Verellen's secret weapon? Treating customers like guests
Tom Verellen took a winding route to get where he is, one that took him from his native Belgium to Ohio, through a fabric importing business and finally to North Carolina. Today the company that bears his name, Verellen, is lauded as one of the industry's most imaginative furniture makers, with a collection that balances quality, sustainability and style.
On this episode of the podcast he speaks with host Dennis Scully about how offering Belgian hospitality to his customers has helped his business stand out, why ivory boucle may have finally peaked, and why designers are key to the future of Verellen.
This episode is sponsored by Loloi
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