Proof that Ad Campaigns Worked on You
You think you’re too smart for marketing. You’re a conscious, free-thinking individual who makes rational choices. Sure. And I’m the long-lost heir to the Snuggie fortune. The terrifying, hilarious truth is that marketing is the air we breathe. It’s the background radiation of our consumer society. You might not sprint out to buy a car because a celebrity you don’t even like tells you to, but that ad isn't about the sale. It's about the sleeper agent it plants in your brain.
Its only job is to lie in wait, next to the memory of your third-grade teacher's name, until the moment you see a sedan on a lot and a tiny voice whispers,
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