Weekly News Update 1.22.21: Truly Seltzer's 'Try January', News about The Big Game, and More from this Week's Marketing Headlines

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 You're listening to the latest Radcast news update.
 Here's Ryan and Riley.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Friday. Happy Friday everyone.
 Friday, January 22nd. What's up Riley?
 Hey, nothing much just really hanging out and working a lot on this beautiful episode.
 We have planned for you today.
 We have so much information, honestly, in this episode.
 So I'm excited for us to...
 There's a lot of tidbits in the news and the marketing news.
 This is our weekly Friday Marketing News update.
 We try to capture the headlines and the major brands and tidbits here and there
 that we think are interesting based on what's happening in the marketing advertising digital space.
 The land with which we roam daily.
 Exactly, exactly.
 Yeah, it's been a good week though.
 We've had a good release on Tuesday.
 Hope you've checked out the Austin Hope episode.
 Good tidbits there.
 Austin talking about the latest scores for their wine, which is number seven in the world.
 And wine enthusiasts.
 Right.
 And also just some really good insights, I think, about how they've been doing business in COVID
 and getting closer to customers and doing things.
 So really media episode and really enjoyed that.
 We had some good feedback.
 Yeah, no, it's been good.
 And you are also in another podcast this week.
 And that episode, you know, we'll try to share it on our channels too.
 Yeah.
 But that's coming out in a couple of weeks.
 But that's exciting that, you know, that was happening this week too.
 How's the rest of your week been?
 It's been good.
 We've been busy.
 We work.
 I mean, you know, we're always busy, I guess.
 So I think that's what people naturally say.
 But like, we do mean it around here at the red cast.
 Yes.
 But when we're busy, we are busy.
 That is rich.
 There's always something going on.
 We've got a few new clients in the door and working on that and new opportunities.
 And so it's good.
 It's just kind of one thing after the next.
 And, you know, my wife had a follow-up surgery this week.
 Oh, okay.
 And she's good.
 But like, dealing with family stuff and the boys, we are two in one in our basketball league.
 Hey, there you go.
 My point last week.
 A couple of our players were out, though.
 Oh, okay.
 We were a little shorthanded.
 But, you know, boys basketball.
 Fourth grade.
 Yes.
 I think I think I'm way more serious than they do.
 I feel like that's standard, though.
 I feel like that's like more.
 I'm like, I mean, you know, it's not about who wins or loses.
 As long as you don't lose.
 Right.
 And as long as it's not you.
 I'm out there.
 I'm like yelling at the refs last week and I'm like, what am I doing?
 It's just like, you know, not in a bad way.
 I wasn't that dad or anything.
 I'm the coach.
 But I was definitely starting to get like, you know, questioning calls.
 And I'm like, all right, this relax.
 Right.
 Come on here.
 Yeah.
 I feel like we have a lot of just things that happen this week.
 That is definitely just worth mentioning.
 As far as just kind of other things that are going on, obviously Monday this week, we started out with Martin Luther King, Junior Day.
 And that brought in actually a couple points of our news topic today.
 And one of that is the Atlanta Hawks had a jersey specially made honoring MLK.
 And actually the pope, like the pope, yeah, the pope, like blessed it.
 And I just think that's so cool that they, you know, are able to incorporate that.
 You know, as part of, you know, what they needed it to do.
 And anyway, it's super cool.
 And that's just one thing that's happening.
 Did you see that?
 Did you see the news about that?
 I didn't until you bought it up and I checked it out.
 It was pretty cool.
 Yeah.
 No, super cool.
 It's been a weird week from the inner mixing of you have Martin Luther King Day on Monday.
 You have, you know, a African American, you know, vice president coming into office.
 You have the strangeness that's went in the political climate that we've had.
 It's been just an odd mixture of news, you know.
 And emotion.
 And emotion.
 It's felt, the news has felt emotional.
 I think everybody's a little off, you know, from like just the like catching their breath.
 All right.
 You know, we have a different president, no matter how you felt about it.
 They're in office.
 We've had, you know, these, you know, monumental days, you know, that.
 And then it's like, you still have COVID kind of over lunch.
 So it's just been, it's just, it's just, I don't even want to call it negative.
 It's just been a weird climate of a week with, with all of those things kind of coming together.
 Absolutely.
 And, but I did like that once I saw the, the Hawks name was cool.
 Oh, super cool.
 And I love the integration and it was cool, especially being right down the road in Atlanta.
 Oh, yeah, yeah, yeah.
 Did you, um, did you see or listen to the Amanda Gorman's poem that she did at the inauguration?
 Because it was beautiful.
 I did not.
 Oh, my, it was beautiful poem.
 And I was just.
 We were so busy, you know, the inauguration was yesterday.
 Yeah.
 And, um, or two days ago, uh, the, uh, and it was just a busy, like I watched like snippets
 up on the news.
 Right.
 You know, like after it, but I just didn't catch some of the more, I don't know, meat of it.
 It was just all the highlights.
 Right.
 Short highlights, you know.
 No, totally.
 I totally get that.
 Um, yeah, no, but that was one thing that happened.
 It was something else that I'd kind of take, take in place.
 Whether it was this week or not, um, the SAT, which I think is interesting.
 I hated taking the standard eye testing when I was like trying to get into college.
 But, um, the SAT is removing the essay portion and a couple of subject portions.
 I'm pretty sure as well.
 Um, but they're removing that because basically AP testing and other kinds of testing are
 becoming like the standard to see if you can handle college level anymore.
 And it's not the SAT anymore.
 And it's just like, you know, this SAT was so expensive.
 And it was like all these extra steps and things.
 And it really takes away from even just trying to write because you're so focused on making sure
 your formula is okay for the exam.
 You're not even worried about the content anymore.
 So like, I'm personally glad they took it away.
 But, you know, there's like, if, if we added sound effects to this, it'd be like the student's
 sound.
 No, exactly.
 Exactly.
 You know, that's how kids are feeling.
 You know, no more essay part.
 Look, I remember how big a deal the SAT was.
 And toiling over like, like, I'm going to be honest, I've never really told over studying.
 I'm that kid that like, it read something once and I memorized it.
 Now I did, you could ask me two days later and I probably don't remember half of it.
 But I'm a good memorizer.
 But I do remember how big of a deal all the preparation and all this stuff when you're getting
 ready for those, you know, the preparation exam.
 The go to the, how much stuff that goes into it.
 Oh my gosh.
 It wasn't even about the content anymore.
 Yeah.
 It was like just to making sure you knew what you were doing before you even walked in the room.
 I know.
 How many number two pencils do I have?
 Are they all sharpened?
 Exactly.
 But not having read the essay, hey, I can't, they come up with that.
 What?
 I don't want to age myself 25 years ago.
 No, right, right?
 No, honestly.
 Honestly.
 At least three months ago for you, right?
 Haha.
 Yeah, it's hilarious.
 No, it was like seven years ago and I think about it, which is like actually a long time ago.
 Like that's it feels.
 And you are getting old.
 Yeah, I know.
 I know.
 Gosh, you have fun birthday and then they all just become the same thing.
 So no, but that's happening.
 And so congratulations to you, young kids out there that are not having to do that.
 Hellish portion of the SAT anymore props to you.
 Times are changing.
 Times are definitely changing.
 The last like random thing that has kind of hit our radar at least is Netflix is creating a shuffle play.
 And I'm so excited for this feature.
 So it's supposed to release the first part of 2021.
 The date is not completely confirmed yet.
 But I like this anyway because if you're stuck and you're like, I don't know what I'm going to watch today.
 And you're just like browsing and browsing and you're basically watching more trailers than you are watching any portion of a show.
 You know, I guess the shuffle feature is essentially created based on your algorithm of your Netflix channel and or your profile and just your history to generate something that they think you would like.
 And that's just kind of the idea of the shuffle play, but so smart, right?
 I love it.
 I'm looking forward to it because I get paralysis from analysis.
 My wife makes fun of me because I'm the guy that I read reviews and I do all these things like I'm like that guy.
 And so I'll get like bogged down with that.
 So just to be able to they do make recommendations are usually pretty accurate.
 Like you'll get an email like you should check out these two new shows.
 But if I can just hit a button and then start something.
 It's the only thing it's hard about Netflix is like sometimes it takes a couple episodes to kind of get into it.
 And it's like there's nothing ever more disappointing than like getting two episodes in you're like, I don't and it doesn't happen often.
 They'd make a lot of great shows and I would say eight out of 10 times.
 I like them.
 Right.
 Well enough to keep going.
 But those two times boys like come like I could have started something else.
 I totally get that.
 I totally get that.
 I've done that before.
 And I'm just like I just wasted like you know how they just cost 200 million subscribers.
 I mean I watch I keep up my stock watch.
 I'm watching and like geez Louise they keep going up with all the competition coming to so.
 But they but they're investing like I mean the billions like I don't I forget what I saw it was in content development.
 Like you know because it's what it takes.
 I mean you got to keep putting out the great show to give people subscribing.
 That's what that's what's all about.
 Yeah.
 And anyway.
 Yeah.
 I love the shuffle though.
 Oh my gosh.
 Yeah.
 And just better be good.
 I know.
 There's no telling what my mix is though because we do have different accounts for the kids.
 But occasionally we'll be in mine and we'll watch something.
 I mean there's no telling I'm probably going to get like some cartoon version of.
 Yeah I don't know Sherlock Holmes because like it's like they don't the algorithm is going to be like I don't know how to compute what they want.
 Okay.
 I give them you know because I want to like all this strange stuff.
 But like I but like did the kids watch a couple things on our account or whatever and I'm like oh boy.
 So they do it.
 I'll notice it versus the kids.
 We have a kids woman but occasionally if you click into like the wrong one.
 Right.
 And we're sitting there usually so we're not going to like get into adult programming or something.
 Right.
 Right.
 But you know if you watch like a kid it throws the algorithm off and be like what is this suggestion?
 Like.
 Come on now.
 Yeah.
 No that's funny.
 That's funny.
 Soon within the world of AI it's going to be like make your own movie.
 Like you know.
 Honestly.
 Well do you remember when they did the one with the band or snatch or whatever it was called?
 And you could enter like you could enter in the choices of the main character as the movie
 would play.
 Choose your own adventure.
 Yeah.
 Basically.
 Yeah.
 But you know that came out too.
 So.
 But anyway.
 Yeah.
 That's kind of the things that have kind of hit our radar at least from a weekly perspective.
 But.
 That's all we have.
 Here's Riley with the news.
 Here is the red cast news.
 Okay guys.
 So our first topic for today.
 That is related to marketing.
 We're so.
 Triller.
 Who is a huge competitor of TikTok is create really entering in their competition space.
 I don't feel like they were ever necessarily too behind.
 But they're really stepping in right now and a big ad in the Super Bowl.
 Advocating ways.
 You can really tailor your own profile on Triller and how you can engage in that kind of thing.
 Did you have an opinion on this as far as like what this means for their competition with TikTok?
 Like what did you think about this?
 Well, I think it's.
 For one, you have to understand the dollars that are behind this when they're running on
 Super Bowl because you're talking, you know, five, 10, 15, 20 million dollars.
 So depending on the length and how many how the quantity, you know, if it's one and done, probably five to 10 million dollars.
 It's fitting to do this.
 And so.
 And so then you have to realize that there remain a player, but it doesn't always mean success.
 Right.
 I've, you know, played around with Triller.
 It's been a few months.
 It was actually probably six right months ago.
 Cool app.
 It didn't have quite the editing.
 And I don't know.
 Fun factor that TikTok has.
 But the content was good.
 They have a lot of big partners behind it.
 I don't ever forget.
 I think I saw that saying it was Snoop Dogg or something like one of the original Triller influencers.
 This is, I don't know, probably a year ago, but it's it.
 Look, there's going to be other players in this space.
 You know, no, no one is going to sit by and let one platform dominate a certain genre.
 Absolutely.
 No different than, you know, Snapchat was kind of all the rage with disappearing content.
 I'm just going to call it that instead of trying to pronounce the word that I always butcher.
 But the disappearing content, then Instagram mimics the feature and stories and all those things.
 And so Triller has been around for several years.
 I don't know if they're brand new, but you're going to see people move towards where the engagement's happening.
 Yeah.
 And so you're going to see a lot of competitors in this space.
 I make just to I didn't watch the spot that they haven't spot like out yet.
 Triller.
 I didn't see it.
 I just saw they were.
 Correct.
 Yeah.
 So it'll be interesting to see how they position it and what they do.
 I'm sure it'll be fun.
 And either have humor or some sentiment.
 Yeah.
 I hope it's at least engaging or.
 Sure.
 It sure it will be.
 Well, you say sure.
 Right.
 They plan all this time and you're like, well, that was it.
 Exactly.
 You know, sometimes you're like, oh, you stand up, you know.
 Right.
 You know, a cloud.
 Yeah.
 That's great.
 But I don't know.
 We'll see.
 But it's, you're going to see more and more players in the video and the short form video and all this stuff.
 Mm-hmm.
 And it's just matter seeing what sticks, what, what, what catches on.
 Mm-hmm.
 But there's been a lot of money to get on Super Bowl.
 That was correct.
 Yeah.
 It's interesting.
 You kind of bring up mobile a little bit and that's definitely kind of what's happening in our next topic as well.
 Lexus has created a new car model.
 But it's based on a poll they took on a light when they did a live stream feed on Twitch.
 And I really liked this because they're bringing in the mobile engagement.
 They're bringing in the users that are streaming in.
 And then they're basically like, okay, what are the new car going to look like?
 And then it's basically like this poll to like kind of create this car essentially.
 And obviously it's way more, you know, detailed than that.
 But I liked it and I love the engagement especially because they're trying to hit that younger crowd.
 But anyway, I loved that.
 I think it's, it's again validation for the size, scope, and breadth of eSports.
 Mm-hmm.
 And what's happening in video games and all that.
 We talked about it on other episodes.
 You had KFC, you've got Mountain Dew, other brands that are that are venturing in this.
 That's your cream cheese?
 Yeah, I thought of your cream cheese.
 But Lexus, actually building a car around it just shows you what they think of the market,
 what they think of the opportunity.
 And look, it's an affluent group.
 It usually, if you look at the data, it's a pretty affluent group, especially the middle A, you know,
 when I say middle A's, I'm talking Gen Z.
 I'm not talking about kids here, but the Gen Z millennials that are video gamers are typically,
 you know, in some type of IT space or some kind of professional in something,
 and they make decent money.
 And so it's not out of the realm that Alexa's, you know, being, you know,
 that mid-tier luxury vehicle.
 Yep.
 It makes sense to, and again, if you see Lexus playing in this space, they've done the data,
 they've rocked the numbers.
 They know the impact that this can have.
 It's smart for them to get into an emerging market.
 And, you know, it'll be interesting to see, you know, I didn't see what the actual
 model was.
 Did they, had they picked it yet?
 Or they were going to pick it?
 I think, if I remember right, they were going to pick it, and it was something that,
 from the poll, like the result of the poll is what determined the model of the car.
 I just, honestly, I don't remember off the top of my head if it was established or not,
 in that streaming service.
 I know, you get this thing in mind of like, is it going to have like,
 games built into the back seats or something?
 Do you remember?
 We were friends over and, you know, y'all could take a spin and park somewhere and play video games.
 I don't know.
 Or it's just going to be a cool looking car, you know?
 Yeah, it could be a mixture of both, because I even remember like when I was younger,
 and, you know, you'd be driving somewhere and you just like, flip down the little TV
 and you're in the SUV, like I imagine it might be something even to that effect,
 which would be interesting to play into.
 But, no, there's that piece of news too.
 And, another news, Stella is partnering up with Blue Apron to create a specialized menu
 for the big game, which is February 7th.
 So, super, yeah.
 You know why they call it that, right?
 Because, isn't it like a thing you can't say to Super Bowl or something like that?
 There you go, because it calls ups.
 Because you don't want to, best how people get around like using,
 like an advertising, you'll see like someone promoting a TV,
 come buy a TV for the big game.
 Right.
 Because if they use the word Super Bowl, they get sued.
 You know, like, because it's trademarked.
 Right, right, right.
 And so they say the big game.
 Yeah.
 Anyway.
 Yeah.
 I'd digress there.
 Yeah, no, but super cool that they're doing that.
 And again, I just think it shows the scope of, you know, cross industry
 and just making sure you're staying together and, you know, having this common goal.
 And I like that aspect because I think we're seeing more brands really get into this space of,
 okay, we might have two completely different products,
 but there's a way to merge this together for our larger audience.
 And I like that.
 I think that's really cool.
 And it's sentimental.
 You know, we're all getting in that space.
 I think it's a good, good play.
 I think it's good.
 And, you know, what I don't, you know, blue apron.
 We've tried all these at our house like all of them.
 We've gone through fresh direct or something like that.
 There's like 27 names, blue apron.
 You know, the only I don't like about, I like, I like the integration of the,
 of the partners and the brands with Stella and them doing this.
 It makes a lot of sense.
 You got people staying at home, less people going out.
 Super Bowls usually home anyway for the big party.
 It's for the big game.
 Yeah.
 That's trademark.
 The big party.
 The big party.
 No, the, well, the other way of saying it.
 We're trademarking it today.
 Yeah, right.
 The big party.
 Um, but, uh, I guess you got to cook it yourself.
 Like, I like it when it's already done.
 Like, we, we went to those meals and like, I'm like,
 it's just gotta be cooked because Nicole's like, it's delicious.
 Like, all the food, but it was like, she spent 25 minutes and like,
 she's got 17 things out on the counter and I'm like,
 and we both work.
 And so it's like, honey, like, can we get like, you know,
 these pre-made ones like, whatever?
 Because she had a hard dealing with it.
 No, yeah.
 Or me dealing with it.
 Right.
 Yeah, we take jurns like cooking and stuff.
 Right.
 And so like, I don't want to put all this stuff together.
 Yeah.
 Yeah.
 I tried them once or twice like when I was in college and I just,
 I'm just not a big cook.
 I just don't really enjoy it.
 So to do all the extra steps.
 What's like a super bowl menu item?
 Like, is that, when I go, I think pizza wings.
 Buffalo chicken.
 Buffalo chicken.
 Yeah.
 Yeah, Buffalo chicken dip or like, oh my gosh.
 I lied.
 There is one thing I can make.
 It's really, it's a really easy dip.
 But it's like a really good taco dip.
 It is so good.
 I can't have anymore so that I'm on a dairy in it.
 But like, it's so good.
 And it's like-
 I'm a dip person.
 Like, I am a grazer.
 Like, I-
 I'll give you the recipe.
 Because you actually might really like this one.
 Oh, like, yeah.
 You give me a chip in a dip and, you know,
 just let me go sit in the corner somewhere.
 Yeah.
 Right.
 Right.
 No, exactly.
 No, but I'm looking forward to the game.
 It's exciting.
 But it's actually funny because we're talking about, um,
 just, we're getting into this alcohol conversation,
 ironically, in the middle of dry January.
 But truly, Seltzers decided to do try January.
 Try January.
 I love this.
 It's targeted for millennials and Gen Z,
 the ones that aren't participating in dry January,
 to try January and try these, like,
 I think they're like exclusive, even, truly flavors.
 They look very...
 Tea.
 Tea in their new lemonade.
 The truly Seltzer, they have tea in them,
 or something.
 Eliminate tea or something.
 Oh, nice.
 It looks like a twisted tea.
 And I like those lemonade ones.
 They're pretty good.
 Just the low carbs.
 Like, I'm trying to watch my carb count.
 I'll drink those or like an alter.
 I'm in an alter kick lately.
 Yeah.
 But the, uh, I saw the dry January,
 and I'm like, I don't have a problem with it.
 Like, I'm fine.
 But it was like,
 it kind of was like, is it,
 kind of rubbing it in the face of,
 is it going too far of like,
 who are trying to stay dry?
 You're just going,
 no, just drink.
 Just keep drinking.
 Yeah, but if it isn't interesting,
 it's great.
 I think it's great.
 I don't know.
 I was thinking more because now is the world we live in.
 It was less than it bothered me.
 I don't go, I kind of look at things and I go,
 well, is the PC police going to come out
 in every single thing?
 I'm like, are they going to get mad at this too?
 Not that I care,
 but I'm just going to say it,
 like, rooting a good idea.
 Yeah.
 Nothing good idea.
 I think it's a great idea,
 and I think it's super,
 I think it's clever,
 just the nature of targeting,
 especially more my generation,
 the ones that aren't necessarily doing dry January.
 We're definitely not,
 oh yeah, no.
 We're not the boomers.
 We're not the boomers,
 we're the boomers.
 We're the boomers.
 These dates, you know,
 drink, don't drink.
 That's what I'm saying.
 If you also don't like it.
 You want to drink and drink.
 Exactly.
 You know, but just do everything in moderation.
 Including moderation.
 Ooh.
 That was profound.
 Abe Lincoln.
 Oh, what?
 It was profound.
 There you go.
 For four and seven years ago.
 At least I say,
 I think Abe Lincoln gets,
 like, one of those,
 he gets credited with all kinds of stuff.
 I'm pretty sure that one was Abe Lincoln.
 That's, that's actually funny.
 That's funny.
 No, and then our last piece of news today
 is Walmart is trying to establish
 themselves as the delivery
 and pickup hub, basically.
 Of like groceries and retail
 and basically everything.
 Interesting, though.
 They're really trying to level up
 against Amazon.
 And I feel like even the target delivery service
 or, you know, that kind of thing, too.
 But yeah, you saw this.
 What about it, like, really sparked your...
 Well, Walmart's playing catch up to Amazon.
 And now they're catching up quickly.
 They're doing a good job.
 They bought, like, a jet,
 which was, like, a contender in the Econ space for a little while.
 This was, like, five years ago, I think.
 And they've done a really good job
 creating that nominee channel approach.
 It used to be terrible,
 where you'd have no idea what was in stock
 at a store versus what was online.
 They're a really good job with this.
 And then in 2017, they first trialled this
 direct-to-refrigerated, like, direct-to-kitchen.
 Like, literally...
 And I know people are going to probably go to North Dakota.
 But they're picking this back up.
 Where literally people come
 with a key to your house.
 And they stock.
 You are a refrigerator in your pantries.
 You're stocked.
 Like, you keep...
 They keep it stock.
 They come in, they put it in.
 So when you come back home,
 you've got a full jug of milk.
 You've got your pantry stocked.
 And they...
 Supposedly they wear, like, body cameras and all this stuff.
 So that's everything's security.
 And, like...
 That's why I thought this was interesting.
 I did not know that.
 Because I wondered how people...
 Like, supposedly started to take off
 and then it slowed down a bit.
 And now with COVID, like,
 I don't know how people are going to feel about this.
 But that is the notion that, literally,
 someone comes in and keeps your entire pantry
 and for their stocked.
 All right.
 Direct to kitchen.
 Direct to kitchen.
 Okay, so the question is,
 would you sign up for that service?
 How does that service make you feel?
 Because I will tell you right now,
 I don't know that I would be comfortable.
 Well, you're a single female.
 Well, yeah.
 Well, I mean, that's what I'm saying.
 Like, how many single...
 Like, I feel like the people
 they might be trying to target.
 I would not do that.
 Because I also...
 Like, I just...
 I don't know.
 If you're in a fluent community
 and you've got security in your house
 and you've signed up for...
 You know, I don't know.
 Would you do it?
 I would think about it.
 I could see how, again,
 it was a busy household
 and with them coming in,
 like, if there was enough parameter set up
 you'd just be able to come home and it's done.
 Because, look, I can tell you this first hand.
 Two nights ago, you know,
 my wife sends me, I've had a hell of a day
 and it's been busy.
 And Nicole had to work late.
 She's an assistant principal
 and she was working a basketball game.
 And she texted me to go pick up the groceries
 that had already been...
 They were already...
 Harris teeter.
 Oh, okay, okay.
 You could pick up.
 Yeah.
 She'd done the delivery thing a lot
 and she'd go pick them up.
 Okay.
 I got Nash.
 We went out the groceries.
 I get them.
 They put them in the car.
 It's nice.
 But the worst part of groceries
 is getting them from your car
 into your house and putting them up.
 Yes.
 Because I've had a long day.
 I'm tired.
 I'm just ready to, like,
 vege and chill with Nash and, you know,
 read a book with him
 and, like, maybe eat some dinner.
 And I spent, you know,
 lugging the groceries up.
 Right.
 You know, we live in a loft
 so we got to come up to the old later.
 And bringing them inside and, like,
 oh my god, I stared at them
 and going, I'm not going to lead
 these kind of cold,
 but I thought about it.
 I stared at the bags.
 I put the cold stuff up.
 But I'm like, oh,
 not because it's, like, her job.
 No, but that's...
 But it was just, like,
 I'm...
 I'm just going to wait a second on this.
 But I...
 But no, I did it.
 I did...
 I did pause.
 I put all the cold stuff up.
 And then I ate with Nash.
 Yes.
 And then I put the rest of it up begrudgingly.
 Yeah.
 Not because it's not my job,
 but I just tired if I do it.
 So, like, I could see where
 not having to deal with that.
 That's nice.
 And you also probably buy...
 So, again, this is families.
 This is...
 We buy for four boys.
 Yeah.
 And two grown adults.
 So, six people.
 So, when we go to the grocery store,
 you know, we come prepared.
 We got to...
 Look, like, dual buggies here.
 Like, you know, sometimes.
 Yeah.
 Yeah.
 You know, Nicole goes to store, like, every...
 Like, four or five days.
 Like, or...
 Between the two of us,
 one of us is the grocery store.
 Right. Right.
 And so, that's where this...
 The people that deal with that...
 This is a seam's attractive.
 You sort of go, all right.
 One of those security measures.
 All right.
 I think I can get over that.
 Especially once you come home,
 and it was done.
 It's done.
 Yeah. So, I don't know.
 I get that, though.
 And maybe it becomes something like...
 You get a consistent delivery guy
 that's no different than, like,
 someone cleaning your house or, like,
 you know...
 Yeah.
 You know, it becomes, like, the old-school milkman.
 You know, like, back in the day,
 the milk guy delivered the milk.
 Right.
 And you get to know the milkman.
 Yeah.
 You get to know your food stocker.
 Oh, your delivery.
 Yeah.
 I get that, though.
 But I will tell you this.
 I have a trick to the taking up,
 because I am also in an apartment with elevator
 and drop parking garage all kinds of stuff.
 Yeah.
 Like, a big trolley that,
 and this is also for anyone else that's in an apartment.
 So, I thought about this,
 and it makes so much more sense.
 I have, like, a trolley thing
 that I just load it all into there.
 Yeah.
 I just take it all into a wagon.
 Yep.
 A wagon.
 Yeah.
 Yeah.
 And it's nice, and helps me, you know,
 my little puny arms.
 Wagon can't even touch.
 Like, the wagon gets full with, like,
 the first four bags from our car.
 Well.
 And we have that double wagon.
 Yeah.
 Like, and so...
 Dual load.
 Again.
 It's quite the process.
 Yes.
 And I can see where this would take off.
 And Walmart's wanting to own it,
 and they've definitely caught up on the e-commerce space.
 So...
 Mm-hmm.
 And we have about 300% in E-commerce sales,
 like, the last six months.
 Wow.
 And so...
 Which it's only going to look at that.
 I've said this over and over again.
 That Genie's not going back in the bottle.
 Uh-oh.
 It's, uh...
 Uh-oh.
 People are used to that.
 But that's where I think this is one of those
 that if you got, once you get comfortable with it,
 if you got used to it,
 not have to do it,
 putting those groceries up like I do.
 Right.
 No, right.
 Honestly, watch me in a month.
 I'm like, oh, yeah, am I delivers at my apartment?
 Yeah.
 But it's probably what's going to end up happening.
 Now, that's the news for today.
 And, you know, just hope you guys have a fantastic week.
 And, as always,
 we love that you guys listen to us
 and make us part of your morning routine,
 as you know, our episodes are coming out at 7 a.m. now.
 Morning.
 Whenever it worked out,
 however it is,
 whenever it is,
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 And we'll do more,
 as we're getting closer and closer to the Super Bowl,
 talking about more and more of the ads.
 We'll break them down a little bit more,
 as we see.
 I'm sure a lot of them start getting released.
 It used to be such a build up,
 but a lot of them you see on YouTube before they even march.
 Right, right, right.
 We'll say, we'll talk more about that.
 But I hope everyone has a lovely weekend,
 or whenever you're listening to this,
 enjoy your day.
 Be good to one another.
 You know where to find us,
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 And we'll see you next time.
 See you.
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 What's up, Ryan Alfred here.
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