56.730 --> 0:01:57.010 Jovin. 0:01:57.050 --> 0:01:58.770 I don't think a cord tubes have been use of. 0:01:59.490 --> 0:02:00.090 Four War two? 0:02:02.250 --> 0:02:13.249 Can I get a schmear of music here? Bob As 0:02:13.250 --> 0:02:16.850 a sound engineer, Bobby normally has to keep his yap shut. 0:02:17.290 --> 0:02:20.530 Should he feel compelled to sneeze or say, have a 0:02:20.570 --> 0:02:23.450 heart attack, he cannot do so until the on air 0:02:23.570 --> 0:02:28.250 light is safely extinguished. But today we turn the microphone 0:02:28.250 --> 0:02:31.690 around and aim it back towards one two often shrouded 0:02:31.730 --> 0:02:37.130 in darkness and obscurity, today we tell Bobby's story, the 0:02:37.210 --> 0:02:42.570 story of the greatest public embarrassment of Bobby's entire musical career. 0:02:43.610 --> 0:02:46.130 I think that's a little traumatic. 0:02:46.250 --> 0:02:49.130 I would say not dramatic enough. Don't be stingy with 0:02:49.210 --> 0:02:52.570 the music, Bob more acorns a little bit of trouble, 0:02:52.970 --> 0:03:04.450 give me a full bank. Bobby joins me in the 0:03:04.450 --> 0:03:07.169 studio and tells me how his love of music first 0:03:07.250 --> 0:03:10.450 blossomed back in middle school, around the time he met 0:03:10.450 --> 0:03:11.330 a boy named Jake. 0:03:12.010 --> 0:03:13.970 He sat in the back of the bus where the 0:03:14.010 --> 0:03:15.970 cool kids sat, and I think he was wearing like 0:03:16.410 --> 0:03:19.210 the leather jacket, a punk band T shirt, and he 0:03:19.250 --> 0:03:19.930 had blue hair. 0:03:20.690 --> 0:03:24.210 Bobby's hair was a nerdy brown he played nerdy sacks 0:03:24.290 --> 0:03:27.489 in the nerdy school band, and here was Jake, who 0:03:27.490 --> 0:03:32.329 played punk rock electric guitar. Bobby was starstruck. He started 0:03:32.370 --> 0:03:35.370 dressing like Jake in band t shirts and tight punky 0:03:35.450 --> 0:03:38.690 jeans he found in the girls section at Coole's. He 0:03:38.770 --> 0:03:41.290 even begged his parents for a drum kit so he 0:03:41.330 --> 0:03:42.610 and Jake could form a band. 0:03:43.170 --> 0:03:47.370 That credit Jake with teaching me everything about like being 0:03:47.410 --> 0:03:50.970 in a band and punk music, and then he taught 0:03:51.010 --> 0:03:51.690 me everything. 0:03:52.850 --> 0:03:53.090 You know. 0:03:53.130 --> 0:03:54.970 There were a lot of times would be sitting together 0:03:55.330 --> 0:03:58.490 and both with our own CD players and headphones on, 0:03:59.330 --> 0:04:01.970 like in different worlds and listening to different records, but 0:04:02.130 --> 0:04:02.890 just together, you. 0:04:02.810 --> 0:04:07.050 Know, Bobby listening to Jimmy Eat World, Jake to No Effects, 0:04:07.490 --> 0:04:10.370 both of them eating gummy sharks and dreaming about the 0:04:10.450 --> 0:04:14.010 music they wanted to make. With a couple more friends, 0:04:14.050 --> 0:04:16.650 they formed a band, and even though they were so young, 0:04:17.010 --> 0:04:20.249 it wasn't long before they were booking shows. Their first 0:04:20.289 --> 0:04:22.169 gig was at a local record store. 0:04:22.729 --> 0:04:25.010 I was super, super nervous and I was kind of 0:04:25.050 --> 0:04:28.369 just trying to hide behind my drums. But Jake just 0:04:28.450 --> 0:04:32.690 kind of has this like British punk rock sneered singing 0:04:32.729 --> 0:04:35.210 in this snotty little kind of punk singing voice and 0:04:35.250 --> 0:04:36.690 like looking very cool with a bass. 0:04:39.690 --> 0:04:42.569 This is a song of theirs called None Divided. Bobby, 0:04:42.729 --> 0:04:47.249 age thirteen, is on drums and Jake, age twelve, is singing. 0:04:48.890 --> 0:04:52.609 As well. 0:04:54.169 --> 0:04:56.289 Now I don't know how old the guys in Green 0:04:56.369 --> 0:04:59.449 Day are, and I don't particularly like Green Day, but 0:04:59.529 --> 0:05:02.529 if you told me this was Green Day, I'd say, hey, 0:05:02.969 --> 0:05:04.969 Green Day is not as bad as I thought they were. 0:05:05.810 --> 0:05:08.849 That's how good Bobby and Jake were even as children 0:05:09.770 --> 0:05:12.969 and through their teens, Bobby and Jake continued booking gigs. 0:05:13.570 --> 0:05:16.689 The dream was to live off their music, but after 0:05:16.729 --> 0:05:20.489 college it became clear they need day jobs, so Bobby 0:05:20.529 --> 0:05:24.489 found one as an audio engineer at a Chicago advertising agency. 0:05:25.210 --> 0:05:29.809 Bobby was company man by day, punk by night until 0:05:29.810 --> 0:05:32.969 one morning in the spring of twenty fourteen, when his 0:05:33.049 --> 0:05:34.009 worlds collided. 0:05:34.570 --> 0:05:36.650 I came into work and my boss said, we have 0:05:37.089 --> 0:05:38.690 an ad that I need you to sing. 0:05:39.409 --> 0:05:44.610 And I said, sing, sing, but not like Sid Vicious 0:05:44.729 --> 0:05:47.729 or Joey Ramone or that guy who screams in that 0:05:47.849 --> 0:05:51.650 song at the beginning of CSI Miami, because those guys 0:05:51.690 --> 0:05:56.449 never sang advertising jingles for McDonald's, which was exactly what 0:05:56.529 --> 0:06:00.249 Bobby was being asked to do. The creative in charge, 0:06:00.289 --> 0:06:03.089 a guy named Tim knew that Bobby was a musician, 0:06:03.570 --> 0:06:05.929 so he asked Bobby to record the demo track for 0:06:06.010 --> 0:06:07.210 an ad he was working on. 0:06:07.810 --> 0:06:12.050 He wrote a song called random Red Couch, and they 0:06:12.089 --> 0:06:15.570 had shot all this footage of hipstery looking models holding 0:06:15.690 --> 0:06:19.049 like McDonald's bags of food and kind of like dancing 0:06:19.089 --> 0:06:27.129 on this couch, this red couch. Tim was in his 0:06:27.330 --> 0:06:30.330 like fifties and is trying to write like a comedy 0:06:30.330 --> 0:06:34.529 thing for younger people, and he I think he thought 0:06:34.609 --> 0:06:37.650 that at the time, like a comedic sensibility amongst young 0:06:37.690 --> 0:06:42.290 people was like randomness, like absurd randomness. 0:06:42.729 --> 0:06:46.210 By twenty fourteen, the word random had served the youth 0:06:46.250 --> 0:06:49.369 of America well and was ready for the retirement home 0:06:49.570 --> 0:06:52.569 where it could play shuffle board with chill pill and 0:06:52.810 --> 0:06:55.730 boo yeah. But this didn't stop Tim. 0:06:56.169 --> 0:06:58.529 I remember, I remember it by heart. How it goes. 0:06:58.810 --> 0:07:01.210 It starts like we got a random red couch. Don't 0:07:01.210 --> 0:07:03.570 ask me why people eating burgers with a girl or 0:07:03.609 --> 0:07:05.569 a guy. 0:07:04.650 --> 0:07:08.690 On the weekends. Bobby was a mother freaking antichrist, hanging 0:07:08.690 --> 0:07:12.009 with punk rockers who'd sooner sell the nose rings infecting 0:07:12.010 --> 0:07:16.490 their noses than sell out. And here he was crooning 0:07:16.530 --> 0:07:20.210 about ninety nine cent chicken cutlets sold by a clown. 0:07:21.050 --> 0:07:23.410 But lucky for Bobby, no one would ever hear it. 0:07:23.970 --> 0:07:26.930 Random Red Couch was just a demo, one of many 0:07:27.010 --> 0:07:30.449 ideas circulated internally that never got green lit. 0:07:30.970 --> 0:07:34.970 Things got killed all the time, so I never thought 0:07:34.970 --> 0:07:38.530 that the thing would get made. But every step of 0:07:38.530 --> 0:07:40.610 the way, we just kept hearing that it's not getting killed, 0:07:40.650 --> 0:07:42.330 it's not getting killed, it's still going. 0:07:42.530 --> 0:07:47.249 And going and going. Random Red Couch was like this unstoppable, 0:07:47.410 --> 0:07:52.410 unkillable monster. For whatever reason, Bobby's bosses were butt up 0:07:52.450 --> 0:07:57.730 ba ba ba loving it, and so Random Red Couch 0:07:58.130 --> 0:08:05.450 was suddenly green lit. Bobby Lord was now the voice 0:08:05.489 --> 0:08:10.730 of a national advertising campaign for McDonald's. 0:08:11.050 --> 0:08:15.050 And this is where it became not fun because it 0:08:15.130 --> 0:08:18.650 starts to air and like it played a lot. 0:08:21.450 --> 0:08:24.929 McDonald's bought so much airtime that during the twenty fourteen 0:08:25.130 --> 0:08:28.210 NHL Playoffs, Bobby says he couldn't walk into a bar 0:08:28.410 --> 0:08:31.930 without seeing the ad. It was everywhere, and from the 0:08:31.929 --> 0:08:35.810 moment it started airing, Random Red Couch was immediately and 0:08:35.929 --> 0:08:39.490 universally and passionately reviled. 0:08:40.850 --> 0:08:43.290 A good illustration of how hated this ad was is 0:08:43.330 --> 0:08:45.970 that it was on McDonald's official YouTube channel and it 0:08:46.010 --> 0:08:50.770 got so extremely ratioed with thumbs downs and negative comments 0:08:50.810 --> 0:08:54.650 that they took it off their own page. Like the 0:08:54.770 --> 0:08:57.490 hatred and the vitriol on Twitter about this ad was, 0:08:57.530 --> 0:08:59.610 I've never seen anything quite like it, Like. 0:08:59.930 --> 0:09:02.450 Can can you read some of those tweets? 0:09:03.050 --> 0:09:09.530 Yeah? One second? Okay, that McDonald's random red couch commercial 0:09:09.570 --> 0:09:11.929 is annoying as hell. There better not be a random 0:09:11.930 --> 0:09:13.930 red couch in jail after I stab the writers of 0:09:13.970 --> 0:09:17.050 that horrendous commercial. Hey, McDonald's, if I see the random 0:09:17.090 --> 0:09:18.929 red couch commercial one more time, I'm going to kill 0:09:18.930 --> 0:09:21.130 someone and the blood will be on your hands. I 0:09:21.170 --> 0:09:23.570 want to kill the random red couch. Fuck your random 0:09:23.650 --> 0:09:27.050 red couch. Everyone involved with the writing, performing, and recording 0:09:27.090 --> 0:09:29.530 of this random red couch McDonald's jingle should be rounded 0:09:29.610 --> 0:09:30.490 up and executed. 0:09:31.570 --> 0:09:35.690 Wow, that's really harsh. People on the internet are mean. 0:09:36.130 --> 0:09:36.450 I know. 0:09:36.850 --> 0:09:37.130 I know. 0:09:38.170 --> 0:09:40.450 At this point, I'm so amped up on all the 0:09:40.490 --> 0:09:44.090 reviews slash death threats. I can't wait to experience the 0:09:44.130 --> 0:09:47.490 ad for myself. I don't think I've ever wanted to 0:09:47.810 --> 0:09:49.810 click on a link more in my entire life. 0:09:51.530 --> 0:09:56.370 Oh man, I'm so excited. 0:09:57.130 --> 0:09:58.570 Okay, here we go. 0:09:58.850 --> 0:10:03.290 Shit, Okay, we got a random red couch. 0:10:03.450 --> 0:10:07.650 Don't ask me why keep your favorites with your good art. 0:10:07.690 --> 0:10:12.210 Guy, gotta random med couch. Pull up a seed. You 0:10:12.370 --> 0:10:14.810 don't want to be the one with nothing to eat. 0:10:14.930 --> 0:10:18.730 We got a band of cows, ast you friends with them. 0:10:18.850 --> 0:10:22.410 McDonald's bag, never hands ic. 0:10:22.450 --> 0:10:27.290 Chu gate, McDonald beef and cheese, helone that's the flavor. 0:10:26.930 --> 0:10:30.090 Of dyla menu and more on a random read couch. 0:10:40.210 --> 0:10:43.050 The ad features a group of young actors, each of 0:10:43.090 --> 0:10:45.090 them looking like one of those kids who would have 0:10:45.170 --> 0:10:48.890 smoked a pipe in college. They dance about with the 0:10:48.930 --> 0:10:53.370 desperate energy of hostages in a hostage video, who, instead 0:10:53.370 --> 0:10:56.130 of being forced to recite from que cards, are being 0:10:56.210 --> 0:11:01.490 forced to eat, laugh, and gaze flirtatiously at cheeseburgers. It 0:11:01.530 --> 0:11:04.410 looks like something a spambot would generate if you typed 0:11:04.450 --> 0:11:13.210 in keywords like mustache, bacon, and KAMBOUCHA pandering, yet clueless, 0:11:13.530 --> 0:11:17.250 chummy yet dead eyed random red couch is a paradox 0:11:17.290 --> 0:11:21.090 wrapped in a sofa point of fact, I hate it, 0:11:22.090 --> 0:11:24.330 and yet can I listen to it again? 0:11:24.650 --> 0:11:24.890 Yeah? 0:11:25.130 --> 0:11:28.850 Sure, we gotta random red couch. 0:11:29.050 --> 0:11:30.490 You don't ask me why. 0:11:33.330 --> 0:11:36.610 Guy gotta random red couch pulled up. 0:11:36.530 --> 0:11:39.170 A seat, which, by the way, a couch is a seat. 0:11:39.770 --> 0:11:44.170 You don't need to pull up a seatuch. 0:11:43.330 --> 0:11:44.850 And this guy's wearing a pork pie. 0:11:44.650 --> 0:11:50.050 Hat never ends, chicken mcdouble, beef and cheese. 0:11:50.090 --> 0:11:56.490 Oh, this is like my personal health, A random red couch. Like, 0:11:56.650 --> 0:11:57.370 what is it? 0:11:57.530 --> 0:11:58.370 What is it? 0:11:59.210 --> 0:12:03.370 There's nothing random about this couch, Like it's I know. 0:12:03.690 --> 0:12:05.970 There's nothing random. It's the only set piece. There's nothing. 0:12:06.090 --> 0:12:12.130 It's very pointed. Despite years of practice, years of playing 0:12:12.170 --> 0:12:15.850 gigs and paying his dues, Bobby's most widely played song 0:12:16.530 --> 0:12:19.250 was his worst. Bobby was mortified. 0:12:19.890 --> 0:12:22.490 This horrible, annoying commercial will come on a lot all 0:12:22.530 --> 0:12:24.050 the time, and you didn't want to be like that's me. 0:12:24.170 --> 0:12:25.810 It was like really embarrassing. 0:12:25.970 --> 0:12:28.210 You just wouldn't say anything. You'd be with people. 0:12:28.410 --> 0:12:30.090 I tell anyone, I. 0:12:30.130 --> 0:12:32.610 Knew it was his voice instantaneously. 0:12:38.290 --> 0:12:43.570 This is Bobby's oldest, coolest, bluest haired friend Jake. As 0:12:43.570 --> 0:12:46.650 embarrassed as Bobby was about the ad, he was especially 0:12:46.690 --> 0:12:49.650 embarrassed that Jake might hear it. Then he not only 0:12:49.690 --> 0:12:52.650 loses punk Red, but also the respect of the person 0:12:52.690 --> 0:12:55.330 who taught him everything about music in the first place. 0:12:55.930 --> 0:12:58.610 So even though Jake and Bobby spoke every day, had 0:12:58.610 --> 0:13:01.890 practice each week, Bobby never said a thing about the ad. 0:13:02.570 --> 0:13:04.930 But then one day, Jake was hanging out with Billy, 0:13:05.330 --> 0:13:07.210 a third member of Jake and Bobby's band. 0:13:07.890 --> 0:13:10.570 We're watching The Black Hot and then all of a sudden, 0:13:10.610 --> 0:13:13.650 we hear this song come on and we started like 0:13:14.090 --> 0:13:17.570 kind of like giggling at the song and then and 0:13:17.610 --> 0:13:20.890 then I was like, holy shit. I was like, that's Bobby. 0:13:21.130 --> 0:13:23.850 And he goes, no, no, no, it's not and I go, dude, 0:13:23.850 --> 0:13:26.290 that is Bobby. I know Bobby's voice. There's no one 0:13:26.330 --> 0:13:27.810 else that sounds like that's Bobby. 0:13:28.290 --> 0:13:30.250 We had a TV that we had the access to 0:13:30.290 --> 0:13:33.170 rewind it, so we rewinded and rewatch, this is Billy 0:13:33.730 --> 0:13:37.210 and then the tagline at the very end he speaks 0:13:37.250 --> 0:13:41.690 it on a random redcouch, so it's clearly him, Billy, and. 0:13:41.690 --> 0:13:43.770 He's like, oh my god, it is Bobby, and we 0:13:43.810 --> 0:13:45.490 started laughing and freaking out. 0:13:46.250 --> 0:13:49.530 Later that day they saw Bobby Jake asked him about 0:13:49.530 --> 0:13:50.290 the ad. 0:13:50.250 --> 0:13:53.570 And his face just drops, just drops, and he's like, 0:13:53.610 --> 0:13:57.290 oh my god. He's like, don't tell anyone about this. 0:13:57.970 --> 0:14:01.210 And until this moment, have you kept the promise that 0:14:01.250 --> 0:14:03.810 you made to Bobby? Have you never told anybody? 0:14:04.450 --> 0:14:05.530 Oh? No, I told people. 0:14:10.610 --> 0:14:13.330 Of course, Bobby's best friend and bandmate was going to 0:14:13.370 --> 0:14:17.850 dine out on Bobby's humiliation, and so group text were sent, 0:14:18.290 --> 0:14:22.450 links were forwarded, and everyone laughed for Bobby. It was 0:14:22.450 --> 0:14:26.130 a huge embarrassment. But the thing that's outlived that embarrassment 0:14:26.490 --> 0:14:30.850 is a lingering question what the hell happened? 0:14:33.010 --> 0:14:34.610 If you were to see this on TV, you would 0:14:34.650 --> 0:14:36.610 just be like, how did this happen? How did this 0:14:36.690 --> 0:14:39.730 get into my TV? How did this get through? 0:14:40.690 --> 0:14:43.410 At the time, Bobby was a kid in his early twenties, 0:14:43.690 --> 0:14:46.330 the lowest on the ladder, with no visibility into how 0:14:46.370 --> 0:14:49.810 the ad got greenlit. But now, as an adult, he 0:14:49.890 --> 0:14:53.930 wonders who ultimately greenlit the ad and at what cost? 0:14:55.370 --> 0:14:58.490 Like I heard a rumor that like Tim, the maker 0:14:58.530 --> 0:15:01.370 of the ad, had been seen like in the office 0:15:01.370 --> 0:15:03.450 of the Big Guy. Then he was like all red 0:15:03.490 --> 0:15:06.730 faced and like screaming, and like maybe like I started 0:15:06.730 --> 0:15:08.290 to feel like if you had worked on this commercial, 0:15:08.370 --> 0:15:11.090 like you were like a rayah that started to become 0:15:11.130 --> 0:15:13.730 like a thing, like you would hear people like you 0:15:13.770 --> 0:15:15.090 guys worked on random red couch. 0:15:15.890 --> 0:15:17.090 How's Tim's career doing. 0:15:17.410 --> 0:15:19.730 I don't know. I don't know. I would like to 0:15:19.770 --> 0:15:23.090 know who's a super super nice guy. He would always 0:15:23.090 --> 0:15:26.050 wear like a low baseball hat in classes, and he 0:15:26.210 --> 0:15:30.210 talked like this, like real quiet, kind of like a stoner. 0:15:31.010 --> 0:15:32.410 Random red couch. 0:15:32.690 --> 0:15:34.610 Right, this is Tim. 0:15:34.970 --> 0:15:36.650 It's all coming back to me now. 0:15:38.650 --> 0:15:43.370 Unfortunately Tim's now retired, but he was in advertising for 0:15:43.410 --> 0:15:47.650 over two decades, from Office Max to Budweiser. Tim's worked 0:15:47.690 --> 0:15:51.130 on tons of successful campaigns, but I'm calling to talk 0:15:51.170 --> 0:15:54.730 about his least successful one. I asked if he would 0:15:54.730 --> 0:15:58.290 rewatch the ad with me while offering a running director's commentary, 0:15:58.810 --> 0:16:04.090 and Tim says, yes, he is a super super nice guy. 0:16:04.650 --> 0:16:06.610 We got a random red cows. 0:16:06.850 --> 0:16:12.010 Don't ask me why people favorites with dark got a 0:16:12.170 --> 0:16:13.450 random red couch. 0:16:13.810 --> 0:16:16.730 Pull up a seat. You don't want to be the 0:16:16.850 --> 0:16:20.210 one with nothing to eat. We got a random red couch. 0:16:20.730 --> 0:16:21.850 Cat friend. 0:16:24.010 --> 0:16:27.970 Never had mc chicken, McDougall beef and cheese. 0:16:28.010 --> 0:16:31.770 Hello now, that's the flavor of Dalla menu and more 0:16:32.210 --> 0:16:33.490 on a random red couch. 0:16:35.090 --> 0:16:38.450 It is the worst commercial ever made. Like Joe Cocker 0:16:38.530 --> 0:16:40.090 wouldn't have made that good. 0:16:41.770 --> 0:16:44.490 Random red Couch is pretty bad? But is it The 0:16:44.530 --> 0:16:48.690 worst McDonald's commercial ever made? Is that McDonald's burger Delicia? 0:16:49.370 --> 0:16:52.050 Is it worse than this McDonald's add from the nineteen 0:16:52.130 --> 0:16:55.690 sixties in which Ronald McDonald leaps out from behind a 0:16:55.730 --> 0:16:58.010 bush to accost a child on the street. 0:16:58.490 --> 0:17:00.010 Mom told me never to talk. 0:16:59.930 --> 0:17:04.490 To strangers, But I'm Ronald, you're all proven. 0:17:04.730 --> 0:17:08.210 I'll give you three more hamburgers. I'm not even sure 0:17:08.330 --> 0:17:11.050 Random red couch, which is the worst McDonald's jingle ever? 0:17:11.410 --> 0:17:14.170 Can it be worse than this one for chicken McNuggets? 0:17:14.409 --> 0:17:17.570 I'm into nuggets, y'all. I'm into nuggets, y'all. 0:17:17.929 --> 0:17:21.330 I'm into nuggets, y'all. Can it be worse than a 0:17:21.369 --> 0:17:25.409 pre George Costanza Jason Alexander prancing down the street in 0:17:25.490 --> 0:17:29.410 pastel colors singing about the virtues of the McDLT. 0:17:31.010 --> 0:17:31.650 What about the. 0:17:31.609 --> 0:17:38.969 People on the hot side ho DLT the McDLT. No 0:17:39.129 --> 0:17:42.369 more would beef and lettuce have to commingle through the 0:17:42.409 --> 0:17:48.609 miracle of a double styrofoam clamshelltris put it together? 0:17:48.850 --> 0:17:50.010 You can't. 0:17:52.649 --> 0:17:56.810 Is Random Red Couch really worse than all that we got? 0:17:56.810 --> 0:17:59.810 A random red Chiles, don't ask me why. 0:18:00.330 --> 0:18:04.529 Yes, yes it is. All those other ads might be 0:18:04.570 --> 0:18:07.930 forgiven due to their moment in cultural history, the pre 0:18:08.010 --> 0:18:12.130 stranger danger atmsphere of the sixties, the delight in styrofoam 0:18:12.209 --> 0:18:16.170 and sherbet colored blazers of the eighties. But Random Red 0:18:16.209 --> 0:18:20.129 Couch is free from cultural excuses, a monolith of bad 0:18:20.209 --> 0:18:22.610 taste that rejects any context. 0:18:23.369 --> 0:18:26.129 I didn't actually think what I had written was ever 0:18:26.209 --> 0:18:28.289 going to see the light of day, but I was 0:18:28.330 --> 0:18:31.010 trying to get an assignment off my plate. 0:18:32.090 --> 0:18:35.050 It turns out that just like Bobby Tim also thought 0:18:35.129 --> 0:18:38.010 Random Red Couch would be killed, He never written a 0:18:38.090 --> 0:18:41.169 jingle before and was confused about why he was asked 0:18:41.209 --> 0:18:41.690 to write one. 0:18:41.770 --> 0:18:42.050 Now. 0:18:42.929 --> 0:18:46.490 Nonetheless, I think I might have been let go because 0:18:46.490 --> 0:18:49.009 of that commercion. Are you kidding? 0:18:49.490 --> 0:18:53.010 It wasn't explicit like that, but it was a thing 0:18:53.169 --> 0:18:57.210 where I had just heard through a couple of friends 0:18:57.290 --> 0:19:01.970 there that it had to have some influence of the decision. 0:19:02.169 --> 0:19:05.850 How long after the Random Red Couch did where you 0:19:05.929 --> 0:19:06.810 let go? 0:19:06.929 --> 0:19:11.570 I would say, within lunths. Huh, yeah, that was the 0:19:11.730 --> 0:19:14.489 end of a chapter for sure. 0:19:15.810 --> 0:19:19.130 After twenty five years at the agency, Tim was fired, 0:19:19.570 --> 0:19:22.289 perhaps for something that wasn't even his idea in the 0:19:22.290 --> 0:19:27.529 first place. But if random Red Couch wasn't Tim's idea, 0:19:27.850 --> 0:19:31.449 whose was it who ultimately gave random red Couch the 0:19:31.490 --> 0:19:35.769 green light? Super super nice. To the end, Tim hesitates 0:19:35.810 --> 0:19:39.250 to name names, but it's not long before he's singing 0:19:39.369 --> 0:19:43.570 like a young Jason Alexander. Kathy Kathy. 0:19:44.689 --> 0:19:47.810 I had become good friends with Kathy, who I was 0:19:47.889 --> 0:19:51.889 working with on it, and she was the creative director, 0:19:51.929 --> 0:19:54.649 and there wasn't a lot of oversight, and she kind 0:19:54.649 --> 0:19:56.529 of pushed it through. 0:19:57.970 --> 0:20:02.489 While Tim was above Bobby, Kathy apparently was above Tim 0:20:02.889 --> 0:20:06.289 rung By Rung, I was climbing a ladder, a ladder 0:20:06.290 --> 0:20:09.729 of blame to find out who bore responsible ability for 0:20:09.810 --> 0:20:20.490 the abominable and random Red Couch boy. All this talk 0:20:20.530 --> 0:20:25.929 about ads sure is making me thirsty for ads, and 0:20:26.050 --> 0:20:29.410 lucky for me, here comes a big, fat, thirst quenching 0:20:29.490 --> 0:20:34.290 tub of them. 0:20:37.649 --> 0:20:40.449 I would say it was probably the biggest plunker that 0:20:40.490 --> 0:20:41.770 I had ever done in my career. 0:20:42.530 --> 0:20:46.009 This is Kathy, the creative director for Random Red Couch 0:20:46.209 --> 0:20:47.689 and the person Tim worked under. 0:20:48.169 --> 0:20:51.169 Tim's an excellent writer. Oh my god, he's an extremely 0:20:51.250 --> 0:20:51.970 talented guy. 0:20:52.770 --> 0:20:56.529 Like Tim. Kathy retired from advertising some years ago, but 0:20:56.609 --> 0:20:59.330 says Random Red Couch is stuck with her. I ask 0:20:59.409 --> 0:21:02.850 if she recalls any of the lyrics? Yeah, which ones 0:21:02.889 --> 0:21:03.490 do you remember? 0:21:04.330 --> 0:21:04.609 Well? 0:21:04.850 --> 0:21:05.209 What is it? 0:21:05.250 --> 0:21:07.009 I got a Random Red Couch. 0:21:11.330 --> 0:21:13.689 Maybe I have a bigger mental block against this spot 0:21:13.730 --> 0:21:14.369 than I thought. 0:21:19.850 --> 0:21:23.049 According to Tim, Kathy had approved the Random Red Couch. 0:21:23.530 --> 0:21:26.129 But according to Kathy, it wasn't as simple as that. 0:21:26.889 --> 0:21:30.010 As a creative director, you have a handful of bosses 0:21:30.010 --> 0:21:31.369 and people reviewing the work. 0:21:32.330 --> 0:21:34.409 Just when I think I've reached the top step of 0:21:34.449 --> 0:21:37.410 the blame ladder, Kathy tells me that she never had 0:21:37.449 --> 0:21:41.330 the authority to greenlight. That level of decision making came 0:21:41.369 --> 0:21:42.850 from her bosses, and. 0:21:42.770 --> 0:21:45.409 These guys like absolutely loved it. 0:21:46.609 --> 0:21:52.010 One boss in particular, So at that. 0:21:52.290 --> 0:21:55.369 Time, our group creative director, Tony Malcolm was a brit 0:21:56.010 --> 0:21:58.889 and he really wanted to use a song. You know, 0:21:59.010 --> 0:22:01.409 he had a lot of success with that in the 0:22:01.449 --> 0:22:03.729 London market and he wanted to do it. 0:22:04.330 --> 0:22:06.810 Like the ants come merching home, and I'm like, Tony, 0:22:06.889 --> 0:22:10.570 we can't do a song with ant for a McDonald's commercial. 0:22:10.609 --> 0:22:12.770 That's you know, they definitely have their list of nogos 0:22:12.850 --> 0:22:15.970 and insects of any kind as a nogo with McDonald's, right, 0:22:16.369 --> 0:22:19.090 he definitely wanted to shake things up. You know what, 0:22:19.129 --> 0:22:21.889 you should try reaching out to Tony and he's. 0:22:21.369 --> 0:22:23.570 A super nice guy, really super nice. 0:22:24.929 --> 0:22:27.609 I did a commercial that was called just passing By 0:22:27.730 --> 0:22:28.290 in the UK. 0:22:29.290 --> 0:22:33.409 This is Tony Kathy's boss and just passing by was 0:22:33.449 --> 0:22:37.249 a poem Tony wrote for McDonald's in England. After it aired, 0:22:37.490 --> 0:22:40.929 actual sales went up five hundred percent and so Tony 0:22:41.050 --> 0:22:42.530 was offered the job in Chicago. 0:22:43.369 --> 0:22:48.049 The whole poem started saying the laborers and cablers and 0:22:48.090 --> 0:22:51.929 council motion tablers were just passing by. Then the coffee 0:22:52.090 --> 0:22:55.530 type and coffee types and like their coffee swaffy types 0:22:55.570 --> 0:22:58.570 were just passing by. Those on their own whilst on 0:22:58.609 --> 0:23:01.009 the phone, douncan McNuggets and having a moan were just 0:23:01.050 --> 0:23:01.649 passing by it. 0:23:02.290 --> 0:23:04.130 They're driving through with hungry crew. 0:23:03.970 --> 0:23:05.730 Who just pulled off the A three to two were 0:23:05.810 --> 0:23:06.570 just passing by it. 0:23:07.609 --> 0:23:08.490 On the it Boary. 0:23:08.570 --> 0:23:11.730 So how did happen? How did Tony go from crafting 0:23:11.770 --> 0:23:13.969 odes to rival Wordsworth to. 0:23:15.369 --> 0:23:17.249 Wig Random Red Couch. 0:23:19.290 --> 0:23:23.050 Tony explains the genesis of Random Red Couch. He'd wanted 0:23:23.090 --> 0:23:25.850 a song that was funny, but funny in a uniquely 0:23:25.889 --> 0:23:26.689 American way. 0:23:27.530 --> 0:23:31.490 I think there's a brashness to American humor. There's there's 0:23:31.570 --> 0:23:35.329 no subtlety in it, and there's no intellectualism in it. 0:23:35.330 --> 0:23:38.769 It's just very body and very funny. I think it 0:23:38.850 --> 0:23:42.330 is probably, you know, a British psyche thing. We're very 0:23:42.689 --> 0:23:48.209 reserved and less likely to shout. And when I first 0:23:48.209 --> 0:23:52.930 came to Chicago, what I realized is culturally we're very different, 0:23:53.169 --> 0:23:57.609 especially in humor terms. You know, the improv scene, Second 0:23:57.649 --> 0:24:00.369 City and and I remember Kathy was a big fan 0:24:00.409 --> 0:24:03.610 of a program called Between Two Ferns. 0:24:04.209 --> 0:24:08.609 So instead of two ferns, Tony thought, one couch. What 0:24:08.689 --> 0:24:12.489 could be more American than sitting on a couch? Tony 0:24:12.570 --> 0:24:15.090 hoped to achieve the so bad it's good aesthetic of 0:24:15.129 --> 0:24:18.689 Between two Ferns, but Random Red Couch stalled ats so 0:24:18.850 --> 0:24:23.730 bad It's bad in general, though Tony is right about 0:24:23.770 --> 0:24:28.489 British and American comedy they're nothing alike. Whereas British humor 0:24:28.530 --> 0:24:31.409 has a you in it, American humor has no U. 0:24:32.090 --> 0:24:36.689 And whereas the American office is funny, the British office, 0:24:36.929 --> 0:24:40.409 I don't know what they're saying. Having not been raised 0:24:40.409 --> 0:24:44.929 with American comedy the way Americans and Canadians are, Tony 0:24:44.970 --> 0:24:48.090 made a leap of faith. Random red couch seemed to 0:24:48.129 --> 0:24:51.450 have all the hallmarks of American comedy. It was shouty, 0:24:51.530 --> 0:24:55.010 stupid and in your face. Tony might just have missed 0:24:55.050 --> 0:24:58.529 some of the subtleties. And to be honest, as Tony 0:24:58.570 --> 0:25:01.609 performs a post mortem, it still feels like something might 0:25:01.649 --> 0:25:03.169 be getting lost in translation. 0:25:03.850 --> 0:25:06.209 If you take the music out, I just put a 0:25:06.209 --> 0:25:10.810 great voice in there. Morgan Freeman French would have been ideal. 0:25:11.010 --> 0:25:14.090 And he'd have just invited you to join him in 0:25:14.129 --> 0:25:19.970 a a beast burger or some very very tasty offerings. 0:25:20.810 --> 0:25:23.249 He's got that sort of gravitas. They would have been 0:25:23.290 --> 0:25:25.250 a random made couch, pull up a chair. 0:25:32.730 --> 0:25:35.209 You know when you're climbing a ladder, not just the 0:25:35.290 --> 0:25:38.969 blame kind, but any kind. Really, there's that step at 0:25:38.970 --> 0:25:41.969 the tippy top, the one that reads this is not 0:25:42.090 --> 0:25:45.729 a step Tony. As it turns out, is that not 0:25:45.850 --> 0:25:49.490 a step step, which is to say, there's no one 0:25:49.609 --> 0:25:50.489 higher than Tony. 0:25:51.050 --> 0:25:54.010 I did have to rub a stamp. Everything that went 0:25:54.050 --> 0:25:54.770 out as an AD. 0:25:55.290 --> 0:25:57.729 Like it all kind of came down to you. 0:25:59.330 --> 0:26:01.689 Yes, I'm to blame it for it. There in that respect, 0:26:01.850 --> 0:26:04.209 I didn't want to say that. You know, I'm the 0:26:04.290 --> 0:26:07.570 one who passed it. I'm the one who said, yep, 0:26:07.649 --> 0:26:08.290 let's go with that. 0:26:09.409 --> 0:26:12.090 Within a year of the AD's release, Tony was sent 0:26:12.209 --> 0:26:12.850 back to the UK. 0:26:15.770 --> 0:26:20.209 I moved my family to Chicago to try and be successful, 0:26:20.490 --> 0:26:24.010 and I would be living there now still had things 0:26:24.570 --> 0:26:26.850 gone the right way, but they don't. Sometimes. 0:26:28.609 --> 0:26:31.169 Although Tim and Cathy are no longer in the ad business, 0:26:31.689 --> 0:26:35.850 Tony is and in general it's been pretty good to him. 0:26:36.649 --> 0:26:39.689 For one thing, it's allowed him to buy a thirteenth 0:26:39.810 --> 0:26:42.930 century chateau, which is French. 0:26:42.730 --> 0:26:46.289 For castle, but this is a quite modest chateau. 0:26:49.050 --> 0:26:51.689 Tony's been learning all about the history of his humble 0:26:51.810 --> 0:26:54.729 fortress and is even writing a book about it, filled 0:26:54.770 --> 0:26:57.929 with fun facts like this one about the stairway in 0:26:58.050 --> 0:26:58.570 his turret. 0:26:59.369 --> 0:27:01.969 If you're going up up it, it goes anti clockwise, 0:27:02.449 --> 0:27:06.850 so if the people attack your castle, your chateau, and 0:27:06.970 --> 0:27:09.970 they start to come up the turret, then will struggle 0:27:10.050 --> 0:27:12.770 to swing their sword in their right hand. You're coming 0:27:12.850 --> 0:27:16.209 down clockwise and you can have a full swing, and 0:27:16.369 --> 0:27:18.969 these people of the swing is being restricted by the 0:27:19.050 --> 0:27:20.929 fact the stairs go up anti. 0:27:20.689 --> 0:27:25.609 Clockwise, anti clockwise. That's what we hear in the US 0:27:25.730 --> 0:27:30.970 of a call counterclockwise. And what goes up counterclockwise must 0:27:31.010 --> 0:27:35.010 come down anti counterclockwise. And it was time to go 0:27:35.169 --> 0:27:39.129 back down to where this whole thing got started. Bobby. 0:27:39.810 --> 0:27:40.090 Helloo. 0:27:40.970 --> 0:27:43.850 I asked Bobby if he's available to talk, and Bobby 0:27:43.929 --> 0:27:46.889 says why, And I say, don't ask me why. 0:27:47.929 --> 0:27:48.810 So I. 0:27:50.290 --> 0:27:54.810 Went back to Chicago, as it were, Okay, spoke to 0:27:54.850 --> 0:27:59.129 all kinds of people, Okay. I filled Bobby in on 0:27:59.290 --> 0:28:02.009 how the random red couch came to be greenlit, as 0:28:02.090 --> 0:28:05.930 well as the arcane distinctions between British and American stair climbing. 0:28:06.570 --> 0:28:09.489 To Bobby's greater concern, I break the news about the 0:28:09.530 --> 0:28:12.570 fate of his coworkers. It does seem like they probably 0:28:12.689 --> 0:28:16.369 lost their jobs because of this thing. Really that's true, 0:28:16.850 --> 0:28:19.489 but wow, all of them seem to be like happy 0:28:20.209 --> 0:28:23.449 and happier in some ways. Tim told me that since 0:28:23.530 --> 0:28:26.730 leaving advertising, he finally has the time to write poems 0:28:26.770 --> 0:28:29.369 and short stories, the thing he's always wanted to do. 0:28:30.209 --> 0:28:33.649 And Kathy has returned to her first passion, fine art. 0:28:34.129 --> 0:28:38.530 She spends her days happily painting. As for Tony, he's 0:28:38.570 --> 0:28:43.730 got a castle, a quiet, modest shadow, sorry, a modest castle. 0:28:43.930 --> 0:28:46.810 That is that is genuinely nice to hear. That is 0:28:46.890 --> 0:28:51.690 really cool that they have moved on from that world. 0:28:52.850 --> 0:28:55.570 For Tim, Kathy and Tony, all the campaigns are now 0:28:55.650 --> 0:28:59.050 a blur. There's one thing though, that they do hold onto. 0:28:59.890 --> 0:29:01.810 Tim used to come in and we'd sit there and 0:29:01.930 --> 0:29:03.050 chew the fat and laugh. 0:29:03.650 --> 0:29:03.810 You know. 0:29:03.970 --> 0:29:07.490 We became good friends, all these guys, and we'd had 0:29:07.650 --> 0:29:08.890 some fun, you know. 0:29:09.130 --> 0:29:11.050 I mean, the people that we worked with were all great, 0:29:11.370 --> 0:29:12.570 and Tim's just hilarious. 0:29:12.730 --> 0:29:15.890 I remember very formerly Cassi and Tim, he had a 0:29:15.930 --> 0:29:16.410 little fun. 0:29:18.010 --> 0:29:20.890 Their happiest memories, it turns out, are not so much 0:29:20.930 --> 0:29:23.010 of the work, but of the people they made the 0:29:23.050 --> 0:29:29.890 work with. It's the same for Bobby. He remembers hanging 0:29:29.930 --> 0:29:32.690 out in practice bases with his friends a lot more 0:29:32.770 --> 0:29:35.249 than he does the actual gigs they were practicing for 0:29:36.330 --> 0:29:39.170 In fact, Bobby says he never really got past feeling 0:29:39.290 --> 0:29:41.930 like that kid in the record store hiding behind his 0:29:42.050 --> 0:29:43.810 drum kit at the back of the stage. 0:29:44.570 --> 0:29:47.489 I didn't like playing live, even though I did it 0:29:47.610 --> 0:29:50.250 a lot for many years, because I kind of felt 0:29:50.330 --> 0:29:52.370 like I was supposed to and that I would eventually 0:29:52.610 --> 0:29:55.370 grow into it. And it took many years to realize. 0:29:55.370 --> 0:29:56.330 I was like, I don't like this. 0:29:57.490 --> 0:30:00.690 What Bobby really liked, what he still misses is hanging 0:30:00.730 --> 0:30:01.850 out with his best friends. 0:30:02.570 --> 0:30:04.570 Jake still lives in Chicago, and I miss him, you know, 0:30:04.690 --> 0:30:09.610 every day. Billy moved to New York, but pandemic started 0:30:09.690 --> 0:30:13.770 and now he's gonna leave, so like, oh, I didn't 0:30:13.770 --> 0:30:15.410 even really get to see him that much in New York. 0:30:16.090 --> 0:30:20.010 I missed that built in friendship of being in a band. 0:30:20.330 --> 0:30:22.610 I liked just spending time with them and just having 0:30:22.690 --> 0:30:24.890 like this like built in reason almost like well, we 0:30:25.090 --> 0:30:27.249 have to hang out Tuesday night because that's what we do. 0:30:28.410 --> 0:30:30.330 You were just in each other's lives in a real way. 0:30:31.130 --> 0:30:33.330 I missed out a lot playing together. 0:30:33.410 --> 0:30:35.090 We had an amazing tam. 0:30:35.850 --> 0:30:39.170 Jake and Billy miss playing with Bobby. Also, yeah, he 0:30:39.250 --> 0:30:41.729 stole them from me. Yeah, sorry for that. 0:30:43.050 --> 0:30:46.249 I mean he was always a prodigy growing up, like 0:30:46.450 --> 0:30:50.250 on any instrument that he touched. Yeah, he's He's probably 0:30:50.290 --> 0:30:51.290 the best songwriter I know. 0:30:52.610 --> 0:30:55.010 And for all of Bobby's worry. When I ask Jake 0:30:55.050 --> 0:30:57.530 and Billy if they judge Bobby for random Red Couch, 0:30:58.050 --> 0:31:00.530 they say, of course they don't. They never did. 0:31:01.330 --> 0:31:04.529 I think if anyone else had done that song, they 0:31:04.570 --> 0:31:07.209 wouldn't be as embarrassed as Bobby, because Bobby can make 0:31:07.370 --> 0:31:11.490 really good music. I think with what he was given, 0:31:11.570 --> 0:31:12.610 he did the best he could. 0:31:15.370 --> 0:31:18.130 Ah, that's that is so sweet, but. 0:31:19.330 --> 0:31:21.209 It's still turned into pile of crap. 0:31:24.090 --> 0:31:27.809 A pile of crap then infuriated a nation. What can 0:31:27.890 --> 0:31:32.209 be more punk than that? If we weren't in the 0:31:32.250 --> 0:31:35.010 middle of a pandemic, I would spare no expense in 0:31:35.090 --> 0:31:38.329 assembling the old Gang to play together. I'd fly them 0:31:38.370 --> 0:31:41.930 all back to Chicago to Jake's parents unfinished basement, and 0:31:42.050 --> 0:31:45.130 I'd play the role of the sound engineer, keeping quiet, 0:31:45.490 --> 0:31:49.850 handing out complimentary coconut water and contractually obligated gummy sharks. 0:31:51.410 --> 0:31:53.250 How do you guys doing so good? 0:31:54.450 --> 0:31:57.850 But we are in a pandemic, So instead I spend 0:31:57.930 --> 0:31:59.850 thirty seconds creating a zoom link. 0:32:00.250 --> 0:32:03.729 You get glasses, Yeah, they're pretty new. That is. 0:32:03.930 --> 0:32:06.650 I offer to spend thirty seconds creating a zoom link, 0:32:07.010 --> 0:32:09.329 but Bobby says it'd be easier if he just does 0:32:09.370 --> 0:32:09.930 it himself. 0:32:10.490 --> 0:32:11.130 What are we doing? 0:32:16.050 --> 0:32:18.249 The thing I want to give Bobby, after all the 0:32:18.330 --> 0:32:21.290 acorns he's given me, is a chance to play with 0:32:21.370 --> 0:32:23.450 his friends the way he used to as a kid, 0:32:24.209 --> 0:32:26.770 when it didn't matter what they were playing, only that 0:32:26.850 --> 0:32:28.769 they were all playing it together. 0:32:31.450 --> 0:32:36.890 We got me, Gosh, don't ask me why people believe 0:32:37.010 --> 0:32:41.489 and favorites with the guy gotta ran a red couch 0:32:41.650 --> 0:32:43.810 flab gust friends. 0:32:43.490 --> 0:32:51.210 With Themmie Donald beadle and she double but she's alow. 0:32:51.970 --> 0:32:55.250 Now that's the flavor of dollar menue and home. 0:32:56.930 --> 0:33:02.969 Yeah that was that was I could tell that horns 0:33:03.010 --> 0:33:03.969 really got Jesus. 0:33:05.490 --> 0:33:05.890 All right. 0:33:09.330 --> 0:33:10.050 A moon. 0:33:10.410 --> 0:33:11.209 See. 0:33:11.610 --> 0:33:32.209 So, now that the Fernitus return into it's good will 0:33:32.450 --> 0:33:41.730 home dishes the last we explained both numbers and elections 0:33:41.890 --> 0:33:44.650 across as an ending war. 0:33:45.610 --> 0:33:49.930 The black end of Fame gives me the prints on 0:33:50.209 --> 0:33:57.170 every dog blood show. Now that the last. 0:33:57.090 --> 0:34:02.489 Months round, just skin with the damage deposit. Take this 0:34:02.730 --> 0:34:08.370 moment to decide if fermented if we. 0:34:08.730 --> 0:34:17.930 Try feltzer up, prefer to thanks accidently. 0:34:23.730 --> 0:34:26.650 This episode of Heavyweight was produced by Stevie Lane, along 0:34:26.690 --> 0:34:30.049 with me Jonathan Goldstein. Our senior producer is Khalila Holt. 0:34:30.290 --> 0:34:34.050 Special thanks to Emily Condon, Alex Bloomberg, Chris Neary, nazin 0:34:34.130 --> 0:34:38.290 In Rosson, Johnny Phoebe, Flanagan, Nebielle, Cholienpot, Jake Anderson, Billy Klein, 0:34:38.850 --> 0:34:42.250 and Jackie Cohen. The titular Bobby Lord mixed the episode 0:34:42.330 --> 0:34:45.610 with original music by Christine Fellows, John K. Sampson, Michael Hurst, 0:34:45.930 --> 0:34:50.370 and he himself, the eponymous Bobby Lord. Additional music credits 0:34:50.370 --> 0:34:53.690 can be found on our website, Gimletmedia dot com slash Heavyweight. 0:34:54.210 --> 0:34:56.250 Our theme song is by The Weaker Thans courtesy of 0:34:56.330 --> 0:35:00.050 Epitaph Records. Follow us on Twitter at Heavyweight or email 0:35:00.130 --> 0:35:03.410 us at Heavyweight at gimletmedia dot com. We'll see you 0:35:03.490 --> 0:35:05.850 next week already. 0:35:09.170 --> 0:35:14.490 The Girl and the Grandson, sod and an empty Also 0:35:14.650 --> 0:35:27.050 we repainted by Sun and an empty room, Son and 0:35:27.170 --> 0:35:36.690 an empty room, Son and an empty room, Son and 0:35:36.810 --> 0:35:40.489 an empty take eight minute sting us. 0:35:43.010 --> 0:35:44.970 Ninety million millions. 0:35:45.290 --> 0:35:51.690 Spies and watched a shot across so and empty. 0:35:52.530 --> 0:35:55.250 We don't need you any song. 0:36:12.810 --> 0:36:14.010 All the Company 0:36:18.890 --> 0:36:19.890 Compo

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