The iDesign Lab Podcast | Where Design, Business, and Culture Shape How We Live and Build

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What makes a billion-dollar brand like Crocs succeed despite its decidedly unattractive appearance? Welcome to our exploration of "ugly design" – those products, logos, and styles that confound traditional aesthetics yet achieve remarkable commercial success.

The paradox of ugly design reveals fascinating insights about how we interact with the world around us. Form doesn't always equal beauty, but sometimes that's exactly the point. Consider the ergonomic benefits of Crocs for chefs who stand all day, or how IKEA's notoriously difficult picture-only instructions have become a cultural touchpoint despite frustrating millions. These design choices prioritize function while creating memorable brand experiences.

The subjective nature of beauty further complicates our understanding. Apple's sterile minimalism – is it beautiful in its simplicity or simply lacking design? Our perceptions evolve with time, transforming yesterday's eyesores into today's vintage treasures. Remember how McDonald's Golden Arches were initially dismissed in the 1950s before becoming one of the world's most recognized symbols? Or how websites like Craigslist maintain primitive interfaces yet continue to thrive?

Some companies strategically embrace "ugly" as a business advantage. Spirit Airlines deliberately designed their visual identity to appear cheap, reinforcing their position as a budget carrier. Meanwhile, nostalgic traditions like ugly Christmas sweater parties demonstrate how emotional connections can completely override aesthetic judgments.

What's your favorite example of successful ugly design? Join the conversation and share your thoughts with us on Instagram. Let's celebrate the unconventional, the practical, and sometimes the downright unappealing designs that somehow manage to win our hearts despite their looks.

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When Brian Forti visualized himself sitting in a theater surrounded by performers while meditating on a mountain in Sedona, he had no idea the universe was preparing him for the next chapter of his remarkable career. Two weeks later, a phone call led him to the Faena Hotel in Miami Beach, where he's spent the last decade designing immersive theatrical experiences that blend luxury, artistry, and innovation.

This journey from television producer to theatrical visionary didn't happen overnight. Brian's story begins with founding 40 Lane Entertainment in 1986, riding the wave of MTV's explosion and Miami's emergence as a creative hub. His collaborations with Gloria and Emilio Estefan opened doors to working with global superstars like Paul McCartney, Shakira, and Prince. Six Emmy Awards later, Brian had established himself as a creative force in the entertainment world.

What makes Brian's perspective so valuable is his understanding that everything in entertainment is fundamentally about design. "It goes from what are we going to do? Designing where you're going to shoot it, how you're going to shoot it, what they're going to wear, how you're going to film it, the lighting, everything—it's all design," he explains. This design-centric approach now informs his work at the intimate 160-seat Faena Theater, where audience members experience performances from just feet away, with dancers emerging from all directions in a space where every detail—from costumes to lighting—must reflect the luxury and artistic excellence of the Faena brand.

The conversation delves into the creative process behind shows like "Carmen" and "Retro," exploring how Brian and his team transform classic stories and musical eras into contemporary, sensory experiences. Unlike television, where creators must wait weeks or months for audience reaction, live theater provides immediate feedback, allowing constant refinement and evolution of the design.

Whether you're a designer, creator, or someone seeking inspiration to reimagine your own path, Brian's journey demonstrates the power of vision and the courage to reinvent oneself. As he puts it: "I learned that we can design our lives in any way... You can create anything you want. You have to feel it in your heart, you have to believe it and feel it. If you can do that, anything, anything is possible."

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Ever wondered why smartphone corners are rounded or why keyboard letters aren't arranged alphabetically? The world around you has been meticulously designed with purpose, function, and ingenuity—you just might not have noticed it until now.

From the humble pen cap with its life-saving air hole to the strategic placement of the "57" on Heinz ketchup bottles, everyday objects contain hidden design elements that make our lives easier, safer, and more efficient. We dive into these overlooked innovations, revealing how thoughtful engineering shapes our daily experiences without our conscious awareness. Did you know stop signs were originally yellow because weather-resistant red paint didn't exist until the 1950s? Or that toilet paper perforations not only help you tear sheets but also prevent the roll from unspooling too quickly?

Beyond physical objects, we explore what we call "invisible design"—the systems, strategies, and methodologies that organize our lives. This includes everything from meeting structures to conversation approaches to the innovative underground garbage collection systems in the Netherlands. As Steve Jobs understood, great design isn't just about how something looks—it's about how seamlessly it works.

The next time you pick up scissors, use a coffee cup that fits perfectly in your car's cupholder, or type on your computer keyboard, take a moment to appreciate the countless iterations and refinements that created these seemingly simple objects. We'd love to hear your examples of hidden design elements you've noticed! Share them with us through Instagram or directly through this podcast as we continue our journey exploring how design thinking shapes our world in visible and invisible ways.

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Craftsmanship lies at the heart of luxury furniture, and few companies embody this principle more completely than Century Furniture. During our conversation with Guy Holbrook, Executive Vice President of Sales and Marketing, we discover what makes this iconic American manufacturer special after nearly eight decades in business.

"We're makers, we make furniture," Guy explains, distinguishing Century from companies that merely design and source their products elsewhere. With four producing factories in North Carolina, Century offers customization capabilities that imported furniture simply can't match – not just fabric selections, but changes to arms, depths, cushions, dimensions, and more. Their cornerstone upholstery program alone offers a staggering 7 million permutations of a single piece.

Guy shares his fascinating journey into the furniture industry, which began during graduate school with a part-time job at a local furniture store. Despite originally planning a career in finance, he found himself drawn to the creativity, craftsmanship, and relationships that define the furniture world. "People get so excited about furniture," he notes. "Think about your favorite chair or sofa, or your best meal at home or Christmas – all those things happen to happen on furniture."

We explore Century's collaborations with renowned designers like Thomas O'Brien, Tara Shaw, and Carrier & Company, and how these partnerships enhance their offerings. The company's commitment to sustainability and responsible manufacturing practices reflects their "do the right thing" philosophy, though Guy acknowledges they could better highlight these efforts in their marketing.

As Guy discusses the evolution of furniture retail and the growing importance of the design trade, he offers a perfect analogy for interior designers: they are the "Sherpas" who guide clients through the complex journey of furnishing a home. "It's just another hike for them and a lifetime event for me," he explains, capturing why professional guidance matters when making significant furniture investments.

Subscribe to iDesign Lab for more conversations that explore the intersection of creativity, craftsmanship, and commerce in the world of interior design.

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We explore why the interior design industry will be enhanced by AI rather than replaced by it, highlighting the creative and relationship-driven aspects that technology cannot replicate. The discussion emphasizes how design professionals deliver value through their unique vision, hands-on approach, and ability to translate client needs into beautiful, functional spaces.

• Interior design is one industry that won't be hit negatively by AI but will only be enhanced by it
• Design requires intellectual property that is both creative and hands-on, which AI cannot replicate
• AI can't read existing designs, understand client vision, or manage on-site changes
• The industry is built on relationships that AI cannot form with clients
• Interior design firms add value and save clients money through professional expertise
• From kitchen design to skilled trades like wallpaper hanging, implementation requires human touch
• AI will help with communication and efficiency but can't replace the core design work
• The design industry offers untapped opportunities for entrepreneurs and those interested in creative fields
• Working in design surrounds you with talented people, beautiful things, and innovation

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The podcast episode features Keith Eichenblatt, a renowned lighting designer with nearly five decades of experience, who shares insights into his vibrant career and the evolution of design. He discusses the impact of the internet on the industry, the importance of personal branding for reps, and the value of building relationships with designers and manufacturers. 

• Keith's upbringing in a family lighting business 
• Transition from retail to representation 
• Influence of the internet on product distribution 
• Importance of trade shows in the design industry 
• Challenges smaller brands face in a competitive market 
• Significance of personal branding for industry professionals 
• Inspiring stories behind the brands Keith represents 
• Vision for the future of the design industry 

To learn more about iDesign Lab or TW Interiors, please visit twinteriors.com.

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Life is a series of design decisions, shaping everything from our outfits to our daily schedules. The podcast explores how every aspect of life is a conscious choice, urging listeners to engage in intentional living and recognize the designer in themselves. 
• The concept of design in everyday choices 
• Transformation from a focused design podcast to broader life design discussions 
• The importance of morning routines in shaping daily experiences 
• How food presentation reflects design principles 
• The connection between design, philosophy, and faith 
• Design parallels in politics and leadership 
• Upcoming diverse guest stories to inspire and educate

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The episode centers on Ali Kaufman, an innovator in the field of education, who discusses her transformative school, Space of Mind. We explore how personalized learning experiences can nurture creativity, reduce stress, and foster a love of knowledge, ultimately setting students up for life success.

• Introduction to Ali Kaufman and Space of Mind 
• Overview of Ali's educational philosophy and experiences 
• Discussion on creating a personalized curriculum for diverse learning styles 
• Examination of the emotional impacts of traditional education 
• Introduction to the Community Classroom Project and its goals 
• Vision for the future of education and plans for expansion 
• Closing thoughts on the importance of individualized learning experiences

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This episode explores the journey of curating a personal aesthetic in home design, emphasizing the importance of self-expression over trends. Listeners learn how to navigate their design journey with purpose, ensuring their spaces evolve with their lives while telling their unique stories.

• Curating an aesthetic reflects your unique personality 
• The role of interior designers in shaping personal spaces 
• Balancing traditional and modern elements in design 
• A focus on timelessness versus fleeting trends 
• Personal stories shape the aesthetic journey 
• Understanding the importance of evolving design choices 
• Making conscious decisions about design that resonate long-term

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Join us for an enlightening conversation with Kris Schlembach, a remarkable individual who has navigated a unique career journey from Wall Street finance to residential renovations in sunny Delray Beach, Florida. In this episode, Kris shares personal anecdotes and professional insights that shed light on his passion for construction, honed through early experiences working alongside his father. We delve into his transition from large-scale commercial projects to the world of residential renovations, exploring the importance of integrity and quality work in a market plagued by unreliable contractors. Discover how Kris's expertise in design and effective communication has helped him navigate client expectations and manage multiple projects with ease.

In this captivating episode, we sit down with Kris Schlembach, a seasoned professional who has transitioned from a successful career in finance on Wall Street to become a respected figure in the world of residential renovations. Kris's fascinating journey is filled with personal stories and professional insights that offer a unique perspective on the construction industry. We explore his early experiences in construction, his passion for finance, and the life-changing events that prompted him to make a significant career shift. Join us as we delve into the challenges of managing client expectations, the importance of design in construction, and the strategic use of technology to streamline project management. Kris's story is a testament to the power of adaptability and the rewards of pursuing one's true passion.

Step into the world of construction and design with Kris Schlembach as he takes us on a journey through his career in this captivating episode. From his early days assisting his father with construction projects to his role as a trader on Wall Street, Kris's experiences have shaped his unique perspective on the industry. We explore the challenges and rewards of residential renovations, the importance of assembling a reliable team, and the significance of well-defined design plans. This episode offers valuable insights into managing client expectations, navigating budgets, and leveraging technology for efficient project management. Join us as we uncover the secrets to success in the world of construction and design.

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This episode of iDesign Lab focuses on the necessity and benefits of discussing budgets in the interior design process. By fostering transparent conversations about financial limits, clients empower designers to create tailored, satisfying solutions that align with their vision and resources.

• Importance of discussing budgets openly 
• Clients need to gauge their spending capabilities 
• The designer's role in tailoring projects based on budget 
• Transparency fosters better collaboration and results 
• Real-world scenarios highlight budgeting dynamics 
• The “2-Out-of-3 Rule” for quality, speed, and cost 
• Encouragement for clients to communicate their financial boundaries
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Luis Carrillo shares his inspiring journey through the world of home furnishings, emphasizing the significance of relationships, personal growth, and craftsmanship. The episode highlights the evolution of design values and the importance of hiring interior professionals for creating lasting beauty in our homes.

• Luis Carrillo’s unexpected entry into the home furnishings industry 
• Importance of following up and building relationships in business 
• Overview of Hickory Chair’s commitment to quality and customization 
• Personal growth and lessons learned through sobriety 
• Discussion on the value of hiring interior designers for better home aesthetics 
• Transition of the family business to the next generation

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Join us in an engaging conversation with Kelly Kern, a remarkable design visionary whose journey from the entrepreneurial days of Paper Gourmet to her current role as an independent sales representative is nothing short of inspiring. Kelly opens up about her career path, influenced by her mother's knack for creating a cozy home with minimal resources. Her passion for design, fostered from childhood, has evolved into a fulfilling career marked by strategic partnerships and deep personal connections, including her influential stint with Doug Self at J Douglas.

Explore the nuanced world of interior design where exceptional service and strategic designer partnerships reign supreme. Kelly offers a behind-the-scenes look at J Douglas, revealing how administrative support is key to maintaining their competitive edge. As we navigate the shifting landscape where designers now significantly drive business growth, Kelly emphasizes the enduring importance of human touch in an industry increasingly challenged by technology. From high-end furnishings that tell a story to the ever-evolving role of designers, the discussion is rich with insights.

Kelly's enthusiasm for product innovation and branding evolution is palpable as she shares her impressions from the High Point Market and her admiration for brands like Arteriors and Worlds Away. Her love for unique pieces, particularly lighting, shines through as she describes them as the "jewelry" of a room. With personal anecdotes and reflections on visits to Granada, Spain, Kelly paints a vivid picture of how culture and travel influence her design sensibilities. Tune in to explore the vibrant world of design through Kelly's expert lens and discover the stories that each piece carries.

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Ever wondered how a seasoned expert like Jim Duckworth transitioned through the high-end furniture industry with such finesse? Join us as Jim shares his captivating journey from his early days in Atlanta to securing key roles at Century Furniture and Highland House. With over 30 years of experience, Jim's narrative offers profound insights into the industry's evolution, from his initial steps inspired by his uncle's successful career to his strategic decisions that shaped his path. You'll learn about the importance of embracing opportunities for financial growth and gaining a comprehensive understanding of both case goods and upholstery.

Discover the unique dynamics of the Florida furniture market through Jim's lens. We explore how his move to the region capitalized on its concentrated wealth and second-home opportunities, allowing for minimal travel yet maximum impact. Jim's story delves into the strategic acquisitions and visionary leadership that have redefined company offerings to meet diverse market needs. The conversation also touches on how the evolution of showroom locations and accessibility are pivotal to designers, capturing the changing landscape of furniture retail and the distinctive nature of the Florida market.

Experience the world of domestic manufacturing with a focus on the Rockhouse Family of Brands, where the benefits of customization and flexibility are paramount. Jim highlights the significance of maintaining a manufacturing facility in Hickory, NC, and the growing COM business trend among design firms. We also touch on personal favorites in design, from cherished restaurant interiors to boutique hotels, and the thrill of attending prestigious events like The Masters and the Kentucky Derby. Whether you’re a design enthusiast or industry professional, Jim’s insights offer a rich tapestry of knowledge and experience that’s sure to inspire.

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Discover the captivating journey of Allison Stewart, a noted real estate expert from Delray Beach, Florida, who shares her transition from finance to becoming a leading force in the local real estate scene. Experience the hurdles and triumphs she faced—imagine going six months without earning a paycheck—before establishing a thriving business grounded in word-of-mouth success. Listen as she underscores the critical role of confidence, community knowledge, and people skills in achieving excellence in the real estate world.

Envision real estate open houses that are more like unforgettable events, complete with coffee, champagne, and ice cream trucks, and learn why Allison believes that going the extra mile for clients translates into success. We dive into the art of client relationship building and how to transform properties through strategic investments in presentation. Hear how Allison's approach to selecting listings aligns with her business ethos and the impressive results that follow when expectations are not just met, but exceeded.

Join us in exploring Allison's professional evolution, from transitioning during the COVID-19 boom to thriving in a collaborative team environment in downtown Delray. Her stories of resilience and relationship-building showcase the power of maintaining connections, even when the initial choice of clients doesn’t go her way. The episode wraps up with a lively discussion on design inspirations and the joy of contributing to local charitable events that enrich community spirit, offering a rich tapestry of insights for anyone passionate about real estate and design.

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Get ready to celebrate a master of the broadcast design! Today, we’re thrilled to introduce Jeff Rimer, the recently retired play-by-play announcer for the Columbus Blue Jackets. With a career spanning over three decades, Jeff has painted the picture of thrilling NHL action for fans across North America. He kicked off his journey in Calgary, called games for the legendary Montreal Canadiens, and even captured the excitement of the 1976 Olympics as a gymnastics commentator! From the Capitals to the Panthers and finally to Columbus, Jeff’s dynamic voice has been a defining design in the world of hockey broadcasting. After calling over 2,000 NHL games, he’s leaving us with a legacy that will resonate for years to come. Let’s dive into the life and career of the one and only Jeff Rimer!

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Today, we’re thrilled to introduce a true design dynamo, Kristine Rzasa! Currently rocking her role as the Outside Account Manager for Schumacher fabrics in the beautiful Greater Palm Beaches, Kristine is no stranger to the design scene. 

Her journey began in the bustling Boston Design Center, surrounded by all things design, thanks to her mom, an interior designer, and her dad, an architect! With a rich tapestry of experience in both residential and commercial design—from Robert Allen to Altro Floors—Kristine’s passion for design has only grown. 

Now, living it up in West Palm Beach and enjoying the sunny lifestyle while juggling pickleball, tennis, golf, and her adorable English Springer Spaniel, Chloe, Kristine is here to share her love for design and how Schumacher is making waves in the design community. So, let’s dive in and get inspired by Kristine's design journey!"

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This episode explores the crucial role of interior designers in creating cohesive living spaces and why homeowners should avoid designing in isolation. Through insightful discussions and real-life examples, it emphasizes the benefits of collaboration with professionals to achieve harmonious and functional interior design.

• Importance of hiring an interior designer for cohesive designs 
• Risks of designing spaces in isolation 
• The financial advantages of working with experienced designers 
• Real-life case studies illustrate designing challenges 
• Planning as the key to effective space transformation


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Rev your engines and join us for an exhilarating episode of the iDesign Lab Podcast! Tiffany and Scott Woolley are thrilled to welcome Justin Bell, a former championship driver and one of the leading voices in automotive media. Justin takes us on a journey through the world of racing design, where precision engineering and artistic vision come together at high speed. From his thrilling victories at the 24 Hours of Le Mans to his role as a host and storyteller, Justin offers a unique perspective on how design plays a pivotal role in every aspect of racing. Whether it’s the aerodynamic lines of a car, the strategy behind track layouts, or the technical setup of a broadcast, design influences it all. Whether you're a motorsports fan or simply curious about the design principles driving the sport, Justin’s insights will fuel your passion. Buckle up—it’s going to be a wild ride!

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We’re excited to welcome Gavin Robin, the dynamic founder and Creative Principal of DAMN GOOD Agency, a trailblazer in the world of marketing and branding for nearly 35 years. Hailing from South Africa, Gavin's creative journey took him through the vibrant streets of Toronto, San Francisco, and Miami before he planted his roots in Delray Beach. Known for his bold, unconventional approach to problem-solving, Gavin has built a diverse team of visionaries dedicated to pushing creative boundaries and elevating brands across various industries—from luxury goods to nonprofit organizations. With a hands-on leadership style and a passion for community engagement, Gavin has cultivated strong relationships and a culture of excellence at DAMN GOOD. Get ready to be inspired by a true innovator who believes in coloring outside the lines! Gavin welcome to the iDesign Lab.

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Today, we’re excited to welcome Ross Mandell, a dynamic figure with a compelling life story. Known for his intelligence and charisma, Ross has taken over 140 companies public and has been featured in over 130 newspapers worldwide. His journey reflects the highs and lows of films like *Wall Street*.

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Jimmy Sommers was first smitten with the saxophone when he was still a grade school student in his native area of Chicago. "The sax just seemed so cool" says Sommers recollecting on those days. His affinity and aptitude for the sax progressed to a point where he has become one of the hottest names on the world's smooth jazz circuit. His new album "Sunset Collective" continues Sommers' path of bringing a little hipness and edge to the smooth jazz world. As with his previous albums (James Cafe, 360 Urban Groove, Lovelife) he collaborates with some of the most reknown artists around. "Sunset Collective" finds Jimmy playing with other artists such as Paul Oakenfold, Paul Brown, Rahsaan Patterson, Vikter Duplaix, Brian Culbertson, Angela Johnson and DJ Spinna. The album crosses into Jazz, soul and electronica arenas. It has already entered the top chart of Radio and Records Smooth Jazz Survey. In addition to his music Sommers is making quite a name for himself as a renaissance entreprenuer. He is one of the owners of the Hollywood hotspot Koi LA. He was one of the original foundational partners in the publicly traded company Baby Genius and has just started a clothing line called Wildfox Couture. He has appeared on television shows such as The Today Show, Access Hollywood, Smooth Jazz TV, Regis and Kelly and others. His electrifying performances have taken him to concert stages and festivals both in the States and abroad.

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Rip Nance Jr. is a perfect example of why this podcast was created! Rip is charming, talented, and beyond knowledgeable on his craft in the design industry.  Rip is full of passion for the lines he represents and well as his long history with the clients he serves! Enjoy a listen with Rip in the I design Lab where he shares great insight and lets us in on the “best sellers!” with some great secrets on Made Goods and Curry & Company.

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Debbie Miller has such a wealth of information on everything hardware and plumbing. The industry has such a rich history with artisans and old world culture.  Debbie shares how she was born into this business and knows every facet of the faucet as well as amazing customer service and employee camaraderie for all business owners.

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Lenny Felberbaum sits with us in the iDesign Lab to discuss the many ways that design impacts real estate.  Listen along for the wealth of knowledge and incite provided by Delray Beach resident and Engle an Volkers leading Broker Lenny Felberbaum. 

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Michael Manasseri childhood actor to big time Hollywood producer visits the IDesign lab and shares a rich perspective of Design behind the scenes.. Where movie magic and Design cross paths. 

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Tiffany and her husband Scott take a brief look at the trend where people are downsizing into smaller space.

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Tiffany and her husband Scott take a look at the different ways a rug can be used in a room, including the different types of rugs that are available and some of the wonderful companies that manufacturer and offer rugs.

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Tiffany and Carlie take you on a tour about what being an interior designer looks like. Who the players are and what the job title entails. From the initial decision to follow a passion to facilitate your dream career in Interior Design to from education, on the job training to building a business and a brand.

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Tiffany and Carlie talk about the room you spend the most amount of time in. The one room that must be the most comfortable.

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Tiffany Woolley and Carlie Pinder review the 10 reasons why it is smart to hire an interior design for your next project. 10 reasons that will help assist you in deciding why and how an interior design can be of a smart idea. Some of their insight includes, the cost factor, professional assessments, budgeting, resources, the trained eye a of experience.

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Tiffany and Carlie Pinder provide insight into the positive reasons why you should consider hiring of an interior designer for your next project/home.

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Tiffany and Scott provide a little insight into who they are and talk about their interior design experience. They also talk about why they started the i Design Lab podcast.

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Welcome to the i Design Lab podcast with designers Tiffany and Scott Woolley.  

This is a place where we explore the rich and vibrant world of interior design and it’s constant evolution in style. 

We are offering you expert industry insight by discussing trends, styles and everything in between to better help you achieve your dream home through our expert knowledge. We will call onto industry leaders as well as clients on what inspires, motivates and excites them. 

All the while bringing laughter and levity. 

So whether you are listening to us in your car or in a cozy nook in your home......grab your coffee (or chardonnay ) and join us on this elevated, informative and lively journey into the world of interiors!

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